Why do we spend considerable time and effort helping our clients develop a unique brand style guide? Isn’t it enough to have a mission statement and color scheme? The short answer is no. The long answer involves the many ways that brand identity is the heartbeat of your business, as well as warnings against inauthentic branding. Read more
Imagine that you’re a business owner in a highly competitive industry and you’re looking for a way to stand out. Maybe you don’t have to imagine it. Maybe you are that business owner. Would you believe there is a FREE tool hiding in plain sight (on the internet, of course) that can help you rise above the crowd and make you the leader of the pack? It’s a little thing called Google My Business (GMB).
For a small business owner embarking on the journey of designing a new website–or maybe redesign of your current site–the internet can seem like a large scale version of The Bachelor. Each user is a bachelor standing in front of a giant crowd of single sites that are trying to win their affection. How do you stand out from the crowd to catch that user’s eye?
Most of today’s businesses utilize social media marketing for their brand and products, and those who really want to reach hundreds of thousands of people per day often choose Facebook. Read more
Every generation has its own “brand” of marketing. If you’re a millennial, I bet you can vividly picture every ad when we say “Nickelodeon during the ’90s.” While that was 30 years ago, the same marketing rule still applies to any generation: know your audience. Read more
While it’s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it’s important that you’re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you’re targeting an audience that’s likelier to convert! Read more
Reliable, fast websites use the best web hosting services. It’s an essential part of any business site, blog, app, or other online services. If you want to build a successful website, then choosing the right hosting provider and hosting package is part of that process. Read more
Snapchat now has its own proprietary ad platform, allowing any user to create a business account and start advertising through the new Snapchat Ad Manager. Not only that, but Snapchat has also included a new video creation tool that allows you to create incredible video ads on the fly. Read more
The digital marketing industry has grown and evolved over the past decade. And, with new forms of technology comes new ways for advertisers to target individual users and create a highly specific, intent-based marketing strategies for their business. Read more
Planning your next move in digital marketing (or any online business really) requires that you look at the KPIs and see what’s working. Mastering Google Analytics is one piece of the puzzle, but you also want to install Google Search Console, formerly known as Google Webmasters Tools. Both of these are free and provide you with tons of valuable data and reports on your website’s performance – including traffic, bounce rates, indexed pages, and so forth. Read more