Imagine that you’re a business owner in a highly competitive industry and you’re looking for a way to stand out. Maybe you don’t have to imagine it. Maybe you are that business owner. Would you believe there is a FREE tool hiding in plain sight (on the internet, of course) that can help you rise above the crowd and make you the leader of the pack? It’s a little thing called Google My Business (GMB).
Most businesses have some form of active digital marketing; we hear about blogs that link to social channels and backlink profiles from 2017 ALL THE TIME…but neither of those things are a “strategy.”
In 2017, a survey conducted by Smart Insights found that nearly half of all businesses had no strategic plan for digital marketing (and it’s likely that number hasn’t decreased much in the past two years). So, the question is – how do you build your 2020 digital marketing plan with a defined strategy?
Let’s start with a very important question. What specific marketing goals do you have for the next year?
Based on your answer, there are both simple and advanced digital marketing techniques that you can incorporate into your strategy. It’s important to understand where you’re currently at and where you want to be.
Here are the best ways to craft your digital marketing plan for 2020.
Facebook advertising is still one of the best ways that brands connect with over 3 billion users on the network. However, the algorithm, targeting, and types of ads constantly change, which makes it difficult for some advertisers to see successful results from Facebook ads. Read more
So you’ve finished setting up all of your business social media pages, and it’s time to start posting. Now what? Don’t worry — we’re here with pro tips to help walk you through social media management.
Whether you’ve hired an agency (like us) to manage your social media, or you’ve decided to post, snap, and ‘like’ on your own you’re probably curious as to what a successful digital media strategy might look like. In this blog, I’ll give you the insider tips you need to take your social accounts to the next level. Read more