Planning your next move in digital marketing (or any online business really) requires that you look at the KPIs and see what’s working. Mastering Google Analytics is one piece of the puzzle, but you also want to install Google Search Console, formerly known as Google Webmasters Tools. Both of these are free and provide you with tons of valuable data and reports on your website’s performance – including traffic, bounce rates, indexed pages, and so forth. Read more
Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants.
Originally the technology was not as streamlined or effective, but in today’s world, phones and smart home speakers are used to search for all kinds of information. (There were over 3 billion voice assistants in use as of 2019.)
As a result of this shift, older keyword strategies and short phrases simply cannot compare to the effect of long-tail keywords and the question-and-answer content needed for today’s SEO strategy. People are using voice search more than ever before, and thanks to AI technology, voice recognition and search accuracy are improving daily.
Do you remember when Google’s search results were just a list of blue links with plain text descriptions? Looking back, it must have been much harder to find what we were looking for. We had to actually use our brains to read through the results and pick out the one that best answered our question, then click on it to find our answer. Read more
“We’ve been growing even more since we’ve had Google Street View. Any future location we open is going to have this feature. I think it’s invaluable and it’s going to be necessary”
– Rudy Poe, managing partner, Just Food For Dogs
Just Food For Dogs (JFFD) is a company located in Newport Beach, California, that produces healthy, whole foods for dogs in a human-grade dog food kitchen. Read more
Having your website hacked is something that the majority of small to medium-sized businesses never really think much about until it happens. Then, at that point, it is completely overwhelming, because there is no plan in place for addressing this type of situation – which is compounded by the effect that a hacked website can have on your business, reputation, and customer trust. Read more