The digital marketing industry has grown and evolved over the past decade. And, with new forms of technology comes new ways for advertisers to target individual users and create a highly specific, intent-based marketing strategies for their business.
Today, there are numerous places that people live online that aren’t just Facebook. From LinkedIn to Snapchat to TikTok, there are numerous social media platforms where people spend their time.
Alt text is one of the most important lessons in SEO. With the right alt text, you signal to search engines what your content is about and add your page to image search results. It’s also what visitors see when viewing your anchor text, such as when an image doesn’t load. In this guide, we’ll […]
Planning your next move in digital marketing (or any online business really) requires that you look at the KPIs and see what’s working. Mastering Google Analytics is one piece of the puzzle, but you also want to install Google Search Console, formerly known as Google Webmasters Tools. Both of these are free and provide you […]
When it comes to the best website user experience (UX), many businesses put their trust SOLELY in a web developer to create the customer journey. But, why?
For years, Google had slowly incorporated a host of ways that enhanced the user experience of its search results page. Rich answers, rich snippets and information panels are the biggest additions they originally made that were designed to give fast, direct answers to user’s questions.
There are a few big differences between B2C and B2B advertising strategies. For one, B2B sales cycles tend to be much longer than an average B2C purchase, and companies invested in B2B strategies tend to spend more to acquire a client because accounts often have six figures or more attached.
Global eCommerce has taken over, rising from $1.3 trillion in 2014 to nearly $4 trillion and counting. For those who follow website builders and eCommerce, you’ve probably noticed a battle between Shopify and Amazon as online storefronts. Amazon often wins because of its traffic, which is upwards of 150 million visits per month.
If your company has a blog, you are already ahead of many other businesses out there.
In the (not-so-distant) past, decent web design and development was hard to come by. To achieve a professional look, many businesses went in search of a development team for hire (with creative and technical experts) who could build a website over the course of several weeks, if not months. However, with the evolution of easy-to-use […]
