Tag Archive for: content

Screenshot of a ChatGPT-generated blog.

AI-Generated Content Is NOT Making Us Obsolete

For a while now, people have been afraid of the development and usage of artificial intelligence, thinking that it will one day make us obsolete. As we all know, the advancement of AI has made massive leaps in recent years, particularly in the digital marketing industry, with huge platforms providing AI-generated content, such as ChatGPT and Jasper, being easily accessible to the public.

Now that advanced AI technology is right in front of us, many are beginning to develop that fear once again. But are these fears justified? Is OpenAI trying to take over the workforce? Are those of us who use AI tools contributing to our own downfall?

No. At least, not yet.

Why Do People Think AI Is Taking Their Jobs?

For a human copywriter, the time it takes to build an outline, do some research, and actually write the words can easily add up. Depending on the length of the content, this could take a couple of hours. For something like ChatGPT, this takes mere minutes (or seconds).

Not only is the content generated quickly, but it’s also SEO-friendly. AI writing tools are designed to pull from highly ranked sources on search engines.

AI can also come up with content ideas. While humans are sometimes plagued with writer’s block, a machine-learning program never has this issue. In fact, AI chatbots like ChatGPT can generate numerous topic ideas in mere moments, almost eliminating the need for human brainstorming.

And then there is the biggest threat of AI, which goes beyond the digital marketing industry: pricing. Even if you use the paid version of ChatGPT (GPT-4), it often costs far less than a copywriter.

Between the versatility, speed, and cost benefits of AI content writers, it sure seems like the future of the industry. However, AI-generated content still has a few major issues that need to be fixed before the threat to human content creators can be taken seriously.

AI Is Not Advanced Enough Yet to Be a Threat

Yes, AI content generators have made significant progress. The use cases of AI have expanded greatly, and now it can write product descriptions, social media post captions, ad copy, help with brainstorming, and generate high-quality, SEO-optimized new content. Natural language processing is better than ever, and AI writers can create a new piece of content in a fraction of the time it takes for the user to even type out the prompt.

So… how is AI not a threat?

What Do Human Writers Have That AI Writers Don’t?

If you are using AI consistently for content writing, then you should know that AI writing still requires a lot of human intervention. AI is versatile and can generate content very quickly. Although the content is often high quality from an optimization standpoint, there are still issues with AI’s copywriting skills.

Risk of Plagiarism

For starters, AI writing tools have been found to plagiarize other people’s work. Content writing AI algorithms are designed to learn from existing content on the internet and write content based on these sources.

Because of how these machine learning algorithms are designed, AI-generated content can sometimes be too similar to existing content and get flagged for plagiarism.

Lack of Personality

Another glaring issue with generative AI is the lack of personality compared to human written content. AI copywriters are designed to be objective and factual. Because of this, the writing can come off as bland. You can ask AI tools to write in a certain tone or voice, but there’s no guarantee that it will match what you had in mind.

While human writers use their thoughts and feelings about a subject to enhance their writing, AI simply can’t do this. AI’s content creation process differs from ours and does not allow opinions on subjects to influence their writing. (And if AI is advanced enough to hold opinions, we have bigger problems.) At the end of the day, there is no such thing as a gray area for generative AI.

Google May Punish AI Content in Rankings

Yes, AI writers are good at search engine optimization. However, Google’s algorithm cares about more than just that. Content also needs to, as the kids say, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), which AI may struggle to do.

Because AI pulls from existing sources, very little originality or authenticity exists within the content. When search engines see this issue, you get penalized for it. While AI text may be optimized for SEO, you still need to edit the content itself so that Google is satisfied.

Made-Up Statistics

At this point, you get it. AI pulls from what it finds on the internet and spits it back out in whatever fashion you asked for. So what if it can’t find the right information on the internet – or if it finds too many varying responses? Not to worry, it will just make something up!

Yes, AI tools are doing their best to answer your prompt quickly. And we all know that misinformation is rampant on the internet with multiple answers to the same question. That’s why you always need to fact-check any statistics or numbers that AI provides; you never know where the source of that information is (although maybe we will get sourced information in the future) — or whether that information is correct or not.

AI Still Requires Humans

Did you notice how many steps of the AI content creation process need a human’s input? When AI has incorrect (or straight-up plagiarized) content, a human needs to go in and fix it. Due to unoriginal content being punished in search results, a human needs to edit the copy to make it suitable for rankings. When copy is generic and uninteresting, it needs a human touch.

