{"id":7108,"date":"2023-12-01T15:15:49","date_gmt":"2023-12-01T19:15:49","guid":{"rendered":"https:\/\/isynergy.io\/?p=7108"},"modified":"2024-02-13T15:22:27","modified_gmt":"2024-02-13T19:22:27","slug":"understanding-the-seo-of-amazon-best-practices-for-optimizing-your-amazon-products","status":"publish","type":"post","link":"https:\/\/isynergy.io\/understanding-the-seo-of-amazon-best-practices-for-optimizing-your-amazon-products\/","title":{"rendered":"Understanding the SEO of Amazon: Best Practices for Optimizing Your Amazon Products"},"content":{"rendered":"
Most people hear SEO and immediately think of Google \u2014 but that\u2019s not the only place where search engine optimization matters. If it has a search bar, it has a search engine algorithm \u2013 this means you should be learning how to optimize for YouTube, Pinterest<\/a>, and, yes, Amazon.<\/p>\n You want your Amazon ecommerce store to thrive, so you need to learn how the SEO of Amazon works. A high Amazon ranking means more customers see your product, which means more customers buy your product, which means higher revenues \u2013 and we don\u2019t have to explain why that\u2019s good. We\u2019ll stop stalling and tell you how to rank high on Amazon\u2019s search results page.<\/p>\n <\/p>\n Each year, Amazon is responsible for more and more sales<\/a> \u2013 so mastering the Amazon algorithm is essential for ecommerce success. When it comes to your product pages\u2019 Amazon rankings, product reviews, sales history, and related keywords are some of the most important factors.<\/p>\n Positive reviews help boost your conversion rate and increase your ranking on Amazon\u2019s SERPs. One of the differences between a9 algorithm and a10<\/a> \u2013 Amazon\u2019s new search algorithm \u2013 is an increase in the importance of customer reviews. While they were a ranking factor before, the new algorithm update places a heavier emphasis on a high-quality customer experience.<\/p>\n Amazon sellers are not allowed to ask customers to post positive Amazon reviews<\/a> on the product description page, but they can encourage reviews by responding to any that are posted and addressing any concerns or issues quickly. When potential customers see you respond to negative reviews, they know you care about fixing issues and improving the customer experience.<\/p>\n Providing quality product listings is the aim of Amazon\u2019s search engine, so having a high conversion rate also helps increase your product page\u2019s search ranking. The more you sell on Amazon, the higher your product ranking.<\/p>\n Just like Google, part of scoring high on the SERPs is using both short-tail and long-tail keywords<\/a>. These keywords should be related to what your potential customers use during an organic search query on Amazon. Until you get some positive reviews and conversions, they\u2019re your best bet for ranking high on Amazon\u2019s SERP.<\/p>\n Now that you have a basic understanding of how Amazon rates its product search results, you can start learning how to optimize for its algorithm and reach your potential buyers. Here are the best practices for each element of your Amazon product page.<\/p>\n If you want a higher Amazon ranking, start with keyword research. Finding specific keywords for Amazon is a little bit different than Google because people use different search query terms across the two platforms.<\/p>\n One way to get a sense of your product\u2019s relevant search terms is by entering a base keyword (such as \u201cmicrophone\u201d) into the search bar on Amazon. Then, Amazon will automatically generate a list of related search queries, such as \u201cmicrophone stand,\u201d \u201cmicrophone for computer,\u201d or \u201cmicrophone wireless.\u201d<\/p>\n You can also use Amazon SEO tools to find relevant keywords. SemRush has an Instant Keyword Research for Amazon<\/a> tool that allows you to analyze what specific keywords you should be using. Sellesta also has a fantastic keyword research tool<\/a> that can help you optimize your listing and discover the right keywords for your listing.<\/p>\n Product titles are one of the most important aspects of your Amazon optimization. According to the Amazon Seller Central guidelines<\/a>, your product title has to have product identifying language \u2013 i.e. \u201cwallet chain\u201d or \u201ccookie cutter.\u201d This rule actually benefits you as the seller since those descriptions are likely the related keywords you need to rank high.