Why Website Speed Is So Important.

Why Website Speed Is So Important – The Ultimate Guide

Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy.

Without a fast website, visitors tend to bounce off almost immediately, and Google is even penalizing sites that can’t load within 3 seconds. To that end, your site speed has a major effect on your SEO rankings for mobile and desktop. This is partially due to Google’s “mobile-first” policy, but it’s also about user experience and conversion rate optimization.

Slow websites get fewer conversions, experience higher bounce rates and do not have the same pages visited as faster-loading websites do. Studies show that people expect your site to load in 2 seconds. If your site partially loads or does not load at all during that time, you probably have already suffered some setbacks with your ranking.

However, there are ways to change your SEO fate and get back on the path towards digital domination. Read more

Intro to Voice Search.

The Definitive Guide To Optimizing For Voice Search In 2020

Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants.

Originally the technology was not as streamlined or effective, but in today’s world, phones and smart home speakers are used to search for all kinds of information. (There were over 3 billion voice assistants in use as of 2019.)

As a result of this shift, older keyword strategies and short phrases simply cannot compare to the effect of long-tail keywords and the question-and-answer content needed for today’s SEO strategy. People are using voice search more than ever before, and thanks to AI technology, voice recognition and search accuracy are improving daily.
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Landing Page Best Practices – How To Make People Convert More

Your business needs a high-converting page somewhere on your site – for sure. But, once you get the content and CTAs and all the great design implemented on your page, how do you know whether or not it’s converting as highly as it could be?

Testing and improving your campaign components helps you understand the highs and lows in site traffic, as well as conversion rates. And, if you’re not looking at your top landing pages every month (or AT LEAST every quarter), you’re likely losing lead opportunities. Read more

What is a Google Core Update? Understanding How Google Updates Its Search Engine

A little secret that you may not know about Google’s search engine is that the company updates it regularly. This is what we in the marketing world refer to as a Google Core Update.

Google Core Updates happen “all the time” according to the search engine giant, but the real major ones that can be devastating to your SEO strategy happen about once every year.  Read more

Programmatic Advertising

An Introduction To Programmatic Advertising

Programmatic is a targeting strategy (just as traditional is a strategy that may also be used). Programmatic is the automated buying and selling of online advertisements in real-time to your targeted audience, getting your brand in front of the right people, at the right time, in the right place, for the right cost. Programmatic advertising is usually more affordable than traditional methods, and most importantly, targets a hyper-SPECIFIC audience.

In this blog, we will cover three things:
1. The Details of Programmatic Advertising
2. Delivery Methods
3. Audience and Targeting
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iSynergy - Understanding Your Website's Position on Google

Understanding Your Website’s Position On Google & How to Rank Higher

There’s nothing worse than trying to searching for your company on Google (using keywords related to your business) and realizing that you don’t show up anywhere near the first page results.

It may seem like things are hopeless, but search engines DO want to help the best websites and businesses rank up above the rest.

So, if your site has awesome content and answers questions that people are asking, then let’s get your site on the first page! There are reasons why you aren’t at the top, and there are ways to improve your rank!
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Assessing Your Digital Marketing Strategy When The Market Trends Shift

Businesses are often designed with an intense strategy behind their models. Hours of research, development and planning go into it – most times before the business even goes to market! Read more

iSynergy digital media strategy

Creating A Successful Digital Marketing Strategy In 2020

Most businesses have some form of active digital marketing; we hear about blogs that link to social channels and backlink profiles from 2017 ALL THE TIME…but neither of those things are a “strategy.”

In 2017, a survey conducted by Smart Insights found that nearly half of all businesses had no strategic plan for digital marketing (and it’s likely that number hasn’t decreased much in the past two years). So, the question is – how do you build your 2020 digital marketing plan with a defined strategy?

Let’s start with a very important question. What specific marketing goals do you have for the next year?

Based on your answer, there are both simple and advanced digital marketing techniques that you can incorporate into your strategy. It’s important to understand where you’re currently at and where you want to be.

Here are the best ways to craft your digital marketing plan for 2020.

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Wordpress Design Practices

WordPress Website Design Practices To Follow In 2020

WordPress is one of the most popular CMS and website builders of all time. In fact, websites built with WordPress account for 26 percent of all sites on the web. Search engines also revealed that WordPress has 2,740,000 searches and counting every month!

So, if you have a WordPress site or want to build a new site using a WP theme, there are some best practices to consider that coincide with professional website design. You may be able to improve your website’s visibility, impact, functionality and mobile readiness just by looking into these factors.

These WordPress website design tips come from professional website designers and web developers who love this platform for building fast, beautiful sites for all types of brands.
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Are Facebook Ads Relevant In 2020?

Facebook advertising is still one of the best ways that brands connect with over 3 billion users on the network. However, the algorithm, targeting, and types of ads constantly change, which makes it difficult for some advertisers to see successful results from Facebook ads. Read more