We’re all familiar with Google Analytics 4 in the digital marketing space (or at least you should be). Most of the time, whatever user interaction information and data you’re looking for is part of one of the different types of events: automatically collected events, enhanced measurement events, or recommended events. You can then track the […]
Creating a great website for your business involves many crucial components. Building a site that is simple, clear, concise, and still includes everything you need to attract potential customers isn’t easy. Web design comes with many moving parts (much more than just choosing fonts), and it can be hard to keep track of it all. […]
Building brand awareness is a key part of any successful marketing strategy. Whether you have a startup or an international corporation, you need strong branding to foster customer loyalty. Massive companies such as Nike, Apple, Amazon, Coca-Cola, McDonald’s, and many others, set themselves apart as some of the biggest brands in the entire world. Now, […]
Artificial intelligence is rapidly changing how many industries operate. This is especially true for the digital marketing industry. With a plethora of tools at your fingertips, AI has become difficult to ignore. In particular, OpenAI has been leading the charge with its AI creations, including DALL-E, Whisper, OpenAI API, and, of course, the chatbot that […]
How well have you established your brand identity? What are your business’s core values? How do you define your brand personality? How detailed is your brand strategy? If you don’t have good answers to those questions, you haven’t done enough to establish your brand. You may have a mission statement and some fonts picked out […]
For a while now, people have been afraid of the development and usage of artificial intelligence, thinking that it will one day make us obsolete. As we all know, the advancement of AI has made massive leaps in recent years, particularly in the digital marketing industry, with huge platforms providing AI-generated content, such as ChatGPT […]
Content creation is a great way for large and small businesses alike to share great content with their target audience. But it’s not the only way to put forth quality content! Social media marketing is a key strategy for content curation. You may already utilize a content curation strategy, but are you doing it effectively? […]
As technology advances, it’s increasingly clear that artificial intelligence will continue playing a significant role in content creation. Many content creators already utilize AI to assist them in their tasks, including copywriting and brainstorming. Almost anything can be streamlined thanks to tools such as OpenAI’s ChatGPT. AI writing tools (such as ChatGPT, Copy.AI, Jasper, Rytr, […]
Customer data is crucial to many digital marketing strategies – but the collection and use of data needs to be done with care. It’s important to have a thorough understanding of data privacy and ethics when you’re collecting all this sensitive information. Ethical data management helps you establish a good reputation in the digital age […]
Whether you’re a small business or a larger company, there just never seems to be enough time in the day. That doesn’t mean you should let your business’s marketing strategies fall by the wayside. Look to automation platforms instead. Marketing automation platforms have become one of the most important tools for digital marketers, especially with […]
