When it comes to the best website user experience (UX), many businesses put their trust SOLELY in a web developer to create the customer journey. But, why?
About Michaela Good
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Entries by Michaela Good
For years, Google had slowly incorporated a host of ways that enhanced the user experience of its search results page. Rich answers, rich snippets and information panels are the biggest additions they originally made that were designed to give fast, direct answers to user’s questions.
There are a few big differences between B2C and B2B advertising strategies. For one, B2B sales cycles tend to be much longer than an average B2C purchase, and companies invested in B2B strategies tend to spend more to acquire a client because accounts often have six figures or more attached.
If your company has a blog, you are already ahead of many other businesses out there.
In the (not-so-distant) past, decent web design and development was hard to come by. To achieve a professional look, many businesses went in search of a development team for hire (with creative and technical experts) who could build a website over the course of several weeks, if not months. However, with the evolution of easy-to-use […]
If your business has embraced a digital strategy, it’s likely that your website is the anchor of your marketing campaigns. Your web design and user experience go hand in hand, especially when it comes to the landing pages that you choose.
Everyone talks about the importance of SEO, and they focus on keyword research, page title, content marketing, and even metadata. But, if you want to TRULY get ahead and rank high in search results, on-page and technical tactics for SEO are the way to do it.
Just like in-person relationships, there’s a relationship between a business and its target audience. Would you rather go up to someone you’ve never talked to or have a conversation with someone who’s at least seen you around and knows you? Of course, you’d go with someone you’d already know.
It’s time to take your website idea to the next level. You’ve done the research, looked at your competitors, and pieced together all the content you need. The next step is web development. So how long will it take to launch your new website, and when it launches, will it instantly be updated in […]
Local SEO has become the key to customers finding nearby businesses, because, without a listing in Google, your business may not get the same traffic as your competitors who have optimized for local SEO. While many think that it’s as simple as adding your business to Google Maps, unfortunately, it’s a bit more technical than […]