Have you checked your website speed? You may be missing out on high-quality traffic and engagement if your site is unable to load as quickly as users expect. Site speed is arguably the most crucial piece of your digital strategy.

Without a fast website, visitors tend to bounce off almost immediately, and Google is even penalizing sites that can’t load within 3 seconds. To that end, your site speed has a major effect on your SEO rankings for mobile and desktop. This is partially due to Google’s “mobile-first” policy, but it’s also about user experience and conversion rate optimization.

Slow websites get fewer conversions, experience higher bounce rates and do not have the same pages visited as faster-loading websites do. Studies show that people expect your site to load in 2 seconds. If your site partially loads or does not load at all during that time, you probably have already suffered some setbacks with your ranking.

However, there are ways to change your SEO fate and get back on the path towards digital domination. Read more