The digital marketing industry has grown and evolved over the past decade. And, with new forms of technology comes new ways for advertisers to target individual users and create a highly specific, intent-based marketing strategies for their business.
About Michaela Good
This author has yet to write their bio.Meanwhile lets just say that we are proud Michaela Good contributed a whooping 38 entries.
Entries by Michaela Good
Reliable, fast websites use the best web hosting services. It’s an essential part of any business site, blog, app, or other online services. If you want to build a successful website, then choosing the right hosting provider and hosting package is part of that process.
Snapchat now has its own proprietary ad platform, allowing any user to create a business account and start advertising through the new Snapchat Ad Manager. Not only that, but Snapchat has also included a new video creation tool that allows you to create incredible video ads on the fly.
Planning your next move in digital marketing (or any online business really) requires that you look at the KPIs and see what’s working. Mastering Google Analytics is one piece of the puzzle, but you also want to install Google Search Console, formerly known as Google Webmasters Tools. Both of these are free and provide you […]
When it comes to the best website user experience (UX), many businesses put their trust SOLELY in a web developer to create the customer journey. But, why?
There are a few big differences between B2C and B2B advertising strategies. For one, B2B sales cycles tend to be much longer than an average B2C purchase, and companies invested in B2B strategies tend to spend more to acquire a client because accounts often have six figures or more attached.
If your company has a blog, you are already ahead of many other businesses out there.
In the (not-so-distant) past, decent web design and development was hard to come by. To achieve a professional look, many businesses went in search of a development team for hire (with creative and technical experts) who could build a website over the course of several weeks, if not months. However, with the evolution of easy-to-use […]
If your business has embraced a digital strategy, it’s likely that your website is the anchor of your marketing campaigns. Your web design and user experience go hand in hand, especially when it comes to the landing pages that you choose.
Everyone talks about the importance of SEO, and they focus on keyword research, page title, content marketing, and even metadata. But, if you want to TRULY get ahead and rank high in search results, on-page and technical tactics for SEO are the way to do it.