Entries by Michaela Good

What’s a Brand Style Guide and Why Does Your Company Need One?

Why do we spend considerable time and effort helping our clients develop a unique brand style guide? Isn’t it enough to have a mission statement and color scheme? The short answer is no. The long answer involves the many ways that brand identity is the heartbeat of your business, as well as warnings against inauthentic […]

10 Website Design Ideas To Inspire Your Vision

For a small business owner embarking on the journey of designing a new website–or maybe redesign of your current site–the internet can seem like a large scale version of The Bachelor. Each user is a bachelor standing in front of a giant crowd of single sites that are trying to win their affection. How do […]

The Ultimate Guide To Marketing To Gen Z

Every generation has its own “brand” of marketing. If you’re a millennial, I bet you can vividly picture every ad when we say “Nickelodeon during the ’90s.” While that was 30 years ago, the same marketing rule still applies to any generation: know your audience.

What Are Long-Tail Keywords & How to Find Them

While it’s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it’s important that you’re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you’re targeting an audience that’s […]

What Is Website Hosting? Web Hosting Broken Down

Reliable, fast websites use the best web hosting services. It’s an essential part of any business site, blog, app, or other online services. If you want to build a successful website, then choosing the right hosting provider and hosting package is part of that process. 

The End-All Snapchat Ads Guide: Cost, Specs & More

Snapchat now has its own proprietary ad platform, allowing any user to create a business account and start advertising through the new Snapchat Ad Manager. Not only that, but Snapchat has also included a new video creation tool that allows you to create incredible video ads on the fly. 

Google Analytics vs. Google Search Console: What’s The Difference?

Planning your next move in digital marketing (or any online business really) requires that you look at the KPIs and see what’s working. Mastering Google Analytics is one piece of the puzzle, but you also want to install Google Search Console, formerly known as Google Webmasters Tools. Both of these are free and provide you […]