Social media sites can make it easy to forget just how much content is on your social media accounts. When you’re planning out what to post and on which channel to post, it can be a difficult and complicated process if you don’t have it in a clear view. As a social media marketer, it’s absolutely vital that you utilize a calendar. Read more
In many ways, Search Engine Optimization is like a game. Google, Bing and other search engines award points to those who perform the best. In the case of Those points add up, and the ultimate prize is a better search engine ranking, which translates to a higher position on the search engine results page (SERP).
Great content, terrible navigation. It’s a common problem that users see every day. Whether they’re trying to go back to a previous page they were on or trying to view all products in the same category, breadcrumbs help solve a lot of these issues. Read more
When it comes to building your brand’s online reputation, it’s hard to overstate the importance of online reviews. Still, many business owners, managers and marketers continue to ignore this simple aspect of an effective digital marketing strategy. Read more
If you have a WordPress site, you have probably heard your developer or web administrator speak in trepidation about a “WordPress security alert.” Since it’s reported that thousands of WordPress sites are vulnerable to hacking, the open-source content management system often uses security updates to protect its customers from hackers and vulnerabilities. Read more
Every type of business has some kind of ecommerce today. Whether you’re serving products to consumers or other businesses, the models used to bring these products have changed. Read more
Today, having a high-quality, responsive website is only half the battle when it comes to getting website traffic. We’re living in an increasingly mobile age and that means businesses need to invest in a mobile-friendly web design Read more
Taking a look at 2021, it’s important to stay on top of the latest trends that will be dominating the world. Staying up to date and refreshing your brand or company are crucial ways to maintain relevancy and connect with your target demographic. Read more
As digital marketers, it’s important that we stay up to date on the latest trends in the industry – both current and future. Mobile marketing isn’t the future, it’s the NOW, and as such, a marketing strategy needs to have mobile marketing as its top priority.
More users than ever before are spending insane amounts of time engaged with mobile devices. In fact, it’s where a majority of people spend their time on the internet. Needless to say, this is one trend that will surely continue for many years to come… Read more
