<\/p>\n
With the average small business now spending $75,000 a year<\/a> on their digital marketing campaigns, it’s important to find ways to optimize those dollars. Knowing a few SEO fundamentals is a great way to save money and make an impact on search engines. The great thing about search engine optimization is that it’s the lowest amount of money you’ll be spending to promote your business.<\/p>\n Here are 6 fundamentals of SEO that you and your company need to be using ASAP.<\/p>\n When people are using a search engine, they’re looking for one of two things. They’re either looking for the answer to a specific question or they’re looking for a specific product. Your blog can capture both audiences by offering answers to questions where your products are named as the solution.<\/p>\n A blog also allows you to have constantly updated content on your URL. The more content you offer and the more frequently you offer it, the higher your search result ranking will be. Blogs also allow you to get listed multiple times on a single search result page, building up your profile in a big way.<\/p>\n Starting a blog is a cheap and inexpensive way to always be offering new content to your audience. It’s a great way to offer tips on how to use your products or to give them new ways to engage with your services. If you’re not already running a blog, you should consider starting one today.<\/p>\n Your blog needs to be optimized to ensure that you’re getting high-quality traffic and keeping it. You need your content to help build your brand authority with each post and to reinforce the quality of the content.<\/p>\n One of the best ways to show off your brand authority and tell your audience that you know what you’re talking about is to use lots of high-quality links. All of your posts should use facts an figures relevant to your industry from reputable news sites and industry relevant publications.<\/p>\n You should also comb through your links with a broken link checker whenever possible. Finding broken links and fixing them can keep you from losing marks from search engines. Search engines want to show off well-tended websites<\/a> rather than ones that have overgrown with weeds that come with broken links. Search engines know that people want to find businesses that are close to them. When you search for “pizza”, you’re likely to get nearby pizza shops. That’s because pizza shops will have added important local keywords<\/a>.<\/p>\n Add high-quality keywords to your metadata that tell your audience what you have to offer. Rather than just writing “pizza shop pepperoni”, write something like “chicago southside deep dish pizza” as relevant to your company. The more geographically relevant terms you add, the better your ranking will be.<\/p>\n1. Start a Blog<\/h2>\n
2. Optimize Your Blog<\/h2>\n
3. More Videos<\/h2>\n