Online marketing typically scales up quickly with businesses making fast moves to capture audiences on every device. Marketing managers are now monitoring several campaigns at once, using a variety of tools to oversee bids and test creatives. So, on the topic of testing creative, which option works best: video or image ads?
About Michaela Good
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Entries by Michaela Good
Your business needs a high-converting page somewhere on your site – for sure. But, once you get the content and CTAs and all the great design implemented on your page, how do you know whether or not it’s converting as highly as it could be? Testing and improving your campaign components helps you understand the […]
A little secret that you may not know about Google’s search engine is that the company updates it regularly. This is what we in the marketing world refer to as a Google Core Update. Google Core Updates happen “all the time” according to the search engine giant, but the real major ones that can be […]
Businesses are often designed with an intense strategy behind their models. Hours of research, development and planning go into it – most times before the business even goes to market!
Step 1 – Download the Gmail App from the Google Play Store Link: https://play.google.com/store/apps/details?id=com.google.android.gm&hl=en_US Step 2 – Open the Gmail App Open the Gmail app on your Android device. Step 3 – Go to Settings Click the menu in the top left corner to open Settings. Step 4 – Click the Arrow to the Right […]
In the end, personal preference matters, but, logically speaking, the Gmail app is a better option than the Apple mail app for most users. It offers more flexibility and more features than iOS’ stock mail app. If design is one of the deciding factors for you, Gmail’s colorful interface is more appealing than Apple’s minimalistic […]
Email marketing is one of the most cost-effective marketing tools out there (if you’re using it correctly), and most of the platforms available are easy to manage, giving you complete control in establishing direct communication with your customers. But how do you know if you’ve chosen the RIGHT email marketing platform to meet the needs […]
According to a study conducted in 2016, almost 50 percent of the world’s population uses the internet. If you do the math, that percentage amounts to about 3.5 billion people.
Did you know 57.7% of small to medium business owners intend to invest in a new or redesigned website? There’s a high chance that you’re one of them. So how can you make sure you make an investment that will last? Have an impact? Create the ultimate online user experience? We’ve got you covered. Here are the […]
So you’ve finished setting up all of your business social media pages, and it’s time to start posting. Now what? Don’t worry — we’re here with pro tips to help walk you through social media management. Whether you’ve hired an agency (like us) to manage your social media, or you’ve decided to post, snap, and ‘like’ on […]