Imagine that you’re a business owner in a highly competitive industry and you’re looking for a way to stand out. Maybe you don’t have to imagine it. Maybe you are that business owner. Would you believe there is a FREE tool hiding in plain sight (on the internet, of course) that can help you rise above the crowd and make you the leader of the pack? It’s a little thing called Google My Business (GMB).
While it’s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it’s important that you’re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you’re targeting an audience that’s likelier to convert! Read more
For years, Google had slowly incorporated a host of ways that enhanced the user experience of its search results page. Rich answers, rich snippets and information panels are the biggest additions they originally made that were designed to give fast, direct answers to user’s questions. Read more
If your company has a blog, you are already ahead of many other businesses out there. Read more
Everyone talks about the importance of SEO, and they focus on keyword research, page title, content marketing, and even metadata. But, if you want to TRULY get ahead and rank high in search results, on-page and technical tactics for SEO are the way to do it. Read more
The three pillars of SEO Success are local, on-page, and off-page. Read more
Local SEO has become the key to customers finding nearby businesses, because, without a listing in Google, your business may not get the same traffic as your competitors who have optimized for local SEO. While many think that it’s as simple as adding your business to Google Maps, unfortunately, it’s a bit more technical than that. Read more
Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy.
Without a fast website, visitors tend to bounce off almost immediately, and Google is even penalizing sites that can’t load within 3 seconds. To that end, your site speed has a major effect on your SEO rankings for mobile and desktop. This is partially due to Google’s “mobile-first” policy, but it’s also about user experience and conversion rate optimization.
Slow websites get fewer conversions, experience higher bounce rates and do not have the same pages visited as faster-loading websites do. Studies show that people expect your site to load in 2 seconds. If your site partially loads or does not load at all during that time, you probably have already suffered some setbacks with your ranking.
However, there are ways to change your SEO fate and get back on the path towards digital domination. Read more
Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants.
Originally the technology was not as streamlined or effective, but in today’s world, phones and smart home speakers are used to search for all kinds of information. (There were over 3 billion voice assistants in use as of 2019.)
As a result of this shift, older keyword strategies and short phrases simply cannot compare to the effect of long-tail keywords and the question-and-answer content needed for today’s SEO strategy. People are using voice search more than ever before, and thanks to AI technology, voice recognition and search accuracy are improving daily.
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A little secret that you may not know about Google’s search engine is that the company updates it regularly. This is what we in the marketing world refer to as a Google Core Update.
Google Core Updates happen “all the time” according to the search engine giant, but the real major ones that can be devastating to your SEO strategy happen about once every year. Read more