Tag Archive for: business reputation

An image of a thick book with the words “Data Privacy and Ethics” on the cover.

The Importance of Data Privacy and Ethics in Digital Marketing

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Customer data is crucial to many digital marketing strategies – but the collection and use of data needs to be done with care. It’s important to have a thorough understanding of data privacy and ethics when you’re collecting all this sensitive information.

Ethical data management helps you establish a good reputation in the digital age by protecting your customers’ sensitive data, but how do you develop ethical practices and appropriate safeguards?

If you’re worried about the ethical considerations of data collection or how to protect your data sets, look no further. Learn more about major ethical issues and best practices to follow when using data collection as a part of your marketing strategy.

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Leading from Home? Audit These Parts of Your Business

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3 Pillars of SEO Success

3 Pillars of SEO Success

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The three pillars of SEO Success are local, on-page, and off-page. Read more

iSynergy – Looking Back Over the Past 10 Years

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It’s been a long, winding road since 2008, when iSynergy began as an IT company. We’ve had some good years – we’ve had some GREAT years – and we’ve had some hard times. But, I’m a firm believer that we learn what we’re made of (AND what we’re CAPABLE of) during those hard times. Read more

10 Stats That Will Make You Rethink Digital PR

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U.S. digital marketing spend is projected to reach nearly $120 billion by 2021. A large proportion of that, we believe, will end up being spent on the growing sector of digital PR.

More and more consumers are blocking out targeted advertising, and for many companies this means thinking about new ways of communication. Digital PR is a fast-growing part of online marketing, and it’s something your company needs to consider for its online success. Read more

Hacked Website Myths, Misconceptions & Recovery

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Having your website hacked is something that the majority of small to medium-sized businesses never really think much about until it happens. Then, at that point, it is completely overwhelming, because there is no plan in place for addressing this type of situation – which is compounded by the effect that a hacked website can have on your business, reputation, and customer trust. Read more