Local SEO has become the key to customers finding nearby businesses, because, without a listing in Google, your business may not get the same traffic as your competitors who have optimized for local SEO. While many think that it’s as simple as adding your business to Google Maps, unfortunately, it’s a bit more technical than […]
Online marketing typically scales up quickly with businesses making fast moves to capture audiences on every device. Marketing managers are now monitoring several campaigns at once, using a variety of tools to oversee bids and test creatives. So, on the topic of testing creative, which option works best: video or image ads?
We think Pinterest is probably one of the best ways to diversify your digital marketing strategy, but knowing your audience is key to getting ahead with this visual social platform. Pinterest is home to over 150 million active accounts and over 10,000 pins. It’s one of the largest social networks, and the predominant base conducts […]
Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy. Without a fast website, visitors tend to bounce off almost immediately, and Google is even […]
Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants. Originally the technology was not as streamlined or effective, but in today’s world, phones and […]
Your business needs a high-converting page somewhere on your site – for sure. But, once you get the content and CTAs and all the great design implemented on your page, how do you know whether or not it’s converting as highly as it could be? Testing and improving your campaign components helps you understand the […]
A little secret that you may not know about Google’s search engine is that the company updates it regularly. This is what we in the marketing world refer to as a Google Core Update. Google Core Updates happen “all the time” according to the search engine giant, but the real major ones that can be […]
Programmatic is a targeting strategy (just as traditional is a strategy that may also be used). Programmatic is the automated buying and selling of online advertisements in real-time to your targeted audience, getting your brand in front of the right people, at the right time, in the right place, for the right cost. Programmatic advertising […]
There’s nothing worse than trying to searching for your company on Google (using keywords related to your business) and realizing that you don’t show up anywhere near the first page results. It may seem like things are hopeless, but search engines DO want to help the best websites and businesses rank up above the rest. […]
Businesses are often designed with an intense strategy behind their models. Hours of research, development and planning go into it – most times before the business even goes to market!