<\/p>\n When you start your product title, begin with your brand name, then use as many related keywords as you can in the product title (without keyword stuffing). Avoid any terms like \u201cbest seller,\u201d \u201ccompetitive price\u201d or any promotional phrases like \u201cfree shipping,\u201d as Amazon\u2019s search engine algorithm doesn\u2019t like those \u2013 in fact, they\u2019re search-suppressed.<\/p>\n The title length allowed depends on the item\u2019s product category \u2013 but for higher conversion rates, it\u2019s best to keep it to fewer than 80 characters. Required punctuation such as commas, periods, and hyphens is allowed.<\/p>\n Product Descriptions<\/p>\n In your product description, you want to include language that matches relevant search terms while accurately describing your product in-depth. Including synonyms when possible is a good way to rank for more keywords on your product detail page \u2013 but remember to write for humans, as they\u2019re ultimately the ones making the purchase decision.<\/p>\n You also want to include up to five key features of each product \u2013 and to do so in bullet points. This is another great place for your most relevant keywords to appear. When it comes to optimizing these bullet points:<\/p>\n Basically, mimic the format above. You\u2019re welcome.<\/p>\n Surprise! Amazon product pages have secret keywords attached to them.<\/p>\n Search Terms is an Amazon SEO tool that allows you to add relevant keywords to the backend of your product page. When it comes to backend keywords, generic is best. You want to include any variations, synonyms, or other possible names for your product \u2013 but be selective, as you don\u2019t have much space.<\/p>\n When you\u2019re using a long-tail keyword, you want to enter the phrase in a way that would mimic the language of the organic search. Skip on punctuation like commas and hyphens and separate the words with spaces only. You also want to skip any unnecessary words like \u201can,\u201d \u201ca,\u201d \u201cwith,\u201d and the like.<\/p>\n High-quality images aren\u2019t exactly important for keyword ranking on Amazon, it\u2019s true.\u00a0 But they are important in creating a positive customer experience and improving your conversion rates \u2013 which of course is the goal of all digital marketing, but also a key part of Amazon search engine optimization.<\/p>\n When it comes to the main product image<\/a>, Amazon requires that you only show the product being sold against a white background. The more high-quality the image, the more likely it will improve your product listing. It\u2019s best to use 500 x 500 pixels of 1000 x 1000 pixels.<\/p>\n Those are the key points to the SEO of Amazon \u2013 master them, and you\u2019re sure to get your product in front of more Amazon customers.<\/p>\n But if you\u2019re not sure how to find your way around your Amazon seller account, or don\u2019t know how to begin to read metrics and find relevant keywords \u2013 there\u2019s still hope. At iSynergy, we are masters of all aspects of digital marketing \u2013 Amazon ads, content marketing, and SEO for every platform with a search bar \u2013 you name it, we do it. So if you’re pulling your hair out trying to find the perfect product title, reach out<\/a>. We\u2019ll get you straightened out, no problem.<\/p>\n","protected":false},"excerpt":{"rendered":" Most people hear SEO and immediately think of Google \u2014 but that\u2019s not the only place where search engine optimization matters. If it has a search bar, it has a search engine algorithm \u2013 this means you should be learning how to optimize for YouTube, Pinterest, and, yes, Amazon. You want your Amazon ecommerce store […]<\/p>\n","protected":false},"author":14,"featured_media":7109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,32,39,26,44],"yoast_head":"\nHow Does the Amazon SEO Ranking Algorithm Work?<\/h2>\n
Product Reviews<\/h3>\n
Conversion Rates and Amazon Sales History<\/h3>\n
Related Keywords<\/h3>\n
Best Practices for Amazon Product Listing Optimization<\/h2>\n
Amazon Keyword Research<\/h3>\n
Optimize Product Titles<\/h3>\n
Bullet Point Product Features<\/h3>\n
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Use Search Terms for Backend Keywords<\/h3>\n
How to Add Backend Search Terms on Amazon<\/h4>\n
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Use High-Quality Product Images<\/h3>\n
Expert Developed Amazon SEO Strategy<\/h2>\n