2017 Graphic Design Trends | What to Look For…

Everything old is new again. But, everything that’s new is pretty darn great! There are several new trends in graphic design that are sure to delight designers seeking ways to create fun, ingenious visuals for consumers.

Here are the seven newest design trends to keep an eye on: Read more

Social Media Trends for 2017

Having a social media strategy is essential, now more than ever before, because in today’s digital age, social media is the next level of marketing. Below are predictions for 2017’s social media trends, in an effort to help you plan for the year ahead.

The 7 Major Social Media Predictions for 2017

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Role Book: Digital Advertising Agency

Digital advertising (done correctly) can take businesses to new levels of success. It’s an art. It’s not for the faint of heart. And, it’s certainly much more involved than simply building a site on Weebly. A kickass digital advertising agency employs layers of experts – all of whom work to combine modern online technologies with traditional offline methods in order to attract, engage, and delight clients on a daily basis. Read more

How to Migrate a Website from HTTP to HTTPS

Before we start, let’s give a disclaimer: If you’re not already somewhat familiar with migrations, this probably isn’t the blog for you. Properly migrating from HTTP to HTTPS can be tricky even for an experienced developer – it requires time (probably more than you assume) and patience.

So, for the small business owner or online entrepreneur reading this Read more

Video Marketing: Explained

It happened sooner than even the biggest techies expected – but the future of marketing, specifically with video, is here… and it’s here to stay. Google is backing it, and social media jumped on the bandwagon years ago (in 2015, Facebook boasted an increase of 4 BILLION daily video views within just 7 months of making video a priority). Read more

Top 5 Elements of a Superior Website

Web design is definitely not what it used to be. I mean, remember this?

Yikes!

In today’s world, you’re competing with a sea of possibilities for web presence. Add to that the fact that user attention spans are shorter than ever before. The result? It’s super important to grab attention within the first couple of seconds, and in order to do that, there are several elements you should always keep in mind prior to design. Read more

Beginners Guide to Google My Business

There’s no escaping Google – especially in the business world. Whether you need a search listing or want to appear on Maps, you as a business owner NEED to understand how Google My Business (GMB) operates.

For what seems like ages, SEO professionals and small business owners alike have been all over the map, trying like hell to manage online presence across various Google platforms. It’s been a long, winding road – until now. Read more

Native Advertising: Explained

Native advertising isn’t new; however, you certainly aren’t alone if you’re in the dark about its benefits. It is the hottest strategy in digital marketing, and we guarantee that most of your competitors don’t know about it. Beat them to the the punch!

What is Native Advertising?

To begin to understand what it is, let’s define it. Read more

Four Companies with Omnichannel Experiences that Will Make You Jealous

Imagine you’re on your phone sitting patiently in a waiting room, scrolling through your favorite retail site. You find a couple of things you like and put those items in the online shopping cart.  But, of course, your name gets called before you can hit the purchase button, and you shutdown your phone… items still in the cart. Read more

Omnichannel Marketing: Explained

OMNI-CHANNEL MARKETING – Every time I read this term, I can’t help but hear a narrator’s deep, booming voice echo in the back of my mind (for fun, let’s picture James Earl Jones or Morgan Freeman). Now say it together: “Omni-channel Marketing…”  I mean, it (literally) sounds great, but what the heck is it? Read more