Entries by McKenzie Cross

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10 Stats That Will Make You Rethink Digital PR

U.S. digital marketing spend is projected to reach nearly $120 billion by 2021. A large proportion of that, we believe, will end up being spent on the growing sector of digital PR. More and more consumers are blocking out targeted advertising, and for many companies this means thinking about new ways of communication. Digital PR is […]

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Important PR Keywords to Include on Your Website

Traditional public relations has roots reaching back much further than the internet. Embracing technology and using SEO to your advantage will help your marketing campaigns have a bigger impact. Search engines have become a part of everyday life. Think about the last time you went an entire day without Googling something — almost impossible, right? The […]

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2017 Content Marketing Trends | What to Look For…

Traditional marketing techniques simply can’t cut it on their own anymore, and marketing professionals across the globe are scrambling to generate valuable, relevant content that engages prospects and customers – aka content marketing. Content marketing is the backbone of the inbound marketing process; strategies for content marketing traditionally included items like blogs, emails, and ebooks. But, as always, […]

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Role Book: Digital Advertising Agency

Digital advertising (done correctly) can take businesses to new levels of success. It’s an art. It’s not for the faint of heart. And, it’s certainly much more involved than simply building a site on Weebly. A kickass digital advertising agency employs layers of experts – all of whom work to combine modern online technologies with […]