Programmatic is a targeting strategy (just as traditional is a strategy that may also be used). Programmatic is the automated buying and selling of online advertisements in real-time to your targeted audience, getting your brand in front of the right people, at the right time, in the right place, for the right cost. Programmatic advertising is usually more affordable than traditional methods, and most importantly, targets a hyper-SPECIFIC audience.
In this blog, we will cover three things:
1. The Details of Programmatic Advertising
2. Delivery Methods
3. Audience and Targeting