{"id":7108,"date":"2023-12-01T15:15:49","date_gmt":"2023-12-01T19:15:49","guid":{"rendered":"https:\/\/isynergy.io\/?p=7108"},"modified":"2024-02-13T15:22:27","modified_gmt":"2024-02-13T19:22:27","slug":"understanding-the-seo-of-amazon-best-practices-for-optimizing-your-amazon-products","status":"publish","type":"post","link":"https:\/\/isynergy.io\/understanding-the-seo-of-amazon-best-practices-for-optimizing-your-amazon-products\/","title":{"rendered":"Understanding the SEO of Amazon: Best Practices for Optimizing Your Amazon Products"},"content":{"rendered":"

Most people hear SEO and immediately think of Google \u2014 but that\u2019s not the only place where search engine optimization matters. If it has a search bar, it has a search engine algorithm \u2013 this means you should be learning how to optimize for YouTube, Pinterest<\/a>, and, yes, Amazon.<\/p>\n

You want your Amazon ecommerce store to thrive, so you need to learn how the SEO of Amazon works. A high Amazon ranking means more customers see your product, which means more customers buy your product, which means higher revenues \u2013 and we don\u2019t have to explain why that\u2019s good. We\u2019ll stop stalling and tell you how to rank high on Amazon\u2019s search results page.<\/p>\n

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How Does the Amazon SEO Ranking Algorithm Work?<\/h2>\n

Each year, Amazon is responsible for more and more sales<\/a> \u2013 so mastering the Amazon algorithm is essential for ecommerce success. When it comes to your product pages\u2019 Amazon rankings, product reviews, sales history, and related keywords are some of the most important factors.<\/p>\n

Product Reviews<\/h3>\n

Positive reviews help boost your conversion rate and increase your ranking on Amazon\u2019s SERPs. One of the differences between a9 algorithm and a10<\/a> \u2013 Amazon\u2019s new search algorithm \u2013 is an increase in the importance of customer reviews. While they were a ranking factor before, the new algorithm update places a heavier emphasis on a high-quality customer experience.<\/p>\n

Amazon sellers are not allowed to ask customers to post positive Amazon reviews<\/a> on the product description page, but they can encourage reviews by responding to any that are posted and addressing any concerns or issues quickly. When potential customers see you respond to negative reviews, they know you care about fixing issues and improving the customer experience.<\/p>\n

Conversion Rates and Amazon Sales History<\/h3>\n

Providing quality product listings is the aim of Amazon\u2019s search engine, so having a high conversion rate also helps increase your product page\u2019s search ranking. The more you sell on Amazon, the higher your product ranking.<\/p>\n

Related Keywords<\/h3>\n

Just like Google, part of scoring high on the SERPs is using both short-tail and long-tail keywords<\/a>. These keywords should be related to what your potential customers use during an organic search query on Amazon. Until you get some positive reviews and conversions, they\u2019re your best bet for ranking high on Amazon\u2019s SERP.<\/p>\n

Best Practices for Amazon Product Listing Optimization<\/h2>\n

Now that you have a basic understanding of how Amazon rates its product search results, you can start learning how to optimize for its algorithm and reach your potential buyers. Here are the best practices for each element of your Amazon product page.<\/p>\n

Amazon Keyword Research<\/h3>\n

If you want a higher Amazon ranking, start with keyword research. Finding specific keywords for Amazon is a little bit different than Google because people use different search query terms across the two platforms.<\/p>\n

One way to get a sense of your product\u2019s relevant search terms is by entering a base keyword (such as \u201cmicrophone\u201d) into the search bar on Amazon. Then, Amazon will automatically generate a list of related search queries, such as \u201cmicrophone stand,\u201d \u201cmicrophone for computer,\u201d or \u201cmicrophone wireless.\u201d<\/p>\n

You can also use Amazon SEO tools to find relevant keywords. SemRush has an Instant Keyword Research for Amazon<\/a> tool that allows you to analyze what specific keywords you should be using. Sellesta also has a fantastic keyword research tool<\/a> that can help you optimize your listing and discover the right keywords for your listing.<\/p>\n

Optimize Product Titles<\/h3>\n

Product titles are one of the most important aspects of your Amazon optimization. According to the Amazon Seller Central guidelines<\/a>, your product title has to have product identifying language \u2013 i.e. \u201cwallet chain\u201d or \u201ccookie cutter.\u201d This rule actually benefits you as the seller since those descriptions are likely the related keywords you need to rank high.<\/p>\n

When you start your product title, begin with your brand name, then use as many related keywords as you can in the product title (without keyword stuffing). Avoid any terms like \u201cbest seller,\u201d \u201ccompetitive price\u201d or any promotional phrases like \u201cfree shipping,\u201d as Amazon\u2019s search engine algorithm doesn\u2019t like those \u2013 in fact, they\u2019re search-suppressed.<\/p>\n

The title length allowed depends on the item\u2019s product category \u2013 but for higher conversion rates, it\u2019s best to keep it to fewer than 80 characters. Required punctuation such as commas, periods, and hyphens is allowed.<\/p>\n

Product Descriptions<\/p>\n

In your product description, you want to include language that matches relevant search terms while accurately describing your product in-depth. Including synonyms when possible is a good way to rank for more keywords on your product detail page \u2013 but remember to write for humans, as they\u2019re ultimately the ones making the purchase decision.<\/p>\n

Bullet Point Product Features<\/h3>\n

You also want to include up to five key features of each product \u2013 and to do so in bullet points. This is another great place for your most relevant keywords to appear. When it comes to optimizing these bullet points:<\/p>\n