{"id":7064,"date":"2023-12-05T09:43:54","date_gmt":"2023-12-05T13:43:54","guid":{"rendered":"https:\/\/isynergy.io\/?p=7064"},"modified":"2024-01-17T09:54:16","modified_gmt":"2024-01-17T13:54:16","slug":"professional-logo-design-a-peek-behind-the-curtain","status":"publish","type":"post","link":"https:\/\/isynergy.io\/professional-logo-design-a-peek-behind-the-curtain\/","title":{"rendered":"Professional Logo Design: A Peek Behind the Curtain"},"content":{"rendered":"

Big corporations and small businesses alike need to inspire brand recognition and loyalty in their customers. While having a memorable company name helps, the most important element of brand identity is the logo (as long as it\u2019s a good logo, of course).<\/p>\n

If you\u2019re an established business looking to revitalize your brand identity, or a new business owner looking for the perfect logo design, these are the steps associated with professional logo design services.<\/p>\n

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The Importance of a High-Quality Logo<\/h2>\n

A well-designed logo is the most important part of your business\u2019s brand identity.<\/p>\n

In fact, it\u2019s the number one way that consumers identify a brand<\/a>. Your custom logo is the face of your business. You need it to be memorable \u2014 and you need that memory to last.<\/p>\n

Most professional logos last at least ten years, but some have lasted much much longer<\/a>. The longer your logo lasts, the more memorable it becomes. This is why you want to make sure that you find the perfect logo to represent your brand image the first time.<\/p>\n

Free Logo Maker vs. Professional Logo Design<\/h3>\n

There are free logo makers and logo generators where you can design a custom logo for a low-to-no price. Many offer templates that you can customize for your logo. It doesn\u2019t take a long time to create a logo using a logo maker, nor a lot of skill.<\/p>\n

Many start-ups and small businesses find logo generators appealing for these reasons, however, there are plenty of downsides to consider.<\/p>\n

The fact that many small businesses do use online logo templates is one of the biggest downsides of logo generators. The logo designs that come from free logo makers and logo templates aren\u2019t very unique, and they lack the professional look of a custom logo designed by a professional graphic designer. Plus, online logo generators may not supply you with all the logo file formats you need to use your new logo in all the ways that your business needs. For your logo design to be successful, it should be high-quality, unique, and also high-resolution.<\/p>\n

If you\u2019re looking for a long-lasting logo design, then it\u2019s a smart investment to hire a professional logo design service and work with a graphic designer. They are more aware of graphic design trends that can boost your logo design\u2019s appeal.<\/p>\n

While the process may take a little longer than a few clicks on an online logo maker site, the resulting high-quality professional logo is worth the time it takes.<\/p>\n

Professional Logo Design Process<\/h2>\n

There are six steps crucial to successful custom logo design.<\/p>\n

The work, of course, is done by the graphic designer providing the custom logo design service, but the business owner needs to be aware of the process. Many of the steps require the business owner\u2019s approval before the next can begin. This way, the unique logo design matches the brand kit \u2014 and the client\u2019s desires.<\/p>\n

Step One: Interview Between Graphic Designer and Business Owner<\/h3>\n

You want your new logo to be your <\/i>own<\/i> logo.<\/p>\n

A company logo should represent the business owner\u2019s vision of the company\u2019s brand identity. This is why step one in professional logo design is an interview between the graphic designer and the business owner or marketer.<\/p>\n

The graphic designer should be asking the following questions:<\/p>\n