Before you launch a podcast, you should know that it takes time to cultivate a crowd who’ll listen to you. Beyond that, you’ll have to formulate great content, interview the right people, use the proper equipment and much (much) more. Then, you’ll need to publish and move on to marketing and promotion. It’s certainly no small feat!

Hosting a great podcast isn’t only about recording the content―you have to know how to promote it for people to sign up and listen consistently. In actuality, most people don’t know how to promote a podcast and, instead, rely solely on social media. While this strategy works on occasion, it’s not the only thing you can do to rack up podcast listeners and spread your brand across the internet.

Here are some more strategies to help people learn about your podcast.

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Starting a new job can be scary. You might be asking yourself, “Who are these people? What do they want from me? How are you in my brain right now?” Just know that at iSynergy, we want to make the onboarding process as stress-free as possible and tell you exactly what we expect from you as you join the team.

Don’t worry; we won’t preach to you about how to go to work and impress your extremely cool, super talented new coworkers. You’re on your own for that one. BUT, we will tell you what you should expect from iSynergy in return. Read more

When it comes to your business, you’re the one who knows best about its values, history and mission. BUT, portraying that information is difficult sometimes, and the about us page on your website is more than simply talking about your company. For your site visitors, this page shows them every reason why they should or should not trust your business!

Writing a compelling about us page is just the first step. There are a number of crucial elements that should go on this page so that potential customers see your values and trust your business enough to convert into paying customers.

Instead of treating the about us page as just another piece of copywriting, see it as your way to build trust. Why? Because, often, the about pages are the most important and highly visited pages on a site; you’re giving your visitors a reason to emotionally invest in your brand!

In this guide, we’ll discuss the following:

• •  How to write about us page copy that your visitors will love
  •  What other elements to include on your about us page
  •  Examples of highly converting about pages.

Read on to learn more.

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In March 2018, the General Data Protection Regulation was enacted, forever changing how websites interacted and tracked a visitor’s data through a cookie. These digital cookies had always made it possible for any website to collect information about its visitors and use that information to create more marketing opportunities.

However, you can’t visit a website today without being warned that a website is collecting information and asking visitors, “Accept cookies?” This crucial step made it easier for internet uses to protect their online privacy and avoid websites that would track them via cookies.

If you want to learn how tracking cookies work and whether to incorporate them into your website strategy, read on about the cookie law and tips on how to use browser cookies.

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To launch a website with HubSpot CMS or WordPress, that is the question! Both of these CMS platforms offer an easy way to build your site with a content-first strategy, but should you use either of these to build your website?

We’ll share our review of HubSpot and WordPress, as well as what features each of these platforms can provide for you, such as website building tools, blog management, analytics, themes, and SEO tools.

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