To launch a website with HubSpot CMS or WordPress, that is the question! Both of these CMS platforms offer an easy way to build your site with a content-first strategy, but should you use either of these to build your website? We’ll share our review of HubSpot and WordPress, as well as what features each […]
Search engine optimization is a large umbrella term that relates to dozens of different factors that affect your site’s organic visibility on search engines. These factors are typically categorized into two groups: on-page SEO and off-page SEO factors. For small businesses, these factors can be important first steps that lay the groundwork for any additional […]
Social media sites can make it easy to forget just how much content is on your social media accounts. When you’re planning out what to post and on which channel to post, it can be a difficult and complicated process if you don’t have it in a clear view. As a social media marketer, it’s […]
In many ways, Search Engine Optimization is like a game. Google, Bing and other search engines award points to those who perform the best. In the case of Those points add up, and the ultimate prize is a better search engine ranking, which translates to a higher position on the search engine results page (SERP).
Great content, terrible navigation. It’s a common problem that users see every day. Whether they’re trying to go back to a previous page they were on or trying to view all products in the same category, breadcrumbs help solve a lot of these issues.
When it comes to building your brand’s online reputation, it’s hard to overstate the importance of online reviews. Still, many business owners, managers and marketers continue to ignore this simple aspect of an effective digital marketing strategy.
If you have a WordPress site, you have probably heard your developer or web administrator speak in trepidation about a “WordPress security alert.” Since it’s reported that thousands of WordPress sites are vulnerable to hacking, the open-source content management system often uses security updates to protect its customers from hackers and vulnerabilities.
Every type of business has some kind of ecommerce today. Whether you’re serving products to consumers or other businesses, the models used to bring these products have changed.
Today, having a high-quality, responsive website is only half the battle when it comes to getting website traffic. We’re living in an increasingly mobile age and that means businesses need to invest in a mobile-friendly web design
Taking a look at 2021, it’s important to stay on top of the latest trends that will be dominating the world. Staying up to date and refreshing your brand or company are crucial ways to maintain relevancy and connect with your target demographic.
