A new subscriber to an email list opening a targeted welcome email.

6 Email Segmentation Strategies You Need to Try (If You Want More Conversions)

Email marketing is one of the oldest digital marketing strategies — and still one of the most effective. (Yeah, still.)

Thanks to advancements in email service providers, it’s also an easy way to get personalized content directly in front of your audience in real-time. Email segmentation allows you to tailor personalized emails to customers based on their position in the sales funnel. From inactive users to loyal customers, there’s an email segmentation strategy for everyone.

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A graph showing sharp fluctuations in data over time.

Google Algorithm Updates: How to Make Your SEO Strategy Survive (and Thrive)

Google is constantly updating and improving the way its search engine indexes data and delivers information to users. Ten Google algorithm updates rolled out in 2022, with four core updates in 2023. 2024 promises to be another big year for algorithm updates.

After a major update, many websites may experience immediate fluctuations in their keyword rankings and organic traffic. Understanding how Google algorithm updates work can minimize any potential negative effects after an algorithm change rolls out.

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A computer screen displaying an ecommerce store.

The Best Digital Marketing Strategies for Ecommerce Growth in 2024

Ecommerce business is becoming a larger and larger portion of global retail sales. Experts predict that by 2026, online stores will be responsible for a quarter of all purchases. Thanks to the growing trend of customers turning to online shopping, ecommerce digital marketing strategies are quickly becoming the most effective way to grow your business.

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A customer using an AR app on a mobile device while traveling.

Augmented Reality in Marketing: Breaking Brand Awareness Boundaries

Augmented reality (AR) seems like a new trend – but it’s actually been around since the late 60s. Recently, rapidly advancing and accessible technology has made it the new popular kid in school.

While some may say that it’s just an attention-grabbing gimmick, augmented reality could give quite a boost to your marketing campaigns. Provided you use it right, of course.

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Magnifying glass in front of the Google Search page.

Navigate Google’s Algorithm Like a Pro With These Vital Google Ranking Factors

Staying on top of all the Google algorithms can be exhausting — even overwhelming.

There are plenty of Google ranking factors and search engine optimization (SEO) tips for both on-page and off-page optimization to get you in the top spots on a Google search.

As always, there is some nuance that goes into these important ranking factors — let’s go in-depth into the best SEO factors to rank on Google.

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A site map planning out a website’s structure.

Website Architecture: Don’t Take it Lightly!

How you build your website is just as important as what you put on it. It’s true – some people devote their whole career to figuring out the best way to design a website’s build.

There’s more to building a website than linking together web page after web page and calling it a day – especially if you’re trying to run a successful digital marketing campaign. Whether you have an ecommerce website or a brick-and-mortar store, not paying attention to your website design will surely hurt your business goals.

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The meaning of “MarTech” broken down on a notepad.

Get Ready to Build Your MarTech Stack

Welcome to the modern marketing era where achieving business success not only depends on what you offer but how it’s all presented.

Say hello to the incredible world of marketing technology, affectionately dubbed “MarTech” in the marketing world. Grouping all of these technologies together makes MarTech stacks.

Marketing technology stacks are tools – think analytics tools and management platforms – that make your marketing operations a more streamlined process (so you aren’t left crying in a corner, rocking back and forth, or pulling out your hair).

Whether you’re a small business or a larger company, building a comprehensive MarTech stack is like assembling a bunch of superheroes – each tool has its own unique “gift” to make your job easier.

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A human-like form of artificial intelligence reading a book.

Boost Your Marketing Strategy With 15 of the Best AI Marketing Tools

While AI was once a dream for the future, it’s now weaved into our everyday lives.

Siri is a great example of it, along with Google Assistant. You can use it for day-to-day operations like asking about the weather, but it’s also a huge asset as a marketing platform.

If you’re a marketer, you know how hard it can be to keep up with the latest trends. Nowadays, plenty of new AI marketing tools come out every day. Luckily, you have us to give you a list of the best AI marketing tools.

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Digital marketer using ChatGBT on a computer.

Are You Getting the Most Out of AI in Your Marketing Strategies?

In today’s ever-evolving digital landscape, staying ahead of the curve means having a firm grasp on artificial intelligence (AI). What about AI in marketing? Marketing teams leverage AI by using it to run effective campaigns, gain powerful insights into customer behavior, personalize campaigns based on spending habits, and improve results.

Generative AI can even be integrated into content marketing efforts to get you a competitive advantage in an overcrowded market. Take a deep dive into different use cases for AI in marketing initiatives.

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A skilled graphic designer working on a professional logo design.

Professional Logo Design: A Peek Behind the Curtain

Big corporations and small businesses alike need to inspire brand recognition and loyalty in their customers. While having a memorable company name helps, the most important element of brand identity is the logo (as long as it’s a good logo, of course).

If you’re an established business looking to revitalize your brand identity, or a new business owner looking for the perfect logo design, these are the steps associated with professional logo design services.

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