Why do we spend considerable time and effort helping our clients develop a unique brand style guide? Isn’t it enough to have a mission statement and color scheme? The short answer is no. The long answer involves the many ways that brand identity is the heartbeat of your business, as well as warnings against inauthentic […]
About Michaela Good
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Entries by Michaela Good
Becoming a successful YouTube channel doesn’t happen overnight. It takes hundreds of dedicated hours and consistent promotion of your videos in the hopes of reaching your audience.
For a small business owner embarking on the journey of designing a new website–or maybe redesign of your current site–the internet can seem like a large scale version of The Bachelor. Each user is a bachelor standing in front of a giant crowd of single sites that are trying to win their affection. How do […]
Most of today’s businesses utilize social media marketing for their brand and products, and those who really want to reach hundreds of thousands of people per day often choose Facebook.
Every generation has its own “brand” of marketing. If you’re a millennial, I bet you can vividly picture every ad when we say “Nickelodeon during the ’90s.” While that was 30 years ago, the same marketing rule still applies to any generation: know your audience.
While it’s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it’s important that you’re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you’re targeting an audience that’s […]
Reliable, fast websites use the best web hosting services. It’s an essential part of any business site, blog, app, or other online services. If you want to build a successful website, then choosing the right hosting provider and hosting package is part of that process.
Snapchat now has its own proprietary ad platform, allowing any user to create a business account and start advertising through the new Snapchat Ad Manager. Not only that, but Snapchat has also included a new video creation tool that allows you to create incredible video ads on the fly.
The digital marketing industry has grown and evolved over the past decade. And, with new forms of technology comes new ways for advertisers to target individual users and create a highly specific, intent-based marketing strategies for their business.
Planning your next move in digital marketing (or any online business really) requires that you look at the KPIs and see what’s working. Mastering Google Analytics is one piece of the puzzle, but you also want to install Google Search Console, formerly known as Google Webmasters Tools. Both of these are free and provide you […]