Video Marketing: Explained

It happened sooner than even the biggest techies expected – but the future of marketing, specifically with video, is here… and it’s here to stay. Google is backing it, and social media jumped on the bandwagon years ago (in 2015, Facebook boasted an increase of 4 BILLION daily video views within just 7 months of making video a priority).

Top 5 Elements of a Superior Website

Web design is definitely not what it used to be. I mean, remember this? Yikes! In today’s world, you’re competing with a sea of possibilities for web presence. Add to that the fact that user attention spans are shorter than ever before. The result? It’s super important to grab attention within the first couple of […]

How to Optimize Your Google My Business Listing

Imagine that you’re an auto dealership, and you’re looking for a way to stay ahead of the curve (which isn’t easy, because auto is a highly competitive industry). Would you believe that there is a FREE tool hiding in plain sight (on the internet, of course) that can launch you well past that curve and, […]

Beginners Guide to Google My Business

There’s no escaping Google – especially in the business world. Whether you need a search listing or want to appear on Maps, you as a business owner NEED to understand how Google My Business (GMB) operates. For what seems like ages, SEO professionals and small business owners alike have been all over the map, trying […]

Native Advertising: Explained

Native advertising isn’t new; however, you certainly aren’t alone if you’re in the dark about its benefits. It is the hottest strategy in digital marketing, and we guarantee that most of your competitors don’t know about it. Beat them to the the punch! What is Native Advertising? To begin to understand what it is, let’s […]

Four Companies with Omnichannel Experiences that Will Make You Jealous

Imagine you’re on your phone sitting patiently in a waiting room, scrolling through your favorite retail site. You find a couple of things you like and put those items in the online shopping cart.  But, of course, your name gets called before you can hit the purchase button, and you shutdown your phone… items still […]

Omnichannel Marketing: Explained

OMNI-CHANNEL MARKETING – Every time I read this term, I can’t help but hear a narrator’s deep, booming voice echo in the back of my mind (for fun, let’s picture James Earl Jones or Morgan Freeman). Now say it together: “Omni-channel Marketing…”  I mean, it (literally) sounds great, but what the heck is it?

Using Google Street View to Attract More Customers

Looking for an innovative way to increase traffic to your business and boost revenue?  Of course – what business doesn’t want an increase in traffic and revenue? Now, if only you could find a way to allow customers to explore your business online (from every perspective),  too… hmmmmm. Well folks, today is your lucky day.

Mobile Marketing: Explained

If you are in advertising and don’t know the answers to these questions, you are already 15 steps behind. Mobile marketing isn’t the future, it’s the NOW, and as such, marketing strategy needs to have mobile marketing as its top priority.  More users than ever before are spending insane amounts of time engaged with mobile […]

Getting the Most out of Google Street View for Your Business

“We’ve been growing even more since we’ve had Google Street View. Any future location we open is going to have this feature. I think it’s invaluable and it’s going to be necessary” – Rudy Poe, managing partner, Just Food For Dogs Just Food For Dogs (JFFD) is a company located in Newport Beach, California, that […]