Screenshot of the Wrike homepage.

Navigating Your Way Around Wrike Approvals

Just imagine everything our iSynergy team works on in a day for every client and even our own website and social media accounts. How can we possibly get everything done without forgetting anything? The long answer: we’re extremely good at our jobs and never, ever miss. The short answer: Wrike. It keeps us on track by managing our tasks and making our internal review process a breeze.

So how does this review and approval process work? (And why do you, as a client, need to know?) We’ll tell you.

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Google Analytics 4 logo.

Migrating to GA4 (Google Analytics 4): What’s the Process and How Long Does It Take?

Google Analytics 4 (GA4) is the newest version of Google Analytics. GA4 was originally launched in late 2020. Before GA4, Google Analytics was primarily used for websites. Google built a separate entity, Firebase, to provide computing services for mobile apps, including an analytics function. These previous generations, known as Universal Analytics properties (UA), are being replaced by GA4 as a one-stop shop for companies’ data tracking needs.

This means that all UA properties will no longer collect data starting July 1, 2023. The deadline for migrating to GA4 is fast approaching, but there’s still plenty of time to make the jump across analytics platforms. When it was first released, there was more back-end knowledge required for a GA4 migration. However, Google has now taken several measures to simplify the migration process so you can get it done before the July 1 deadline.

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How to promote a podcast

How To Promote A Podcast

Before you launch a podcast, you should know that it takes time to cultivate a crowd who’ll listen to you. Beyond that, you’ll have to formulate great content, interview the right people, use the proper equipment and much (much) more. Then, you’ll need to publish and move on to marketing and promotion. It’s certainly no small feat!

Hosting a great podcast isn’t only about recording the content―you have to know how to promote it for people to sign up and listen consistently. In actuality, most people don’t know how to promote a podcast and, instead, rely solely on social media. While this strategy works on occasion, it’s not the only thing you can do to rack up podcast listeners and spread your brand across the internet.

Here are some more strategies to help people learn about your podcast.

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The importance of photography in graphic design

The Importance of Photography in Graphic Design

A well-placed photo captures all the attention of the audience in a single moment, typically more often than the text or typeface in your graphic design work. Many designers overlook how important high-quality photos are for crafting the perfect design.

If you’ve worked with stock photos long enough, they all begin to look the same, and you’ve probably seen them a hundred times before.

Designers must stay vigilant about the photos they select for their projects. If you underrate the value of a great photo, you’ll wind up with another stock photo that makes your finished design look just like every other graphic using the same photo.

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iSynergy team members.

What To Expect When You’re Expecting (To Work At iSynergy)

Starting a new job can be scary. You might be asking yourself, “Who are these people? What do they want from me? How are you in my brain right now?” Just know that at iSynergy, we want to make the onboarding process as stress-free as possible and tell you exactly what we expect from you as you join the team.

Don’t worry; we won’t preach to you about how to go to work and impress your extremely cool, super talented new coworkers. You’re on your own for that one. BUT, we will tell you what you should expect from iSynergy in return. Read more

Digital marketing concept

How to Establish A Successful Brand Voice

Businesses that have been in the game for a while know how important branding is for their marketing strategies. After all, where would Nike, Coca-Cola or Apple be without their branding?

Well-known companies invest in building a presence that spans all channels and attracts people to a personality that’s immediately accessible. Because, when people start to follow a brand, they’re often most attracted to its visual identity, followed by its voice and tone.

So, let’s take a look at how to build a brand voice that speaks confidently to the audience at hand.

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How to write page copy that converts

How To Write An Awesome About Us Page That Converts

When it comes to your business, you’re the one who knows best about its values, history and mission. BUT, portraying that information is difficult sometimes, and the about us page on your website is more than simply talking about your company. For your site visitors, this page shows them every reason why they should or should not trust your business!

Writing a compelling about us page is just the first step. There are a number of crucial elements that should go on this page so that potential customers see your values and trust your business enough to convert into paying customers.

Instead of treating the about us page as just another piece of copywriting, see it as your way to build trust. Why? Because, often, the about pages are the most important and highly visited pages on a site; you’re giving your visitors a reason to emotionally invest in your brand!

In this guide, we’ll discuss the following:

    •  How to write about us page copy that your visitors will love
    •  What other elements to include on your about us page
    •  Examples of highly converting about pages.

Read on to learn more.

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The difference between inbound and outbound marketing

What’s The Difference Between Inbound and Outbound Marketing?

It doesn’t matter if you’re starting a new business, or if your brand is well-established, using the right marketing strategy will give you an edge over your competition and catapult your brand recognition into the digital age. Read more

What Are Cookies? The Good & Bad About Internet Cookies

What Are Cookies? The Good & Bad About Internet Cookies

In March 2018, the General Data Protection Regulation was enacted, forever changing how websites interacted and tracked a visitor’s data through a cookie. These digital cookies had always made it possible for any website to collect information about its visitors and use that information to create more marketing opportunities.

However, you can’t visit a website today without being warned that a website is collecting information and asking visitors, “Accept cookies?” This crucial step made it easier for internet uses to protect their online privacy and avoid websites that would track them via cookies.

If you want to learn how tracking cookies work and whether to incorporate them into your website strategy, read on about the cookie law and tips on how to use browser cookies.

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flat illustration of content writing team working on content marketing

Top Content Marketing Tips That Guarantee More Business

Content marketing brings in traffic and engagement across many channels. When done correctly, blogging and social media posts really drive visibility for your business. Plus, it costs you nothing to create content for your business. Read more