{"id":4422,"date":"2020-03-31T14:47:08","date_gmt":"2020-03-31T18:47:08","guid":{"rendered":"https:\/\/isynergy.io\/?p=4422"},"modified":"2020-04-01T10:31:58","modified_gmt":"2020-04-01T14:31:58","slug":"leading-from-home-audit-these-parts-of-your-business","status":"publish","type":"post","link":"https:\/\/isynergy.io\/leading-from-home-audit-these-parts-of-your-business\/","title":{"rendered":"Leading from Home? Audit These Parts of Your Business"},"content":{"rendered":"

The first thing to do in a situation like this is to make sure anything you\u2019ve already planned (or scheduled) is still appropriate in the ever-changing landscape. Take a look at your editorial calendars – social posts, emails, blog content, video topics – to make sure the language and content is still relevant and not insensitive.<\/span><\/p>\n

Unschedule any social posts or email blasts that could be taken in the wrong context, and replace with some helpful or positive content to push out to your audience instead. Stay away from content that uses inappropriate humor or promotes fear.<\/span><\/p>\n

Review Your Media Plan<\/span><\/h2>\n

Audit your existing and upcoming media buys. Adjust advertising creative (commercials, print, radio spots, etc.), as needed, to avoid insensitivities or changes in production and procedures. Be aware of how your message might be interpreted by your audience in today\u2019s world. Things are very different now, compared to when the creative was probably produced.<\/span><\/p>\n

You can also use this time to FINALLY create that brand Style Guide<\/em> you’ve been wanting… or update your current business cards, line sheets, letterheads, and folders.<\/span><\/p>\n

Stockpile Content<\/span><\/h2>\n

In the digital world, content is king. <\/span><\/p>\n

In a perfect world, we\u2019d all have the time to crank out at least one blog per week onto our websites, but, that rarely happens in real life. Over the next few weeks, instead of watching (another) episode of Tiger King, take that time to write a piece of content. <\/span><\/p>\n

Blogs, downloadable content offers, email templates, social posts – anything. Set a reasonable goal for yourself (maybe you hope to write three blogs a week), and by the end of next month, you\u2019ll have all that content ready to stagger out for publishing!<\/span><\/p>\n

Audit Website<\/span><\/h2>\n

Let\u2019s be honest – how often do you take the time to go through and test your own website to make sure the user experience is as expected, and everything is working as it should? For most people, this probably isn\u2019t something you think about on a regular basis. <\/span><\/p>\n

Now is the perfect time to go through and audit your site to make sure everything is working properly. <\/span>Occasionally, miscellaneous updates to your CMS can have unexpected effects on the functionality of your website, so it\u2019s best to go through and test your contact forms and links quarterly.\u00a0<\/span><\/p>\n

Update your \u2018about\u2019 page, add bios, write product descriptions. Chances are there is at least one page on your site you\u2019ve been meaning to update for awhile and just haven\u2019t had the chance. Update photos, and take the time to add proper alt tags and meta descriptions. <\/span><\/p>\n

Have a blog roll? Go through and make sure you\u2019re using tags to categorize your content for a better user experience.\u00a0<\/span><\/p>\n

Create or Review Your <\/span>Privacy Policy<\/span><\/i><\/h2>\n

Do you have a Privacy Policy<\/em> linked on your website? If not, take 15 minutes to grab a template, customize it, and place it on your site. In order to do any kind of digital advertising such as PPC, retargeting, etc., you must have a privacy policy clearly stated on your website. Even if you aren\u2019t currently doing any type of digital marketing, you never know when you might want to in the future! It\u2019s best to be set up for success now.<\/span><\/p>\n

Local SEO<\/span><\/h2>\n

Provide the best user experience for your customers by giving them the most up-to-date information about your hours of operation. The best way to do this is through your online listings such as<\/span> Google My Business<\/span><\/a>, Facebook, Yelp, and others. <\/span><\/p>\n

Local SEO is vital to keeping your business information consistent throughout the web, and is something to maintain during a time like this.\u00a0<\/span><\/p>\n

CRM<\/span><\/h2>\n

Your CRM might be the most used (and most neglected) tool in your toolbox. While you probably use it daily to track interactions and customer data, when\u2019s the last time you really sat down and took a deep dive into that data? <\/span><\/p>\n

We often hear from clients that they have a huge list of subscribers, but it needs segmented – but who has the time? oWell, right now you might have the time, so take a look at a few things:\u00a0<\/span><\/p>\n

    \n
  1. Is your CRM working for you? What do you like about it, and what features do you feel it\u2019s lacking? Make a pro and cons list, and spend an hour researching alternatives. You might decide to jump solutions. If you do decide to keep your current solution, do you have the best package for your unique business needs? Compare the features between packages, and weigh the costs – you might find that you\u2019re overpaying for features you don\u2019t even use.\u00a0<\/span><\/li>\n
  2. Next, take this time to audit your data. Are your contact records updated? If you did switch platforms in the past, did all of the information transfer over correctly? Is there missing information that you can fill in?<\/span><\/li>\n
  3. Finally, after all of your data is scrubbed and updated, segment your lists. This is arguably the most important step in a CRM audit – this sets you up to be able to use your data. Without proper list segmentation, your other marketing efforts will be ineffective.<\/span><\/li>\n<\/ol>\n

