Before you launch a podcast, you should know that it takes time to cultivate a crowd who’ll listen to you. Beyond that, you’ll have to formulate great content, interview the right people, use the proper equipment and much (much) more. Then, you’ll need to publish and move on to marketing and promotion. It’s certainly no […]
A well-placed photo captures all the attention of the audience in a single moment, typically more often than the text or typeface in your graphic design work. Many designers overlook how important high-quality photos are for crafting the perfect design. If you’ve worked with stock photos long enough, they all begin to look the same, […]
Starting a new job can be scary. You might be asking yourself, “Who are these people? What do they want from me? How are you in my brain right now?” Just know that at iSynergy, we want to make the onboarding process as stress-free as possible and tell you exactly what we expect from you […]
Businesses that have been in the game for a while know how important branding is for their marketing strategies. After all, where would Nike, Coca-Cola or Apple be without their branding? Well-known companies invest in building a presence that spans all channels and attracts people to a personality that’s immediately accessible. Because, when people start […]
When it comes to your business, you’re the one who knows best about its values, history and mission. BUT, portraying that information is difficult sometimes, and the about us page on your website is more than simply talking about your company. For your site visitors, this page shows them every reason why they should or should […]
It doesn’t matter if you’re starting a new business, or if your brand is well-established, using the right marketing strategy will give you an edge over your competition and catapult your brand recognition into the digital age.
In March 2018, the General Data Protection Regulation was enacted, forever changing how websites interacted and tracked a visitor’s data through a cookie. These digital cookies had always made it possible for any website to collect information about its visitors and use that information to create more marketing opportunities. However, you can’t visit a website […]
Content marketing brings in traffic and engagement across many channels. When done correctly, blogging and social media posts really drive visibility for your business. Plus, it costs you nothing to create content for your business.
To launch a website with HubSpot CMS or WordPress, that is the question! Both of these CMS platforms offer an easy way to build your site with a content-first strategy, but should you use either of these to build your website? We’ll share our review of HubSpot and WordPress, as well as what features each […]
Search engine optimization is a large umbrella term that relates to dozens of different factors that affect your site’s organic visibility on search engines. These factors are typically categorized into two groups: on-page SEO and off-page SEO factors. For small businesses, these factors can be important first steps that lay the groundwork for any additional […]
