A new subscriber to an email list opening a targeted welcome email.

6 Email Segmentation Strategies You Need to Try (If You Want More Conversions)

Email marketing is one of the oldest digital marketing strategies — and still one of the most effective. (Yeah, still.)

Thanks to advancements in email service providers, it’s also an easy way to get personalized content directly in front of your audience in real-time. Email segmentation allows you to tailor personalized emails to customers based on their position in the sales funnel. From inactive users to loyal customers, there’s an email segmentation strategy for everyone.

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A graph showing sharp fluctuations in data over time.

Google Algorithm Updates: How to Make Your SEO Strategy Survive (and Thrive)

Google is constantly updating and improving the way its search engine indexes data and delivers information to users. Ten Google algorithm updates rolled out in 2022, with four core updates in 2023. 2024 promises to be another big year for algorithm updates.

After a major update, many websites may experience immediate fluctuations in their keyword rankings and organic traffic. Understanding how Google algorithm updates work can minimize any potential negative effects after an algorithm change rolls out.

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A computer screen displaying an ecommerce store.

The Best Digital Marketing Strategies for Ecommerce Growth in 2024

Ecommerce business is becoming a larger and larger portion of global retail sales. Experts predict that by 2026, online stores will be responsible for a quarter of all purchases. Thanks to the growing trend of customers turning to online shopping, ecommerce digital marketing strategies are quickly becoming the most effective way to grow your business.

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A customer using an AR app on a mobile device while traveling.

Augmented Reality in Marketing: Breaking Brand Awareness Boundaries

Augmented reality (AR) seems like a new trend – but it’s actually been around since the late 60s. Recently, rapidly advancing and accessible technology has made it the new popular kid in school.

While some may say that it’s just an attention-grabbing gimmick, augmented reality could give quite a boost to your marketing campaigns. Provided you use it right, of course.

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A site map planning out a website’s structure.

Website Architecture: Don’t Take it Lightly!

How you build your website is just as important as what you put on it. It’s true – some people devote their whole career to figuring out the best way to design a website’s build.

There’s more to building a website than linking together web page after web page and calling it a day – especially if you’re trying to run a successful digital marketing campaign. Whether you have an ecommerce website or a brick-and-mortar store, not paying attention to your website design will surely hurt your business goals.

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Boost Your Marketing Strategy With 15 of the Best AI Marketing Tools

While AI was once a dream for the future, it’s now weaved into our everyday lives.

Siri is a great example of it, along with Google Assistant. You can use it for day-to-day operations like asking about the weather, but it’s also a huge asset as a marketing platform.

If you’re a marketer, you know how hard it can be to keep up with the latest trends. Nowadays, plenty of new AI marketing tools come out every day. Luckily, you have us to give you a list of the best AI marketing tools.

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A skilled graphic designer working on a professional logo design.

Professional Logo Design: A Peek Behind the Curtain

Big corporations and small businesses alike need to inspire brand recognition and loyalty in their customers. While having a memorable company name helps, the most important element of brand identity is the logo (as long as it’s a good logo, of course).

If you’re an established business looking to revitalize your brand identity, or a new business owner looking for the perfect logo design, these are the steps associated with professional logo design services.

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Automated email sequence to an inbox.

How to Harness the Power of Email Sequences

Email marketing is the powerhouse of digital marketing strategies. One of the most powerful tools in this strategy’s arsenal is the automated email sequence.

Email marketing automation can entice new and bring back existing customers without you having to constantly hit send. Just set it, forget it, and reap the rewards.

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Data bars showing the rise and fall of important SEO KPIs.

8 Important SEO KPIs That Deserve Your Attention

If you’re looking for digital marketing success, you’re likely aware of how important search engine optimization (SEO) is. It’s equally important to monitor your SEO performance and determine the success of your marketing efforts. You should monitor a few key performance indicators (KPIs) to determine your SEO strategy’s strengths and weaknesses.

SEO KPIs can give you a clear picture of the number of visitors directed to your website thanks to your placement on the search engine results pages (SERPs) and what keywords you ranking highly in. They can also show you the number of conversions produced by your SEO strategy and the number of pages that are providing a positive (or negative) user experience by monitoring user engagement and page speed. Without monitoring these metrics, you leave yourself open to weak points in your SEO that could be hurting your performance.

To truly get the most return on investment (ROI) from your digital marketing, you need to keep track of your SEO success rates. Here are eight of the most important SEO KPIs, plus a list of SEO tools that can help you collect and measure the metrics.

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Amazon ecommerce homepage.

Understanding the SEO of Amazon: Best Practices for Optimizing Your Amazon Products

Most people hear SEO and immediately think of Google — but that’s not the only place where search engine optimization matters. If it has a search bar, it has a search engine algorithm – this means you should be learning how to optimize for YouTube, Pinterest, and, yes, Amazon.

You want your Amazon ecommerce store to thrive, so you need to learn how the SEO of Amazon works. A high Amazon ranking means more customers see your product, which means more customers buy your product, which means higher revenues – and we don’t have to explain why that’s good. We’ll stop stalling and tell you how to rank high on Amazon’s search results page.

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