    Vendor, Platform & Subscriptions Audit<\/span><\/h2>\n

    Life get’s busy. Use this time to take a deep breath and get organized. <\/span><\/p>\n

    Just because you\u2019ve always used a certain vendor or platform, doesn\u2019t mean it\u2019s the best choice out there. Make a list of all the vendors, platforms, and subscriptions you use in your day-to-day business. Remember to include things such as internet provider, TV, phone, software packages, suppliers you work with, and others. Chances are, after you start making a list, you\u2019ll probably find a few that you no longer need. <\/span><\/p>\n

    Next, do some research into other options for each item. Check out competitors and compare with what you\u2019re using now. You might just find that there\u2019s a better and cheaper solution out there! (Speaking of money, contact people who have overdue bills and pay vendors that you\u2019re overdue with! If income is uncertain during this time, work with each other to come up with an appropriate payment plan.)<\/span><\/p>\n

    Update Devices<\/span><\/h2>\n

    No one wants down time during the busy season, so computer updates frequently get ignored. (We\u2019re all guilty of clicking the \u2018remind me tomorrow\u2019 button!) Now\u2019s the time to update your OS and installed applications and assess your device\u2019s overall health. Have you been putting off ordering that new computer because you know it\u2019ll take FOREVER to migrate the data over? Do it today!<\/span><\/p>\n

    Benefits Audit<\/span><\/h2>\n

    Are your employee records correct and up-to-date? Make sure you check with your advisor on any changes with retirement programs, and work with your insurance companies to make sure that current employees have their information correct since things roll over each year.<\/span><\/p>\n

    File Organization<\/span><\/h2>\n

    If you\u2019ve ever gone to look for a document and couldn\u2019t find it in under 60 seconds, this one\u2019s for you. <\/span><\/p>\n

    Whether you use old-school filing cabinets or a cloud-based solution like Dropbox or Google Drive, take advantage of this down time to organize your files! Once you get started on the first one, you\u2019ll establish an organizational structure. Carry that same filing method on to the rest of your files, and you\u2019ll be able to find anything you need in no time.\u00a0<\/span><\/p>\n

    A cluttered email inbox can also be overwhelming. Create a filing system of folders that you keep clean and organized. Eliminate emails that are not relevant and file away emails that you want to keep. Set your spam filter to make sure unsolicited emails are automatically removed and unsubscribe yourself from lists that you no longer need. Once your inbox is in good shape make sure you commit to making it part of your daily routine.\u00a0<\/span><\/p>\n

    Spring Cleaning<\/span><\/h2>\n

    If you still have the time, energy, and means, do a little office spring cleaning – scrub the floors, give that wall a new coat of paint, or clean the windows. If you’re feeling more ambitious, tackle a renovation that will add value to your business when you get back up and running!<\/span><\/p>\n

    Professional Development<\/span><\/h2>\n

    You\u2019re already ahead of the game on this one if you\u2019re reading this blog – so kudos to you! Instead of scrolling through your Facebook feed to see the same \u2018get to know each other\u2019 quizzes and Tiger King memes, catch up on industry articles. <\/span><\/p>\n

    Go through all of those newsletters you subscribe to but send straight to a folder marked as \u2018read\u2019 (that you never open). Do an online training course for something you\u2019ve always wanted to learn more about –<\/span> Google\u2019s Skillshop<\/span><\/a> is a great resource for digital marketers, Moz has a<\/span> free program<\/span><\/a> for introductory SEO, and if you want to learn more about Facebook advertising, definitely check out<\/span> Blueprint<\/span><\/a> where you can get certifications and online training.<\/span><\/p>\n

    What’s Next<\/span><\/h2>\n

    \"\"<\/a>Finally, put a strategy in place for your business to ramp back up when the pandemic comes to an end. Eventually things will go back to normal, and although we don\u2019t know when that will be, we can start preparing now for when that time does come. Learn new things, get processes in place, queue up marketing campaigns…that way,\u00a0 when the time comes to hit the ground running, you aren\u2019t scrambling to keep up!<\/span><\/p>\n

    \u00a0<\/span><\/p>\n

    Download our free<\/b> Audit Checklist<\/b><\/a>.<\/b><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":4432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[37,11,9,12,4,25,48,35,24,30],"yoast_head":"\nLeading from Home? Audit These Parts of Your Business - iSynergy<\/title>\n<meta name=\"description\" content=\"Let\u2019s be honest - how often do you take the time to go through and test your own website to make sure the user experience is as expected, and everything is working as it should? For most people, this probably isn\u2019t something you think about on a regular basis. Now is the perfect time to go through and audit your site to make sure everything is working properly. 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