AI has made great strides as far as what it is capable of doing. The thought of AI generating comprehensible long-form content was unimaginable just a few years ago. Now it can help with the creation of many different types of content.

But in order to generate truly high-quality content with AI, a human still needs to help out. That’s why AI content generators have not replaced human copywriters; they just can’t quite hit the target on their own just yet. 

As language models and machine learning algorithms become more advanced, AI might do more on its own. However, with the current levels of functionality, there is nothing to be worried about. AI tools are still just that: tools. You can use them to help write the copy for your landing page or LinkedIn post, but it is not replacing you.

AI Image Generation

Another trend on the rise is AI-generated images. While there are plenty of great use cases for AI image generation and, for the most part, it works great, it has not replaced the need for human graphic designers, illustrators, or photographers. AI tools can create images or expand them but that doesn’t mean they are totally accurate or useful. Most notably, it can’t get humans quite right. A lot of AI-generated images of humans have extra appendages or other offputting features.

Looking For a Non-AI Digital Marketing Partner?

AI certainly has its place in content marketing strategy, there is no doubt about that. However, the expertise and abilities of experienced and talented copywriters are not easily replicated by AI-generated content. You still need skilled content creators to help shape and execute your content strategy.

If you’re struggling to find the right people to help content flourish, look no further than iSynergy! We have experts in all facets of digital marketing, including content creation. Reach out today and let’s get started.

Digital marketer using ChatGBT on a computer.

Are You Getting the Most Out of AI in Your Marketing Strategies?

In today’s ever-evolving digital landscape, staying ahead of the curve means having a firm grasp on artificial intelligence (AI). What about AI in marketing? Marketing teams leverage AI by using it to run effective campaigns, gain powerful insights into customer behavior, personalize campaigns based on spending habits, and improve results.

Generative AI can even be integrated into content marketing efforts to get you a competitive advantage in an overcrowded market. Take a deep dive into different use cases for AI in marketing initiatives.

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An example of user-generated content as an Instagram post.

Can User-Generated Content Help Build Your Brand?

User-generated content (UGC) is one of the most influential types of content to come out of the rise of social media. Open up any social media platform, and it won’t take long for you to find examples of user-generated content in your feed. Whether it’s made by big influencers or regular people like you and me, UGC has become a huge part of social media marketing (that’s right, social media marketing is more than having a catchy hashtag).

But does that mean UGC is the right move for your business? While no one can deny UGC’s impact, that doesn’t mean it’s the best course of action for every business to build brand awareness. First, you need to understand the different forms of UGC you may find on social media.

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What Is Psychographic Segmentation And How Can It Help Your Business?

Here at iSynergy, we’re a full-service digital marketing agency. We do SEO, creative design, ad placements, website design and hosting, among other things. In this blog, we’ll discuss a variety of industry essentials related to formulating an effective message to serve to your target audience. Read more

iSynergy digital media strategy

Creating A Successful Digital Marketing Strategy In 2020

Most businesses have some form of active digital marketing; we hear about blogs that link to social channels and backlink profiles from 2017 ALL THE TIME…but neither of those things are a “strategy.”

In 2017, a survey conducted by Smart Insights found that nearly half of all businesses had no strategic plan for digital marketing (and it’s likely that number hasn’t decreased much in the past two years). So, the question is – how do you build your 2020 digital marketing plan with a defined strategy?

Let’s start with a very important question. What specific marketing goals do you have for the next year?

Based on your answer, there are both simple and advanced digital marketing techniques that you can incorporate into your strategy. It’s important to understand where you’re currently at and where you want to be.

Here are the best ways to craft your digital marketing plan for 2020.

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Are Facebook Ads Relevant In 2020?

Facebook advertising is still one of the best ways that brands connect with over 3 billion users on the network. However, the algorithm, targeting, and types of ads constantly change, which makes it difficult for some advertisers to see successful results from Facebook ads. Read more

How Web Design Can Affect Your Digital Marketing Strategy

When putting together a digital marketing strategy, web design should be one of the first things you consider. How will your navigation, messaging, forms and other elements stand out to potential customers? It’s all about the details when it comes to enticing a user to engage with your site. Read more

iSynergy Domain Rating

Understanding Your Site’s Domain Rating For SEO

Your domain rating (known also as domain authority) is a huge factor in where you rank in search engine results. With a higher domain rating, your website has the ability to shoot up in search engine results pages (SERPs) and may even hit in the coveted results on the first page.

