Your business needs a high-converting page somewhere on your site – for sure. But, once you get the content and CTAs and all the great design implemented on your page, how do you know whether or not it’s converting as highly as it could be?
Testing and improving your campaign components helps you understand the highs and lows in site traffic, as well as conversion rates. And, if you’re not looking at your top landing pages every month (or AT LEAST every quarter), you’re likely losing lead opportunities. Read more