Entries by Steve Cross

Psychographics

First off, a quick background about me (and our agency). iSynergy is a digital marketing agency. We do creative, ad placements and website design (among other things, like SEO…). In this blog, we are going to touch on a variety of industry essentials when it comes to crafting targeting messaging:

Are Facebook Ads Relevant In 2020?

Facebook advertising is still one of the best ways that brands connect with over 3 billion users on the network. However, the algorithm, targeting, and types of ads constantly change, which makes it difficult for some advertisers to see successful results from Facebook ads.

iSynergy – Looking Back Over the Past 10 Years

It’s been a long, winding road since 2008, when iSynergy began as an IT company. We’ve had some good years – we’ve had some GREAT years – and we’ve had some hard times. But, I’m a firm believer that we learn what we’re made of (AND what we’re CAPABLE of) during those hard times.

iSynergy Combines Data-Driven Strategy and Creativity to Deliver Winning Solutions to Clients

iSynergy Combines Data-Driven Strategy and Creativity to Deliver Winning Solutions to Clients Our unique approach has established us as the most dynamic digital marketing and SEO agency in eastern Ohio. More importantly, it gives our clients a huge edge over their competition.  It starts with placing tremendous value on creativity internally, within our own company […]

7 Times That You Should Hire an SEO Agency for Your Small Business

Many small business owners, when they first start out, learn how to do everything from bookkeeping to public relations, on their own. SEO is one of the hats that entrepreneurs wear in the beginning. It’s possible for just about anyone to perform a few basic SEO moves well enough to optimize the company website on […]

Search Engine Techniques to Avoid: 12 SEO Mistakes and Myths

Not all SEO efforts end well. There are a lot of myths and mistakes that beginners can make which end up doing nothing or even harming your rankings. For those who are new to optimizing their pages the whole thing can seem a bit unclear at times. If you want to keep your ranking then […]

SEO Fundamentals: 9 Basic Steps to Better Search Engine Optimization

  With the average small business now spending $75,000 a year on their digital marketing campaigns, it’s important to find ways to optimize those dollars. Knowing a few SEO fundamentals is a great way to save money and make an impact on search engines. The great thing about search engine optimization is that it’s the […]

15 Vital SEO Metrics to Measure the Success of Your Campaigns

How important is search engine optimization, or SEO? As it happens, it’s crucial: 91.5% of the average share of traffic goes to sites that make it to page one of Google. With that knowledge in hand, it’s easy to see why everyone makes such a fuss over SEO. But how do you know you’re doing SEO right? […]

Your Guide to Great Local SEO for Real Estate Websites

The first step for people looking to sell or buy a home is to complete an online search. This is a trend that’s growing among millennials and older generations alike. In fact, a full 90% of people interested in completing a real estate transaction are looking online for agents to help them. This means there are a […]