3 Pillars of SEO Success
The three pillars of SEO Success are local, on-page, and off-page. Read more
Tag Archive for: SEO
The Ultimate Local SEO Checklist For Your Business
Local SEO has become the key to customers finding nearby businesses, because, without a listing in Google, your business may not get the same traffic as your competitors who have optimized for local SEO. While many think that it’s as simple as adding your business to Google Maps, unfortunately, it’s a bit more technical than that. Read more
Why Website Speed Is So Important – The Ultimate Guide
Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy.
Without a fast website, visitors tend to bounce off almost immediately, and Google is even penalizing sites that can’t load within 3 seconds. To that end, your site speed has a major effect on your SEO rankings for mobile and desktop. This is partially due to Google’s “mobile-first” policy, but it’s also about user experience and conversion rate optimization.
Slow websites get fewer conversions, experience higher bounce rates and do not have the same pages visited as faster-loading websites do. Studies show that people expect your site to load in 2 seconds. If your site partially loads or does not load at all during that time, you probably have already suffered some setbacks with your ranking.
However, there are ways to change your SEO fate and get back on the path towards digital domination. Read more
The Definitive Guide To Optimizing For Voice Search In 2020
Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants.
Originally the technology was not as streamlined or effective, but in today’s world, phones and smart home speakers are used to search for all kinds of information. (There were over 3 billion voice assistants in use as of 2019.)
As a result of this shift, older keyword strategies and short phrases simply cannot compare to the effect of long-tail keywords and the question-and-answer content needed for today’s SEO strategy. People are using voice search more than ever before, and thanks to AI technology, voice recognition and search accuracy are improving daily.
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What is a Google Core Update? Understanding How Google Updates Its Search Engine
A little secret that you may not know about Google’s search engine is that the company updates it regularly. This is what we in the marketing world refer to as a Google Core Update.
Google Core Updates happen “all the time” according to the search engine giant, but the real major ones that can be devastating to your SEO strategy happen about once every year. Read more
Understanding Your Website’s Position On Google & How to Rank Higher
There’s nothing worse than trying to searching for your company on Google (using keywords related to your business) and realizing that you don’t show up anywhere near the first page results.
It may seem like things are hopeless, but search engines DO want to help the best websites and businesses rank up above the rest.
So, if your site has awesome content and answers questions that people are asking, then let’s get your site on the first page! There are reasons why you aren’t at the top, and there are ways to improve your rank!
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Understanding Your Site’s Domain Rating For SEO
Your domain rating (known also as domain authority) is a huge factor in where you rank in search engine results. With a higher domain rating, your website has the ability to shoot up in search engine results pages (SERPs) and may even hit in the coveted results on the first page.
There are other SEO factors besides a domain’s authority that matter, but since a domain rating includes so many signals for search engine crawlers, it’s definitely one of the most important to get right.
So, what do you need to do in order to achieve a higher domain rating? Let’s take a look at some easy ways to raise your website’s rating for SEO.
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Calling in the Professionals: Things to Look for in an SEO Agency
If you’re ready to call in the professionals for your search engine optimization, here are the top things to look for when hiring an SEO agency.
In 2018, just forty-four percent of companies invested money into SEO for their business. That’s an insanely low number – SEO is one of the most important pieces of marketing that you can do to help improve your business.
The term “SEO” can be an ominous phrase to those who aren’t as versed in digital marketing as those within an agency. While there are many moving bits and pieces to SEO, it can be best boiled down to this – it’s where your website is placed (organically) when someone searches a term that is relevant to your site.
Are you showing up on the first page of search results? Are you not there at all?
SEO matters because it helps your audience discover your business when they’re actively looking. Not only is SEO deeply impactful for your site’s organic search visibility, you can also attribute a true ROI to it.
But, how do you find an agency that fully understands SEO? Here’s our guide on what to look for when hiring an SEO agency. Read more
iSynergy Combines Data-Driven Strategy and Creativity to Deliver Winning Solutions to Clients
iSynergy Combines Data-Driven Strategy and Creativity to Deliver Winning Solutions to Clients
Our unique approach has established us as the most dynamic digital marketing and SEO agency in eastern Ohio. More importantly, it gives our clients a huge edge over their competition.
It starts with placing tremendous value on creativity internally, within our own company – and then pairing it with a data-driven strategy. This combination produces winning results that our clients can’t help but love.
7 Times That You Should Hire an SEO Agency for Your Small Business
Many small business owners, when they first start out, learn how to do everything from bookkeeping to public relations, on their own. SEO is one of the hats that entrepreneurs wear in the beginning. It’s possible for just about anyone to perform a few basic SEO moves well enough to optimize the company website on their own. At some point, however, business owners need to think about finding a good SEO agency to take better care of their optimization. How do you know that it’s time to call in the professionals? The answer is, you look for a few signs.