{"id":7206,"date":"2024-04-16T11:54:30","date_gmt":"2024-04-16T15:54:30","guid":{"rendered":"https:\/\/isynergy.io\/?p=7206"},"modified":"2024-04-16T12:01:29","modified_gmt":"2024-04-16T16:01:29","slug":"why-ai-generated-content-is-not-taking-over-yet","status":"publish","type":"post","link":"https:\/\/isynergy.io\/why-ai-generated-content-is-not-taking-over-yet\/","title":{"rendered":"AI-Generated Content Is NOT Making Us Obsolete"},"content":{"rendered":"
For a while now, people have been afraid of the development and usage of <\/span>artificial intelligence<\/span>, thinking that it will one day make us obsolete. As we all know, the advancement of AI has made massive leaps in recent years, particularly in the <\/span>digital marketing<\/span> industry, with huge platforms providing <\/span>AI-generated content<\/span>, such as <\/span>ChatGPT<\/span> and <\/span>Jasper<\/span>, being easily accessible to the public.<\/span><\/p>\n Now that advanced AI technology is right in front of us, many are beginning to develop that fear once again. But are these fears justified? Is <\/span>OpenAI<\/span> trying to take over the workforce? Are those of us who <\/span>use <\/span>AI tools<\/span><\/a> contributing to our own downfall?<\/span><\/p>\n No. At least, not yet.<\/span><\/p>\n For a human <\/span>copywriter<\/span>, the time it takes to build an outline, do some research, and actually write the words can easily add up. Depending on the length of the content, this could take a couple of hours. For something like <\/span>ChatGPT<\/span>, this takes mere minutes (or seconds).<\/span><\/p>\n Not only is the content generated quickly, but it\u2019s also <\/span>SEO<\/span>-friendly. <\/span>AI writing tools<\/span> are designed to pull from highly ranked sources on <\/span>search engines<\/span>.<\/span><\/p>\n AI can also come up with <\/span>content ideas<\/span>. While humans are sometimes plagued with <\/span>writer\u2019s block<\/span>, a <\/span>machine-learning<\/span> program never has this issue. In fact, <\/span>AI chatbots<\/span> like <\/span>ChatGPT<\/span> can generate numerous topic ideas in mere moments, almost eliminating the need for human <\/span>brainstorming<\/span>.<\/span><\/p>\n And then there is the biggest threat of AI, which goes beyond the <\/span>digital marketing<\/span> industry: <\/span>pricing<\/span>. Even if you use the paid version of <\/span>ChatGPT<\/span><\/a> (<\/span>GPT-4<\/span>), it often costs far less than a <\/span>copywriter<\/span>.<\/span><\/p>\n Between the versatility, speed, and cost benefits of AI <\/span>content writers<\/span>, it sure seems like the future of the industry. However, <\/span>AI-generated content<\/span> still has a few major issues that need to be fixed before the threat to human <\/span>content creators<\/span> can be taken seriously.<\/span><\/p>\n Yes, <\/span>AI content generators<\/span> have made significant progress. The <\/span>use cases<\/span> of AI have expanded greatly, and now it can write <\/span>product descriptions<\/span>, <\/span>social media post<\/span> captions, <\/span>ad copy<\/span>, help with <\/span>brainstorming<\/span>, and generate <\/span>high-quality<\/span>, <\/span>SEO<\/span>-optimized <\/span>new content<\/span>. <\/span>Natural language processing<\/span> is better than ever, and AI writers can create a new <\/span>piece of content<\/span> in a fraction of the time it takes for the user to even type out the prompt.<\/span><\/p>\n So\u2026 how is AI not a threat?<\/span><\/p>\n If you are using AI consistently for content writing, then you should know that AI writing still requires a lot of human intervention. AI is versatile and can generate content very quickly. Although the content is often <\/span>high quality<\/span> from an <\/span>optimization<\/span> standpoint, there are still issues with AI\u2019s <\/span>copywriting<\/span> skills.<\/span><\/p>\n For starters, <\/span>AI writing tools<\/span> have been found to plagiarize other people\u2019s work. Content writing AI <\/span>algorithms<\/span> are designed to learn from existing content on the internet and write content based on these sources.<\/span><\/p>\n Because of how these <\/span>machine learning<\/span> algorithms<\/span> are designed, <\/span>AI-generated content<\/span> can sometimes be too similar to existing content and get flagged for <\/span>plagiarism<\/span>.<\/span><\/p>\n Another glaring issue with <\/span>generative AI<\/span> is the lack of personality compared to human <\/span>written content<\/span>. AI <\/span>copywriters<\/span> are designed to be objective and factual. Because of this, the writing can come off as bland. You can ask <\/span>AI tools<\/span> to write in a certain tone or voice, but there\u2019s no guarantee that it will match what you had in mind.