When it comes to your business, you’re the one who knows best about its values, history and mission. BUT, portraying that information is difficult sometimes, and the about us page on your website is more than simply talking about your company. For your site visitors, this page shows them every reason why they should or should not trust your business!
Writing a compelling about us page is just the first step. There are a number of crucial elements that should go on this page so that potential customers see your values and trust your business enough to convert into paying customers.
Instead of treating the about us page as just another piece of copywriting, see it as your way to build trust. Why? Because, often, the about pages are the most important and highly visited pages on a site; you’re giving your visitors a reason to emotionally invest in your brand!
In this guide, we’ll discuss the following:
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- How to write about us page copy that your visitors will love
- What other elements to include on your about us page
- Examples of highly converting about pages.
Read on to learn more.
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