What is Geofence Marketing? How It Works & How To Get Started

The digital marketing industry has grown and evolved over the past decade. And, with new forms of technology comes new ways for advertisers to target individual users and create a highly specific, intent-based marketing strategies for their business. Read more

What Is Website Hosting? Web Hosting Broken Down

Reliable, fast websites use the best web hosting services. It’s an essential part of any business site, blog, app, or other online services. If you want to build a successful website, then choosing the right hosting provider and hosting package is part of that process.  Read more

The End-All Snapchat Ads Guide: Cost, Specs & More

Snapchat now has its own proprietary ad platform, allowing any user to create a business account and start advertising through the new Snapchat Ad Manager. Not only that, but Snapchat has also included a new video creation tool that allows you to create incredible video ads on the fly.  Read more

Google Analytics vs. Google Search Console: What’s The Difference?

Planning your next move in digital marketing (or any online business really) requires that you look at the KPIs and see what’s working. Mastering Google Analytics is one piece of the puzzle, but you also want to install Google Search Console, formerly known as Google Webmasters Tools. Both of these are free and provide you with tons of valuable data and reports on your website’s performance – including traffic, bounce rates, indexed pages, and so forth.  Read more

5 Successful Ways To Improve The User Experience On Your Website

When it comes to the best website user experience (UX), many businesses put their trust SOLELY in a web developer to create the customer journey. But, why? Read more

The Best Social Platforms To Advertise On For B2B

There are a few big differences between B2C and B2B advertising strategies. For one, B2B sales cycles tend to be much longer than an average B2C purchase, and companies invested in B2B strategies tend to spend more to acquire a client because accounts often have six figures or more attached.  Read more

How Blogging Greatly Increases Your Rank On Google 

If your company has a blog, you are already ahead of many other businesses out there.  Read more

Should You Use A Website Builder For Your Business?

In the (not-so-distant) past, decent web design and development was hard to come by. To achieve a professional look, many businesses went in search of a development team for hire (with creative and technical experts) who could build a website over the course of several weeks, if not months.

However, with the evolution of easy-to-use website builders, today’s sites can be created much faster, with more customization and less out-of-pocket cost. These handy tools offer a peek into what it’s like to be a web designer and developer without having to know intensive to code. Read more

Web Design Tips To Improve Your Website Traffic 

If your business has embraced a digital strategy, it’s likely that your website is the anchor of your marketing campaigns. Your web design and user experience go hand in hand, especially when it comes to the landing pages that you choose. Read more