Entries by Michaela Good

How To Optimize & Get Featured Snippets On Google

For years, Google had slowly incorporated a host of ways that enhanced the user experience of its search results page. Rich answers, rich snippets and information panels are the biggest additions they originally made that were designed to give fast, direct answers to user’s questions.

The Best Social Platforms To Advertise On For B2B

There are a few big differences between B2C and B2B advertising strategies. For one, B2B sales cycles tend to be much longer than an average B2C purchase, and companies invested in B2B strategies tend to spend more to acquire a client because accounts often have six figures or more attached. 

Should You Use A Website Builder For Your Business?

In the (not-so-distant) past, decent web design and development was hard to come by. To achieve a professional look, many businesses went in search of a development team for hire (with creative and technical experts) who could build a website over the course of several weeks, if not months. However, with the evolution of easy-to-use […]

The Definitive On-Page & Technical SEO Checklist

Everyone talks about the importance of SEO, and they focus on keyword research, page title, content marketing, and even metadata. But, if you want to TRULY get ahead and rank high in search results, on-page and technical tactics for SEO are the way to do it.

The Top Reasons Why You Should Be Using Retargeting Ads

Just like in-person relationships, there’s a relationship between a business and its target audience. Would you rather go up to someone you’ve never talked to or have a conversation with someone who’s at least seen you around and knows you? Of course, you’d go with someone you’d already know.

How Long It Really Takes To Build A Good Website

  It’s time to take your website idea to the next level. You’ve done the research, looked at your competitors, and pieced together all the content you need. The next step is web development. So how long will it take to launch your new website, and when it launches, will it instantly be updated in […]

The Ultimate Local SEO Checklist For Your Business

Local SEO has become the key to customers finding nearby businesses, because, without a listing in Google, your business may not get the same traffic as your competitors who have optimized for local SEO. While many think that it’s as simple as adding your business to Google Maps, unfortunately, it’s a bit more technical than […]