If your company has a blog, you are already ahead of many other businesses out there.
Businesses that utilize a blog have 434% more indexed content than those who have no blog at all, and almost 80% of all internet users visit a blog to consume content. While blogging is an important part of any SEO content strategy, many marketers and business owners have trouble updating their own content and conducting the proper keyword research to ensure a successful outcome.
So what does it take to blog successfully for SEO? Today’s marketing experts say that businesses need to research and track their blogging content to properly rank up in SERPs. Here are some other reasons that blogging for SEO can get you on the first page of results for multiple keywords and increase your number of leads or sales.
Is Blogging Worth The Effort For Your Site’s SEO?
There are a number of ways that company blogs can help your SEO. From iSynergy’s perspective, we have seen how Google prioritizes expert content that provides the best answer for a user’s question.
Often these are prospective or returning customers who need to know something, and if your blog provides an answer, Google will quickly lift you to the top of search results, oftentimes placing you as the featured snippet.
Building Authority Through Keyword Research
Search engines really like when sites have updated, authoritative content that answers queries with expert information. However, conducting keyword research is essential to building that authority on your site. When you post new content, it should always have keywords related to the queries you’re trying to answer.
Keywords also aren’t so simple anymore. With voice SEO and long-tail keyphrases on the rise, marketers need to focus more of their efforts on the questions that customers want to know. One of the most important ranking signals is that your site provides accurate, relevant answers to the most popular questions related to your keywords.
For instance, if your business is focused on selling nutritional bars and your audience is health-conscious, incorporating blogs that are focused on educating consumers about health myths and better eating habits will help your site rank for these longer-tail and intent-based keywords that will help you rank for what your audience is searching for.
Guest Blogging & Acquiring Backlinks
You may or may not have heard about guest blogs, which are posts that you have others create on highly authoritative sites (such as Forbes).
If you have, you’ve probably heard that guest blogging is dead, but that’s simply not the case. As long as you spread your content out to credible sources and don’t pay for links, you’re on the right side of Google. Successful guest blogs require a bit of research, as you’ll need to find sites that get traffic and offer great content to visitors.
Building and acquiring backlinks is another SEO strategy that goes hand-in-hand with guest blogging. Your guest post should include a link to your site, and because backlinks pass authority, if you’re getting a quality guest post, Google will see your site as more authoritative relative to others on the SERP.
With that in mind, choose the pages you link to wisely to accurately relate to the keywords in your content. The last thing you want to do is have guest blogs that don’t relate to your audience or keywords in any way.
Consistent Content Output
Using blogging tools, you can create content in advance and then schedule posts as needed. It’s essential for online businesses to post new content as much as possible. Search engines love indexing authentic, timely content that answers their users’ questions. However, this can be very time consuming for businesses, especially if you don’t have a staff writer.
There are many ways to leverage copywriting services to manage your blog’s content, scheduling out posts for every day of the week to maintain your content level and post frequency. SEO agencies are an excellent avenue for getting content produced because they’ll be able to not only output quality content but have a strategy behind that content to increase your organic ranking.
Does Social Media Help Your Rank On Google?
One of the most confusing aspects of ranking today is understanding how social media fits into the picture. While Google may not consider it a direct factor when it comes to ranking your site higher or for more keywords, there are definite benefits to utilizing social media.
When you can create and publish your own work, followers and fans take notice of your unique perspective and answers to their questions. When liked and shared, this content propagates more traffic to your site and can improve your authority.
Linking, sharing, commenting, video views, subscribers, and mentions all combine to help improve the quality of your traffic and will help your site’s behavioral metrics (dwell time, the average number of pages viewed, etc.).
New traffic going to your site to read your content is going to show Google that you’re a trustworthy, authoritative source of information. Not only that, but it could indirectly increase your organic search when people refer to you later down the line after seeing your blog link on social.
One of the best ways to popularize your blog is to start with your email contact or customer list. You can share blogs with your contact list as soon as they are posted. This is your first opportunity to get organic shares and mentions.
Outranking Negative Content On Google
If you’re dealing with difficult online reputation problems, such as poor reviews and blogs dedicated to talking negatively about your brand, then your own blog and content can combat those signals. While it’s difficult to get rid of negative reviews on Google, you can produce positive content that helps solve frustrations and complaints to turn around your online reputation.
Producing your own blog content is one step in the right direction to recovering from a poor online reputation. However, you still have to report inappropriate reviews, offer support to customers in Google reviews, and provide an email or phone number to customers who have significant problems.
You can use blog posts to answer customer questions and even link back to customers in comments or review replies if it’s a problem that commonly confuses customers. For example, customers may have problems using your products correctly. You can provide a video blog tutorial with more details and link to customers who leave poor reviews. This shows that you have solved the issue, and you can add on to this by offering an email address to directly provide additional support.
Ready to Dominate Search Engines?
Blogging for SEO is essential for all businesses trying to capture online traffic and sales, but it’s impossible to rank without a blog. Studies have shown that blogs keep customers on your website longer and give people a reason to share your content.
If you need help with a comprehensive SEO strategy and content marketing plan, iSynergy is here to help. Get in Touch