Tag Archive for: website design

A site map planning out a website’s structure.

Website Architecture: Don’t Take it Lightly!

How you build your website is just as important as what you put on it. It’s true – some people devote their whole career to figuring out the best way to design a website’s build.

There’s more to building a website than linking together web page after web page and calling it a day – especially if you’re trying to run a successful digital marketing campaign. Whether you have an ecommerce website or a brick-and-mortar store, not paying attention to your website design will surely hurt your business goals.

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Landing Page Best Practices – How To Make People Convert More

Your business needs a high-converting page somewhere on your site – for sure. But, once you get the content and CTAs and all the great design implemented on your page, how do you know whether or not it’s converting as highly as it could be?

Testing and improving your campaign components helps you understand the highs and lows in site traffic, as well as conversion rates. And, if you’re not looking at your top landing pages every month (or AT LEAST every quarter), you’re likely losing lead opportunities. Read more