Tag Archive for: search engines

A graph showing sharp fluctuations in data over time.

Google Algorithm Updates: How to Make Your SEO Strategy Survive (and Thrive)

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Google is constantly updating and improving the way its search engine indexes data and delivers information to users. Ten Google algorithm updates rolled out in 2022, with four core updates in 2023. 2024 promises to be another big year for algorithm updates.

After a major update, many websites may experience immediate fluctuations in their keyword rankings and organic traffic. Understanding how Google algorithm updates work can minimize any potential negative effects after an algorithm change rolls out.

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Data bars showing the rise and fall of important SEO KPIs.

8 Important SEO KPIs That Deserve Your Attention

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If you’re looking for digital marketing success, you’re likely aware of how important search engine optimization (SEO) is. It’s equally important to monitor your SEO performance and determine the success of your marketing efforts. You should monitor a few key performance indicators (KPIs) to determine your SEO strategy’s strengths and weaknesses.

SEO KPIs can give you a clear picture of the number of visitors directed to your website thanks to your placement on the search engine results pages (SERPs) and what keywords you ranking highly in. They can also show you the number of conversions produced by your SEO strategy and the number of pages that are providing a positive (or negative) user experience by monitoring user engagement and page speed. Without monitoring these metrics, you leave yourself open to weak points in your SEO that could be hurting your performance.

To truly get the most return on investment (ROI) from your digital marketing, you need to keep track of your SEO success rates. Here are eight of the most important SEO KPIs, plus a list of SEO tools that can help you collect and measure the metrics.

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Amazon ecommerce homepage.

Understanding the SEO of Amazon: Best Practices for Optimizing Your Amazon Products

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Most people hear SEO and immediately think of Google — but that’s not the only place where search engine optimization matters. If it has a search bar, it has a search engine algorithm – this means you should be learning how to optimize for YouTube, Pinterest, and, yes, Amazon.

You want your Amazon ecommerce store to thrive, so you need to learn how the SEO of Amazon works. A high Amazon ranking means more customers see your product, which means more customers buy your product, which means higher revenues – and we don’t have to explain why that’s good. We’ll stop stalling and tell you how to rank high on Amazon’s search results page.

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How Blogging Greatly Increases Your Rank On Google 

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If your company has a blog, you are already ahead of many other businesses out there.  Read more

3 Pillars of SEO Success

3 Pillars of SEO Success

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The three pillars of SEO Success are local, on-page, and off-page. Read more

Why Website Speed Is So Important.

Why Website Speed Is So Important – The Ultimate Guide

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Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy.

Without a fast website, visitors tend to bounce off almost immediately, and Google is even penalizing sites that can’t load within 3 seconds. To that end, your site speed has a major effect on your SEO rankings for mobile and desktop. This is partially due to Google’s “mobile-first” policy, but it’s also about user experience and conversion rate optimization.

Slow websites get fewer conversions, experience higher bounce rates and do not have the same pages visited as faster-loading websites do. Studies show that people expect your site to load in 2 seconds. If your site partially loads or does not load at all during that time, you probably have already suffered some setbacks with your ranking.

However, there are ways to change your SEO fate and get back on the path towards digital domination. Read more

iSynergy Domain Rating

Understanding Your Site’s Domain Rating For SEO

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Your domain rating (known also as domain authority) is a huge factor in where you rank in search engine results. With a higher domain rating, your website has the ability to shoot up in search engine results pages (SERPs) and may even hit in the coveted results on the first page.

There are other SEO factors besides a domain’s authority that matter, but since a domain rating includes so many signals for search engine crawlers, it’s definitely one of the most important to get right.

So, what do you need to do in order to achieve a higher domain rating? Let’s take a look at some easy ways to raise your website’s rating for SEO.

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iSynergy SEO Expert

Calling in the Professionals: Things to Look for in an SEO Agency

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If you’re ready to call in the professionals for your search engine optimization, here are the top things to look for when hiring an SEO agency.

In 2018, just forty-four percent of companies invested money into SEO for their business. That’s an insanely low number – SEO is one of the most important pieces of marketing that you can do to help improve your business.

The term “SEO” can be an ominous phrase to those who aren’t as versed in digital marketing as those within an agency. While there are many moving bits and pieces to SEO, it can be best boiled down to this – it’s where your website is placed (organically) when someone searches a term that is relevant to your site.

Are you showing up on the first page of search results? Are you not there at all?

SEO matters because it helps your audience discover your business when they’re actively looking. Not only is SEO deeply impactful for your site’s organic search visibility, you can also attribute a true ROI to it.

But, how do you find an agency that fully understands SEO? Here’s our guide on what to look for when hiring an SEO agency. Read more

SEO Fundamentals: 9 Basic Steps to Better Search Engine Optimization

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With the average small business now spending $75,000 a year on their digital marketing campaigns, it’s important to find ways to optimize those dollars. Knowing a few SEO fundamentals is a great way to save money and make an impact on search engines. The great thing about search engine optimization is that it’s the lowest amount of money you’ll be spending to promote your business. Read more

How to Migrate a Website from HTTP to HTTPS

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Before we start, let’s give a disclaimer: If you’re not already somewhat familiar with migrations, this probably isn’t the blog for you. Properly migrating from HTTP to HTTPS can be tricky even for an experienced developer – it requires time (probably more than you assume) and patience.

So, for the small business owner or online entrepreneur reading this Read more