We think Pinterest is probably one of the best ways to diversify your digital marketing strategy, but knowing your audience is key to getting ahead with this visual social platform. Pinterest is home to over 150 million active accounts and over 10,000 pins. It’s one of the largest social networks, and the predominant base conducts […]
Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy. Without a fast website, visitors tend to bounce off almost immediately, and Google is even […]
Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants. Originally the technology was not as streamlined or effective, but in today’s world, phones and […]
Programmatic is a targeting strategy (just as traditional is a strategy that may also be used). Programmatic is the automated buying and selling of online advertisements in real-time to your targeted audience, getting your brand in front of the right people, at the right time, in the right place, for the right cost. Programmatic advertising […]
There’s nothing worse than trying to searching for your company on Google (using keywords related to your business) and realizing that you don’t show up anywhere near the first page results. It may seem like things are hopeless, but search engines DO want to help the best websites and businesses rank up above the rest. […]
Most businesses online have some kind of digital marketing in place already. Perhaps you have a blog that links to your social channels, and you had an SEO guy who set up a good backlink profile in 2017. In 2017, a survey conducted found that nearly half of business’ had no strategic plan for their […]
WordPress is one of the most popular CMS and website builders of all time. In fact, websites built with WordPress account for 26 percent of all sites on the web. Search engines also revealed that WordPress has 2,740,000 searches and counting every month! So, if you have a WordPress site or want to build a […]
Your domain rating (known also as domain authority) is a huge factor in where you rank in search engine results. With a higher domain rating, your website has the ability to shoot up in search engine results pages (SERPs) and may even hit in the coveted results on the first page. There are other SEO […]
If you’re ready to call in the professionals for your search engine optimization, here are the top things to look for when hiring an SEO agency. In 2018, just forty-four percent of companies invested money into SEO for their business. That’s an insanely low number – SEO is one of the most important pieces of marketing that […]
It’s been a long, winding road since 2008, when iSynergy began as an IT company. We’ve had some good years – we’ve had some GREAT years – and we’ve had some hard times. But, I’m a firm believer that we learn what we’re made of (AND what we’re CAPABLE of) during those hard times.
Should You Use Pinterest Ads In 2020? A Definitive GuideFebruary 17, 2020 - 1:57 pm
Why Website Speed Is So Important – The Ultimate GuideFebruary 11, 2020 - 12:20 pm
The Definitive Guide To Optimizing For Voice Search In 2020February 4, 2020 - 11:10 am
An Introduction To Programmatic AdvertisingJanuary 24, 2020 - 5:25 pm