Psychographics
First off, a quick background about me (and our agency). iSynergy is a digital marketing agency. We do creative, ad placements and website design (among other things, like SEO…). In this blog, we are going to touch on a variety of industry essentials when it comes to crafting targeting messaging:
3 Pillars of SEO Success
The three pillars of SEO Success are local, on-page, and off-page.
Should You Use Pinterest Ads In 2020? A Definitive Guide
We think Pinterest is probably one of the best ways to diversify your digital marketing strategy, but knowing your audience is key to getting ahead with this visual social platform. Pinterest is home to over 150 million active accounts and over 10,000 pins. It’s one of the largest social networks, and the predominant base conducts […]
Why Website Speed Is So Important – The Ultimate Guide
Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy. Without a fast website, visitors tend to bounce off almost immediately, and Google is even […]
The Definitive Guide To Optimizing For Voice Search In 2020
Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants. Originally the technology was not as streamlined or effective, but in today’s world, phones and […]
An Introduction To Programmatic Advertising
Programmatic is a targeting strategy (just as traditional is a strategy that may also be used). Programmatic is the automated buying and selling of online advertisements in real-time to your targeted audience, getting your brand in front of the right people, at the right time, in the right place, for the right cost. Programmatic advertising […]
Understanding Your Website’s Position On Google & How to Rank Higher
There’s nothing worse than trying to searching for your company on Google (using keywords related to your business) and realizing that you don’t show up anywhere near the first page results. It may seem like things are hopeless, but search engines DO want to help the best websites and businesses rank up above the rest. […]
Creating A Successful Digital Marketing Strategy In 2020
Most businesses have some form of active digital marketing; we hear about blogs that link to social channels and backlink profiles from 2017 ALL THE TIME…but neither of those things are a “strategy.” In 2017, a survey conducted by Smart Insights found that nearly half of all businesses had no strategic plan for digital marketing […]
WordPress Website Design Practices To Follow In 2020
WordPress is one of the most popular CMS and website builders of all time. In fact, websites built with WordPress account for 26 percent of all sites on the web. Search engines also revealed that WordPress has 2,740,000 searches and counting every month! So, if you have a WordPress site or want to build a […]
