A little secret that you may not know about Google’s search engine is that the company updates it regularly. This is what we in the marketing world refer to as a Google Core Update. Google Core Updates happen “all the time” according to the search engine giant, but the real major ones that can be […]
Programmatic is a targeting strategy (just as traditional is a strategy that may also be used). Programmatic is the automated buying and selling of online advertisements in real-time to your targeted audience, getting your brand in front of the right people, at the right time, in the right place, for the right cost. Programmatic advertising […]
There’s nothing worse than trying to searching for your company on Google (using keywords related to your business) and realizing that you don’t show up anywhere near the first page results. It may seem like things are hopeless, but search engines DO want to help the best websites and businesses rank up above the rest. […]
Businesses are often designed with an intense strategy behind their models. Hours of research, development and planning go into it – most times before the business even goes to market!
Most businesses have some form of active digital marketing; we hear about blogs that link to social channels and backlink profiles from 2017 ALL THE TIME…but neither of those things are a “strategy.” In 2017, a survey conducted by Smart Insights found that nearly half of all businesses had no strategic plan for digital marketing […]
WordPress is one of the most popular CMS and website builders of all time. In fact, websites built with WordPress account for 26 percent of all sites on the web. Search engines also revealed that WordPress has 2,740,000 searches and counting every month! So, if you have a WordPress site or want to build a […]
Facebook advertising is still one of the best ways that brands connect with over 3 billion users on the network. However, the algorithm, targeting, and types of ads constantly change, which makes it difficult for some advertisers to see successful results from Facebook ads.
When putting together a digital marketing strategy, web design should be one of the first things you consider. How will your navigation, messaging, forms and other elements stand out to potential customers? It’s all about the details when it comes to enticing a user to engage with your site.
Your domain rating (known also as domain authority) is a huge factor in where you rank in search engine results. With a higher domain rating, your website has the ability to shoot up in search engine results pages (SERPs) and may even hit in the coveted results on the first page. There are other SEO […]
If you’re ready to call in the professionals for your search engine optimization, here are the top things to look for when hiring an SEO agency. In 2018, just forty-four percent of companies invested money into SEO for their business. That’s an insanely low number – SEO is one of the most important pieces of marketing that […]
