Tag Archive for: brand strategy

An example of user-generated content as an Instagram post.

Can User-Generated Content Help Build Your Brand?

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User-generated content (UGC) is one of the most influential types of content to come out of the rise of social media. Open up any social media platform, and it won’t take long for you to find examples of user-generated content in your feed. Whether it’s made by big influencers or regular people like you and me, UGC has become a huge part of social media marketing (that’s right, social media marketing is more than having a catchy hashtag).

But does that mean UGC is the right move for your business? While no one can deny UGC’s impact, that doesn’t mean it’s the best course of action for every business to build brand awareness. First, you need to understand the different forms of UGC you may find on social media.

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Leading from Home? Audit These Parts of Your Business

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Psychographics

What Is Psychographic Segmentation And How Can It Help Your Business?

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Here at iSynergy, we’re a full-service digital marketing agency. We do SEO, creative design, ad placements, website design and hosting, among other things. In this blog, we’ll discuss a variety of industry essentials related to formulating an effective message to serve to your target audience. Read more

iSynergy Combines Data-Driven Strategy and Creativity to Deliver Winning Solutions to Clients

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iSynergy Combines Data-Driven Strategy and Creativity to Deliver Winning Solutions to Clients

Our unique approach has established us as the most dynamic digital marketing and SEO agency in eastern Ohio. More importantly, it gives our clients a huge edge over their competition. 

It starts with placing tremendous value on creativity internally, within our own company – and then pairing it with a data-driven strategy. This combination produces winning results that our clients can’t help but love.

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8 Reasons Your Ohio Business Needs Professional Internet Marketing Services

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Ohio has a thriving and diverse business community.

The state is a hub for industries like scientific and tech services, retail, healthcare, and construction. These industries and more make up the unique tapestry that is Ohio small business.

But in recent years, that tapestry has changed for businesses in Ohio and all over the world. The way businesses were marketed 5 years ago, simply does not apply today. Read more

10 Stats That Will Make You Rethink Digital PR

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U.S. digital marketing spend is projected to reach nearly $120 billion by 2021. A large proportion of that, we believe, will end up being spent on the growing sector of digital PR.

More and more consumers are blocking out targeted advertising, and for many companies this means thinking about new ways of communication. Digital PR is a fast-growing part of online marketing, and it’s something your company needs to consider for its online success. Read more

What Can a Digital Advertising Agency Do for You?

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Welcome to the future! In today’s world, we connect with people, shop, learn, create, and absorb everything digitally. So, naturally, advertising has gravitated toward the digital world in an effort to keep pace with changing times.

But where does the average business even begin? If your head is spinning at the thought of keyword strategy and link consistency, don’t lose hope. The answer is simple: with a digital advertising agency, of course! Read more

Top 5 Elements of a Superior Website

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Web design is definitely not what it used to be. I mean, remember this?

Yikes!

In today’s world, you’re competing with a sea of possibilities for web presence. Add to that the fact that user attention spans are shorter than ever before. The result? It’s super important to grab attention within the first couple of seconds, and in order to do that, there are several elements you should always keep in mind prior to design. Read more