We grew from a tech firm. We are a focused, badass, digital SEO machine.
The proof is in the pudding. Most of our clients find us through a Google search. In our industry, we rank in the top positions on the first page for the most competitive search terms.
Complete Digital Agency
Marketing experts all agree that Google provides higher ROI than any other digital advertising platform, followed closely by Facebook. We’ve known this for a while. Achieving success in the digital age means seeing the value in a synergistic approach – organic traffic combined with the power of paid advertising.
We align our goals with your goals. We deliver on the things that matter most to you. Whether that’s staying competitive or gaining new business, we will get you the rankings, visibility, traffic, and conversions you need to succeed, while making the most of your budget. We utilize multiple platforms, including Facebook and Google, to get you in front of your audience at the right moment in the sales funnel. We’re utilizing a sniper rifle – our competition is using a water ballon. Who’s your money on to hit the target 89 yards away?
Google’s customer acquisition channels.
Always on the forefront of technology, our targeting capabilities are unrivaled in the Rust Belt. To execute your campaigns, we only use the best-of-the-best in niche advertising platforms – in order to get you the best results.
Digitally, your brand needs to provide visibility and credibility when a potential customer is ready to make a purchasing decision. Organic search rankings deliver the highest converting leads – 14.6% close, while outbound have 1.7% – Search Engine Journal.
Visibility, Traffic & Conversions
The first step in establishing a digital presence is visibility through organic or paid search (PPC). When creating content, we have to consider two influential audiences, the “Google bots” and humans. We appease each by developing an extraordinary user experience and creating relevant content in tandem. That’s how we give the search engines exactly what they want.
Google is our focus since the bulk of all online traffic is generated by Google search (over 70% globally). Our analytical-driven developers are experts at optimizing your website for search visibility.
Your site architecture is the foundation of your digital property. Search engines
send “crawlers” to probe your site in order to index it properly.
Awaiting these robotic speed-readers is a jackpot of information that can now be displayed
from the expansive Google library. Site architecture is a blueprint of user experience — the journey from clicks to
how each page flows, and from call-to-action to achieving the desired outcome.
Bots are important, but so are humans. There are numerous factors that play into a seamless user experience — from site load time to visual elements — that when combined, produce results greater than the sum of the individual elements. Google is the supreme authority and adjudicator of search credibility, giving everyone a “scorecard” based on various digital criteria.
The Right Approach
All of our campaigns — PPC (Pay-per-click) included — only launch after thorough research and strategic planning. If adequate return on investment is plausible, we move forward. PPC and SEO work hand-in-hand when part of a balanced digital strategy.
Clients with high-value keywords for products that are highly converting a competitive market are particularly good candidates for PPC. It’s also a great way to drive quick, short-term results for your business.
We live by the mantra “Permanent Beta” so that we are constantly monitoring and optimizing based on the digital landscape. Our consistent attention to the market allows us to seize new opportunities for clients as they arise, thus, seizing long-term success for you.
Editorial | Media | PR
As a PR firm we recognize the value of relationships. Every client we bring on board
begins first with a relationship, and so it only makes sense that our media
initiatives follow suit. We help transform your brand into a “digital thought leader” in your industry
— a distinguished title held only for our awesome clients.
We have a collection of powerful digital marketing tools in our arsenal. Analytics and
creativity unite — delivering you the best advertising results.
Standing Out From The Masses
Every advertisement is created in-line with campaign goals, and in harmony with your brand identity. Designed to cut through the noise in the digital ad space, our targeting and retargeting ads stand out in the sea of pop-up banners.
Digital strategies aren’t one-size-fits-all. We do the research to determine what channels, tactics, and opportunities will help you become an industry leaders.