McKenzie Cross | Brand Strategist

Glass half-full thinker with an eye for design and deliverables.

McKenzie is the master of public relations and customer service, using well-developed human and business instincts to achieve unimaginable outcomes. She is smart and insightful, and her positive attitude brightens everyone’s day. All great creative agencies have a practical presence, and she delivers that important balance to the iSynergy team.

Wife. Mother. Marketer. Coach. Listener. And, let’s not forget, avid people-watcher. I’ve been described as an “old soul”, although now-a-days, I’m pretty sure I’ve officially moved into the “just plain old” category. I’m enthralled by people with passion – passion for life, passion for others, passion for the things that make them tick, and I function at my best when I’m surrounded by collaborative, team-oriented individuals. My goal as the Brand Strategist at iSynergy is to help our clients dig deep – find their voice and, ultimately, see the world through the eyes of their customers! I believe in the importance of education (I have a couple of degrees, myself), but have also come to learn that life, co-workers, and clients will teach more than can ever be read in a book. Trophies are earned, not given. And, goals achieved with little effort are seldom worthwhile or long-lasting (Thanks, John Wooden). In my spare time (and, who are we kidding… I have four boys – there is no such thing as spare time), I enjoy intriguing conversation, a good glass of wine, volleyball/golf/yoga (in that order), family dinners, and game nights.

McKenzie's Blog

RSS iSynergy Blog

  • What Can a Digital Advertising Agency Do For You?
    Welcome to the future! In today's world, we connect with people, shop, learn, create, and absorb everything digitally. So, naturally, advertising has gravitated toward the digital world in an effort to keep pace with changing times.
  • Role Book: Digital Advertising Agency
    Digital advertising (done correctly) can take businesses to new levels of success. It’s an art. It’s not for the faint of heart. And, it’s certainly much more involved than simply building a site on Weebly. A kickass digital advertising agency employs layers of experts - all of whom work to combine modern online technologies with […]
  • 2017 Content Marketing Trends | What to Look for...
    Traditional marketing techniques simply can’t cut it on their own anymore, and marketing professionals across the globe are scrambling to generate valuable, relevant content that engages prospects and customers - aka content marketing.