Entries by Michaela Good

Creating A Successful Digital Marketing Strategy In 2020

Most businesses have some form of active digital marketing; we hear about blogs that link to social channels and backlink profiles from 2017 ALL THE TIME…but neither of those things are a “strategy.” In 2017, a survey conducted by Smart Insights found that nearly half of all businesses had no strategic plan for digital marketing […]

WordPress Website Design Practices To Follow In 2020

WordPress is one of the most popular CMS and website builders of all time. In fact, websites built with WordPress account for 26 percent of all sites on the web. Search engines also revealed that WordPress has 2,740,000 searches and counting every month! So, if you have a WordPress site or want to build a […]

How Web Design Can Affect Your Digital Marketing Strategy

When putting together a digital marketing strategy, web design should be one of the first things you consider. How will your navigation, messaging, forms and other elements stand out to potential customers? It’s all about the details when it comes to enticing a user to engage with your site.

Understanding Your Site’s Domain Rating For SEO

Your domain rating (known also as domain authority) is a huge factor in where you rank in search engine results. With a higher domain rating, your website has the ability to shoot up in search engine results pages (SERPs) and may even hit in the coveted results on the first page. There are other SEO […]

Calling in the Professionals: Things to Look for in an SEO Agency

If you’re ready to call in the professionals for your search engine optimization, here are the top things to look for when hiring an SEO agency. In 2018, just forty-four percent of companies invested money into SEO for their business. That’s an insanely low number – SEO is one of the most important pieces of marketing that […]

Setting Up Gmail on your Android Phone

Step 1 – Download the Gmail App from the Google Play Store Link: https://play.google.com/store/apps/details?id=com.google.android.gm&hl=en_US Step 2 –  Open the Gmail App Open the Gmail app on your Android device. Step 3 – Go to Settings Click the menu in the top left corner to open Settings. Step 4 – Click the Arrow to the Right […]

Add Gmail to your iPhone

In the end, personal preference matters, but, logically speaking, the Gmail app is a better option than the Apple mail app for most users. It offers more flexibility and more features than iOS’ stock mail app. If design is one of the deciding factors for you, Gmail’s colorful interface is more appealing than Apple’s minimalistic […]

Our Top 10 Email Marketing Platforms for Your Business

Email marketing is one of the most cost-effective marketing tools out there (if you’re using it correctly), and most of the platforms available are easy to manage, giving you complete control in establishing direct communication with your customers. But how do you know if you’ve chosen the RIGHT email marketing platform to meet the needs […]

DIY Web Design vs. Pro Web Designer

In the internet age, it’s almost paramount for any business to have some sort of an online presence, whether that be on social media or the internet. Companies are putting a lot effort and money into digital marketing for this reason. That’s why even the small businesses are investing to get their own social media […]

9 Common Bad Website Design Mistakes to Avoid

According to a study conducted in 2016, almost 50 percent of the world’s population uses the internet. If you do the math, that percentage amounts to about 3.5 billion people.