<\/span><\/p>\n While <\/span>human writers<\/span> use their thoughts and feelings about a subject to enhance their writing, AI simply can\u2019t do this. AI\u2019s <\/span>content creation process<\/span> differs from ours and does not allow opinions on subjects to influence their writing. (And if AI is advanced enough to hold opinions, we have bigger problems.) At the end of the day, there is no such thing as a gray area for <\/span>generative AI<\/span>.<\/span><\/p>\n Yes, AI writers are good at <\/span>search engine<\/span> optimization<\/span><\/a>. However, Google\u2019s <\/span>algorithm<\/span> cares about more than just that. Content also needs to, as the kids say, <\/span>E-E-A-T <\/span><\/a>(Experience, Expertise, Authoritativeness, and Trustworthiness), which AI may struggle to do.<\/span><\/p>\n Because AI pulls from existing sources, very little originality or authenticity exists within the content. When <\/span>search engines<\/span> see this issue, you get penalized for it. While <\/span>AI text<\/span> may be optimized for <\/span>SEO<\/span>, you still need to edit the content itself so that Google is satisfied.<\/span><\/p>\n At this point, you get it. AI pulls from what it finds on the internet and spits it back out in whatever fashion you asked for. So what if it can\u2019t find the right information on the internet – or if it finds too many varying responses? Not to worry, it will just make something up!<\/span><\/p>\n Yes, <\/span>AI tools<\/span> are doing their best to answer your prompt quickly. And we all know that misinformation is rampant on the internet with multiple answers to the same question. That\u2019s why you always need to fact-check any statistics or numbers that AI provides; you never know where the source of that information is (although maybe we will get sourced information in the future) \u2014 or whether that information is correct or not.<\/span><\/p>\n Did you notice how many steps of the AI <\/span>content creation process<\/span> need a human\u2019s input? When AI has incorrect (or straight-up plagiarized) content, a human needs to go in and fix it. Due to unoriginal content being punished in search results, a human needs to edit the copy to make it suitable for rankings. When copy is generic and uninteresting, it needs a <\/span>human touch<\/span>.<\/span><\/p>\n AI has made great strides as far as what it is capable of doing. The thought of AI generating comprehensible <\/span>long-form<\/span> content was unimaginable just a few years ago. Now it can help with the creation of many different <\/span>types of content<\/span>.<\/span><\/p>\n But in order to generate truly <\/span>high-quality content<\/span> with AI, a human still needs to help out. That\u2019s why <\/span>AI content generators<\/span> have not replaced human <\/span>copywriters<\/span>; they just can\u2019t quite hit the <\/span>target<\/span> on their own just yet.\u00a0<\/span><\/p>\n As <\/span>language models<\/span> and <\/span>machine learning<\/span> algorithms<\/span> become more advanced, AI might do more on its own. However, with the current levels of <\/span>functionality<\/span>, there is nothing to be worried about. <\/span>AI tools<\/span> are still just that: tools. You can use them to help write the copy for your <\/span>landing page<\/span> or <\/span>LinkedIn<\/span> post, but it is not replacing you.<\/span><\/p>\n Another trend on the rise is <\/span>AI-generated images<\/span>. While there are plenty of great <\/span>use cases<\/span> for AI <\/span>image generation<\/span> and, for the most part, it works great, it has not replaced the need for human graphic designers, illustrators, or photographers. <\/span>AI tools<\/span> can create images or expand them but that doesn\u2019t mean they are totally accurate or useful. Most notably, it can\u2019t get humans quite right. A lot of <\/span>AI-generated images<\/span> of humans have <\/span>extra appendages or other offputting features<\/span><\/a>.<\/span><\/p>\n AI certainly has its place in <\/span>content marketing strategy<\/span>, there is no doubt about that. However, the expertise and abilities of experienced and talented <\/span>copywriters<\/span> are not easily replicated by <\/span>AI-generated content<\/span>. You still need skilled <\/span>content creators<\/span> to help shape and execute your <\/span>content strategy<\/span>.<\/span><\/p>\n If you\u2019re struggling to find the right people to <\/span>Why Do People Think AI Is Taking Their Jobs?<\/span><\/h2>\n
AI Is Not Advanced Enough Yet to Be a Threat<\/span><\/h2>\n
What Do <\/span>Human Writers<\/span> Have That AI Writers Don\u2019t?<\/span><\/h3>\n
Risk of <\/span>Plagiarism<\/span><\/h4>\n
Lack of Personality<\/span><\/h4>\n
Google May Punish AI Content in Rankings<\/span><\/h4>\n
Made-Up Statistics<\/span><\/h4>\n
AI Still Requires Humans<\/span><\/h3>\n
AI <\/span>Image Generation<\/span><\/h4>\n
Looking For a Non-AI <\/span>Digital Marketing<\/span> Partner?<\/span><\/h2>\n