Tag Archive for: SEO

A graph showing sharp fluctuations in data over time.

Google Algorithm Updates: How to Make Your SEO Strategy Survive (and Thrive)

Google is constantly updating and improving the way its search engine indexes data and delivers information to users. Ten Google algorithm updates rolled out in 2022, with four core updates in 2023. 2024 promises to be another big year for algorithm updates.

After a major update, many websites may experience immediate fluctuations in their keyword rankings and organic traffic. Understanding how Google algorithm updates work can minimize any potential negative effects after an algorithm change rolls out.

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Data bars showing the rise and fall of important SEO KPIs.

8 Important SEO KPIs That Deserve Your Attention

If you’re looking for digital marketing success, you’re likely aware of how important search engine optimization (SEO) is. It’s equally important to monitor your SEO performance and determine the success of your marketing efforts. You should monitor a few key performance indicators (KPIs) to determine your SEO strategy’s strengths and weaknesses.

SEO KPIs can give you a clear picture of the number of visitors directed to your website thanks to your placement on the search engine results pages (SERPs) and what keywords you ranking highly in. They can also show you the number of conversions produced by your SEO strategy and the number of pages that are providing a positive (or negative) user experience by monitoring user engagement and page speed. Without monitoring these metrics, you leave yourself open to weak points in your SEO that could be hurting your performance.

To truly get the most return on investment (ROI) from your digital marketing, you need to keep track of your SEO success rates. Here are eight of the most important SEO KPIs, plus a list of SEO tools that can help you collect and measure the metrics.

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Amazon ecommerce homepage.

Understanding the SEO of Amazon: Best Practices for Optimizing Your Amazon Products

Most people hear SEO and immediately think of Google — but that’s not the only place where search engine optimization matters. If it has a search bar, it has a search engine algorithm – this means you should be learning how to optimize for YouTube, Pinterest, and, yes, Amazon.

You want your Amazon ecommerce store to thrive, so you need to learn how the SEO of Amazon works. A high Amazon ranking means more customers see your product, which means more customers buy your product, which means higher revenues – and we don’t have to explain why that’s good. We’ll stop stalling and tell you how to rank high on Amazon’s search results page.

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A screenshot of popular videos optimized for the YouTube algorithm.

7 Hacks to Unlock the Power of the YouTube Algorithm

Did you know that YouTube is the second biggest search engine after Google?

If you aren’t using it to promote your business – you really need to be. But you can’t just upload videos to your YouTube channel and expect instant success. You need to make sure that you’re optimizing specifically for YouTube.

Not sure what that means or how to start? Then you’ve come to the right place. Learn how the YouTube algorithm works — and how to get the most out of it.

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How to Optimize Your Google My Business Listing

Imagine that you’re a business owner in a highly competitive industry and you’re looking for a way to stand out. Maybe you don’t have to imagine it. Maybe you are that business owner. Would you believe there is a FREE tool hiding in plain sight (on the internet, of course) that can help you rise above the crowd and make you the leader of the pack? It’s a little thing called Google My Business (GMB).

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What Are Long-Tail Keywords & How to Find Them

What Are Long-Tail Keywords & How to Find Them

While it’s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it’s important that you’re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you’re targeting an audience that’s likelier to convert! Read more

How To Optimize & Get Featured Snippets On Google

For years, Google had slowly incorporated a host of ways that enhanced the user experience of its search results page. Rich answers, rich snippets and information panels are the biggest additions they originally made that were designed to give fast, direct answers to user’s questions. Read more

How Blogging Greatly Increases Your Rank On Google 

If your company has a blog, you are already ahead of many other businesses out there.  Read more

The Definitive On-Page & Technical SEO Checklist

Everyone talks about the importance of SEO, and they focus on keyword research, page title, content marketing, and even metadata. But, if you want to TRULY get ahead and rank high in search results, on-page and technical tactics for SEO are the way to do it. Read more

3 Pillars of SEO Success

3 Pillars of SEO Success

The three pillars of SEO Success are local, on-page, and off-page. Read more