Google SERP Elements in 2018

Do you remember when Google’s search results were just a list of blue links with plain text descriptions? Looking back, it must have been much harder to find what we were looking for. We had to actually use our brains to read through the results and pick out the one that best answered our question, then click on it to find our answer. Read more

8 Reasons Your Ohio Business Needs Professional Internet Marketing Services

Ohio has a thriving and diverse business community.

The state is a hub for industries like scientific and tech services, retail, healthcare, and construction. These industries and more make up the unique tapestry that is Ohio small business.

But in recent years, that tapestry has changed for businesses in Ohio and all over the world. The way businesses were marketed 5 years ago, simply does not apply today. Read more

8 SEO Tricks for Small Business Owners in Ohio

There are over 900,000 small businesses in Ohio. That’s a lot of competition you have to deal with on a daily basis. The best way to get your fair share of the spending market is through strategic SEO tricks.

SEO refers to your ranking on search engines. In fact, the abbreviation stands for search engine optimization. Improving your ranking on Google and Bing is the most effective way to find new customers, even for localized businesses. Read more

Local SEO Agency like iSynergy will grow the number of visitors to your website, bringing in more conversions and leads.

Local SEO in 2018 from an SEO Agency

Do you remember the days when choosing a local business was all about picking what was close by, what a friend told you about, or what you could find in the yellow pages? Remember when you didn’t have to take into account the bias of what a Local SEO Agency guided you to choose? That thick phone book really came in handy when you needed a business, the likes of which you hadn’t worked with before. You’d thumb through the list and pick one based off of how close to you they were, or whichever one’s name sounded the most appealing. Read more

7 Tips for Superior Social Media Management

So you’ve finished setting up all of your business social media pages, and it’s time to start posting. Now what? Don’t worry — we’re here with pro tips to help walk you through social media management.

Whether you’ve hired an agency (like us) to manage your social media, or you’ve decided to post, snap, and ‘like’ on your own you’re probably curious as to what a successful digital media strategy might look like. In this blog, I’ll give you the insider tips you need to take your social accounts to the next level. Read more

How to Set Your SEO Goals and Objectives

Meeting your marketing goals is a no-brainer. What’s a company without promotion, or a product without buzz? Whether you’re in the luxury auto business, oversee a chain of upscale hotels, or sell insurance, marketing is a crucial part of your business. Of course, you’re well-versed in the new age of online marketing, whether you came up from the beginning or are a digital native Read more

10 Stats That Will Make You Rethink Digital PR

U.S. digital marketing spend is projected to reach nearly $120 billion by 2021. A large proportion of that, we believe, will end up being spent on the growing sector of digital PR.

More and more consumers are blocking out targeted advertising, and for many companies this means thinking about new ways of communication. Digital PR is a fast-growing part of online marketing, and it’s something your company needs to consider for its online success. Read more

Important PR Keywords to Include on Your Website

Traditional public relations has roots reaching back much further than the internet. Embracing technology and using SEO to your advantage will help your marketing campaigns have a bigger impact.

Search engines have become a part of everyday life. Think about the last time you went an entire day without Googling something — almost impossible, right? The total number of online searches has risen every year since it’s invention. In 2017, that amounts to an average of 3.5 billion searches per day! Read more

The Benefits of SEO Outsourcing for Your Website

Running a business is a constant battle of efficiency vs profit margin.

As a business owner, you must always weigh the potential of return on investment (ROI). Which is why SEO outsourcing may not seem to make much sense initially. It’s just writing, right? How hard can it be?

The truth is, companies who outsource their SEO work see a much higher ROI than companies who keep their SEO projects internal. Outsourcing is time-saving and cost-effective, returning money on the backend that the company might not otherwise have seen. Read more

Why Your Website Needs a Creative Design

Have you noticed that the number of visitors to your site seems stagnant? Are you frustrated because you’re not rising in the search engine rankings? Are you spending hours developing awesome creative content, drafting blog posts, and even sharing your site on social media – only to see minimal results?

The reality is that poor website design may be to blame. Read more