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3 Pillars of SEO Success

3 Pillars of SEO Success

The three pillars of SEO Success are local, on-page, and off-page. Read more

Why Website Speed Is So Important.

Why Website Speed Is So Important – The Ultimate Guide

Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy.

Without a fast website, visitors tend to bounce off almost immediately, and Google is even penalizing sites that can’t load within 3 seconds. To that end, your site speed has a major effect on your SEO rankings for mobile and desktop. This is partially due to Google’s “mobile-first” policy, but it’s also about user experience and conversion rate optimization.

Slow websites get fewer conversions, experience higher bounce rates and do not have the same pages visited as faster-loading websites do. Studies show that people expect your site to load in 2 seconds. If your site partially loads or does not load at all during that time, you probably have already suffered some setbacks with your ranking.

However, there are ways to change your SEO fate and get back on the path towards digital domination. Read more

iSynergy Domain Rating

Understanding Your Site’s Domain Rating For SEO

Your domain rating (known also as domain authority) is a huge factor in where you rank in search engine results. With a higher domain rating, your website has the ability to shoot up in search engine results pages (SERPs) and may even hit in the coveted results on the first page.

There are other SEO factors besides a domain’s authority that matter, but since a domain rating includes so many signals for search engine crawlers, it’s definitely one of the most important to get right.

So, what do you need to do in order to achieve a higher domain rating? Let’s take a look at some easy ways to raise your website’s rating for SEO.

Read more

iSynergy SEO Expert

Calling in the Professionals: Things to Look for in an SEO Agency

If you’re ready to call in the professionals for your search engine optimization, here are the top things to look for when hiring an SEO agency.

In 2018, just forty-four percent of companies invested money into SEO for their business. That’s an insanely low number – SEO is one of the most important pieces of marketing that you can do to help improve your business.

The term “SEO” can be an ominous phrase to those who aren’t as versed in digital marketing as those within an agency. While there are many moving bits and pieces to SEO, it can be best boiled down to this – it’s where your website is placed (organically) when someone searches a term that is relevant to your site.

Are you showing up on the first page of search results? Are you not there at all?

SEO matters because it helps your audience discover your business when they’re actively looking. Not only is SEO deeply impactful for your site’s organic search visibility, you can also attribute a true ROI to it.

But, how do you find an agency that fully understands SEO? Here’s our guide on what to look for when hiring an SEO agency. Read more

SEO Fundamentals: 9 Basic Steps to Better Search Engine Optimization

 

With the average small business now spending $75,000 a year on their digital marketing campaigns, it’s important to find ways to optimize those dollars. Knowing a few SEO fundamentals is a great way to save money and make an impact on search engines. The great thing about search engine optimization is that it’s the lowest amount of money you’ll be spending to promote your business. Read more

How to Migrate a Website from HTTP to HTTPS

Before we start, let’s give a disclaimer: If you’re not already somewhat familiar with migrations, this probably isn’t the blog for you. Properly migrating from HTTP to HTTPS can be tricky even for an experienced developer – it requires time (probably more than you assume) and patience.

So, for the small business owner or online entrepreneur reading this Read more