{"id":5176,"date":"2020-07-11T10:00:32","date_gmt":"2020-07-11T14:00:32","guid":{"rendered":"https:\/\/isynergy.io\/?p=5176"},"modified":"2020-10-21T11:38:33","modified_gmt":"2020-10-21T15:38:33","slug":"what-are-long-tail-keywords-how-to-find-them","status":"publish","type":"post","link":"https:\/\/isynergy.io\/what-are-long-tail-keywords-how-to-find-them\/","title":{"rendered":"What Are Long-Tail Keywords &#038; How to Find Them"},"content":{"rendered":"<p>While it\u2019s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it\u2019s important that you\u2019re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you\u2019re targeting an audience that\u2019s likelier to convert!<!--more--><\/p>\n<p>The ideal traffic for your website is coming from searched keywords relevant to your content. And, the more specific and detailed those searches are, the higher the chance your website has to convert that traffic into a lead or sale.<\/p>\n<p>Long-tail keywords are 3-word (or greater) keyword phrases, and they&#8217;re absolutely necessary in order for your website to capture traffic in your niche from search engines. Most websites use frequently asked questions, customer answer sections, or subheadings to incorporate this detailed content.<\/p>\n<p>Let&#8217;s take a deeper look into the long-tail keyword strategy and see how to find the best long-tail keyword phrases so that your <a href=\"https:\/\/isynergy.io\/content\/\">content converts<\/a>.<\/p>\n<h2><b>What are <\/b><b>Long-Tail Keywords?<\/b><\/h2>\n<p><a href=\"https:\/\/isynergy.io\/seo\/\">Long-tail keywords for SEO<\/a> are specific keyword searches with three words or more that are meant to capture more specific search queries in search engine traffic.<\/p>\n<p>For example:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Your initial seed keyword is &#8220;Halloween costumes.&#8221;<\/li>\n<li style=\"font-weight: 400;\">Long-tail keyword variations would include: Halloween costumes for kids, Halloween costume videos on YouTube, DIY Halloween costumes for girls<\/li>\n<\/ul>\n<p>Do these keywords get searched a lot? You can use a keyword research tool like <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Keyword Planner<\/a> to get ideas based on your initial keyword and see search volumes to ensure that your long-tail keywords are viable.<\/p>\n<p>These keyword phrases are used to target highly specific audiences. They relate to the search demand curve, where certain terms are more detailed, but search volume is not as competitive. Instead, these keywords are chosen based on the audience\u2019s search intent.<\/p>\n<p>In addition, long-tail keywords for SEO provide long-term benefits for businesses that include them in their content. As voice search creates longer queries, many companies have begun using long-tail keyword variants and questions to attract highly qualified traffic.<\/p>\n<h3><b>Advantages of <\/b><b>Long-Tail Keywords<\/b><\/h3>\n<p>So what are long-tail keywords going to do for your website? Short answer &#8211; they&#8217;ll help keep you in top search results.<\/p>\n<p>It\u2019s difficult to stay on top of the SERP with just high-volume, short-tail keywords (commonly known as \u201chead terms\u201d). Head terms are typically more competitive as well, so you&#8217;ll have a harder time consistently ranking for \u201cbaseballs\u201d as opposed to \u201cbaseballs for children\u201d.<\/p>\n<p>If you diversify your content with long-tail search terms, you\u2019ll not only capture those head terms but also the less competitive terms that people who are at the bottom of the sales funnel (i.e. ready to make a purchase) often search for.<\/p>\n<p>Incorporating long-tail keywords has some additional benefits, as well:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u00a0Rank for difficult terms<\/li>\n<li style=\"font-weight: 400;\">\u00a0Boost pages with competitive terms<\/li>\n<li style=\"font-weight: 400;\">\u00a0More apt to pull in higher qualified traffic<\/li>\n<li style=\"font-weight: 400;\">\u00a0Shows Google you\u2019re an authority\/expert<\/li>\n<\/ul>\n<p>Studies show that long-tail search accounts for 70% of all search traffic. As searchers have become more adept at using search engines, they have tailored their queries to be longer and more specific to find just the right content.<\/p>\n<p>In addition, more users today are using <a href=\"https:\/\/isynergy.io\/the-definitive-guide-to-optimizing-for-voice-search-in-2020\/\">voice assistants and smart speakers<\/a> to ask questions and buy products directly. It\u2019s imperative that any business wanting to show up as a result for these queries include long-tail keyword content on their websites.<\/p>\n<h3><b>How to Find <\/b><b>Long-Tail Keywords<\/b><\/h3>\n<p>It\u2019s actually not that difficult to find long-tail keywords so long as you have a list of head terms that you already want to rank for. There are tons of free tools to help you find new terms that you can add to existing content (or create new content) to start pulling in traffic from search results.<\/p>\n<p>Here is a step-by-step beginner approach:<\/p>\n<h4><b>1. Identify Key Terms Driving Traffic\u00a0<\/b><\/h4>\n<p>The first step is to set up Google Search Console and Google Analytics. If you don\u2019t have these platforms installed on your site, install them and wait at least 30 days to gather site traffic data.<\/p>\n<p>Once you have the data, you&#8217;ll gain a lot of insight just from these two tools alone. Google Analytics will tell you what pages your audience is most engaged with, while Google Search Console will tell you how they got to your site organically (what search phrases they used and where you ranked when they found you).<\/p>\n<p>From there, you have an initial list of long-tail keyword opportunities that you can then use to find additional long-tail terms.<\/p>\n<h4><b>2. Create a <\/b><b>List of Long-Tail Keywords<\/b><b>\u00a0<\/b><\/h4>\n<p>Next, you\u2019ll use a keyword explorer tool like Google\u2019s Keyword Planner to find long-tail keyword ideas. (We like this tool because it\u2019s free and directly from the source.)<\/p>\n<p>To access<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> Google\u2019s keyword planner<\/a>, you\u2019ll need to log into a Gmail account and create a Google Ads (formerly Adwords) account. While you might think this would only be for PPC advertising, you can actually log into your Google Ads dashboard and use this tool for free and gain insight on your keywords.<\/p>\n<p>Google will show you all relevant keywords with monthly searches, also providing insights into which keywords are competitive. You ideally want long-tail keywords that have lower search volume but are also less competitive.<\/p>\n<h4><b>3. Other Tools to Find <\/b><b>Long-Tail Keywords<\/b><b>\u00a0<\/b><\/h4>\n<p>Google\u2019s keyword planner is a great starting point, but it\u2019s not always the end-all-be-all for long-tail search terms. Another free long-tail keyword tool is called <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AnswerthePublic.com<\/a>.<\/p>\n<p>Simply search a head term like \u201cHalloween costume\u201d or \u201cwomen\u2019s costume\u201d to find all kinds of questions or phrases actively being searched by users. You can also specify country and language as you conduct your long-tail keyword research.<\/p>\n<p>You\u2019ll receive a visualization of the top-searched phrases on the topic. From there, you pick and choose questions to answer within your content.<\/p>\n<p>Another comprehensive keyword research and SEO tool is Moz. There are aspects of the tool that are free, but paying includes a variety of keyword research and tracking tools, allowing you to see all keywords being used on competitor domains (and even keywords you\u2019re missing in your own content).<\/p>\n<p>Finally, you can simply use Google. Just type in your main keyword\u00a0to see the search bar autocomplete a series of keyword suggestions. Along with that, you can also utilize their \u201crelated keywords\u201d section at the bottom of the page to get further ideas.<\/p>\n<h4><b>4. Define the Best <\/b><b>Long Tail Keywords<\/b><b>\u00a0<\/b><\/h4>\n<p>After you have a list of long-tail keywords, check their traffic in Google\u2019s keyword planner again to see the monthly search volume and competitive analysis. Ideally, the best keywords have a low search volume (but still decent) and less competition.<\/p>\n<p>Once you find the best phrases, you\u2019ll want to add these long-tail phrases where it makes the most sense for the user. Whether that be adding it to a URL, page title, headers or throughout your content, adding these keywords naturally will help your ranking on Google and increase the quality of your organic traffic.<\/p>\n<h2><b>Ready To Boost Your <\/b><b>SEO<\/b> <b>Marketing Strategy<\/b><b>?<\/b><\/h2>\n<p>While it\u2019s nice to have a lot of organic traffic, you need to make sure that you&#8217;re capturing the right audience! Don&#8217;t just add popular keywords to your site and call it a day. Optimize your keyword strategy to make your site the most relevant search result for your target audience.<\/p>\n<p>With proper long-tail keyword research and\u00a0a well-executed SEO and content marketing strategy, you\u2019re guaranteed to see your SERP listing improve (hello first page results!).<\/p>\n<p>Not sure where to start? Talk with a <a href=\"https:\/\/isynergy.io\/seo\/\">high-performing SEO agency<\/a> today!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While it\u2019s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it\u2019s important that you\u2019re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you\u2019re targeting an audience that\u2019s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,93,26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Long-Tail Keywords &amp; How to Find Them<\/title>\n<meta name=\"description\" content=\"Optimize your organic traffic today with relevant long-tail keywords. What are those and how do you find them. 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