There are other SEO factors besides a domain’s authority that matter, but since a domain rating includes so many signals for search engine crawlers, it’s definitely one of the most important to get right.

So, what do you need to do in order to achieve a higher domain rating? Let’s take a look at some easy ways to raise your website’s rating for SEO.

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Our Top 10 Email Marketing Platforms for Your Business

Email marketing is one of the most cost-effective marketing tools out there (if you’re using it correctly), and most of the platforms available are easy to manage, giving you complete control in establishing direct communication with your customers.

But how do you know if you’ve chosen the RIGHT email marketing platform to meet the needs of your business? If you haven’t done your research, you may be overpaying for a product with fewer features and terrible results, which in turn causes you to lose more money. Not good!

The right email marketing platform allows you to:

  1. Create engaging emails
  2. Manage your contacts
  3. Segment users into groups
  4. Track the performance of your emails and campaigns
  5. Integrate with your website and other platforms
  6. Ensure that your emails will not end up in a spam folder

Now that you know what an email marketing platform needs to accomplish, we’ve compiled a list of providers (featuring pros and cons) to help you understand whether or not you’ve chosen the right one for your business! Let’s get to it:

Constant Contact

Constant Contact offers a 60 day free trial to ensure satisfaction. Their pricing is extremely fair because it’s based on list size. For example, the basic plan starts at $20/month for 0 – 500 contacts, $45/month for 501 – 2,500 contacts, and so on (find extensive info on their pricing here). There are no contracts, so if you’re not happy with their service, you can cancel at any time.

There are also some other features that we at iSynergy find important. They offer a drag and drop builder with mobile-optimized templates to choose from (or you can design your own), they feature reporting and A/B testing abilities, they offer a mobile app, they allow you to segment contacts to create more targeted lists, and they fully integrate with WordPress, Bluehost, WooCommerce, Gmail, etc.

One of the integrations involved with WordPress is a built-in form designer, which sounds AWESOME, however, the form builder only features text fields when building out your forms (no radio buttons, check boxes, drop-down selections, etc.). Definitely not good practice. Our suggestion would be to not use this feature and use a form plugin such as Gravity Forms on your websites.


Based on our own experience, MailChimp is extremely easy to use. They offer a free plan for up to 2,000 subscribers and 12,000 emails per month, they have a very visual drag and drop editor/builder with plenty of email templates to choose from, they integrate with WordPress and WooCommerce, they offer detailed reporting for your campaigns, A/B testing, embeddable forms, landing pages, Facebook, Instagram and Google ads, API, and they have a mobile app.

A major pro we found is that MailChimp offers a “Growing Business” plan for $10/month with unlimited subscribers and emails — this is the most inexpensive option for email platforms we’ve found!

Free accounts do not have access to email and chat support. Also, when opting in through a form from MailChimp, they require a double opt-in. We see a couple of problems with this:

  1. After filling out the form, a subscriber then receives an email prompting them to confirm that they want to subscribe. Until the subscriber confirms, they are not added to your email list, meaning you could be missing out on a potential lead.
  2. If there are too many clicks involved to sign-up for your offer, a subscriber may not decide to sign-up after all, meaning you just lost that lead.


Drip fully integrates with WooCommerce and Gravity forms, they have a flexible API, a drag and drop builder and they offer reporting. They have a free plan for up to 100 subscribers, which is perfect for anyone who doesn’t have a large list. Drip also offers a payment option to pay annually, and in turn, you get 2 months free.

In comparison to Constant Contact, Drip seems a bit pricey; Constant Contact offers a plan that is $65/month for 2,501 – 5,000 contacts while Drip’s plan for the same amount of contacts is $83/month. Drip also is very specific to eCommerce companies, meaning that this platform may not be suitable to other types of businesses because you may be paying for features that aren’t necessary.


AWeber integrates with a lot of awesome platforms! Some of these include WordPress, WooCommerce, Google Calendar, Google Sheets, Facebook, Linkedin, Gmail, Google Analytics, Google Contacts and Slack. AWeber also uses a drag and drop builder with email templates, while offering a 30-day free trial, reporting and pricing comparable to Constant Contact (basic plan starts at $19/month for up to 500 subscribers and unlimited emails).

After checking out some reviews, many users state that the available email templates are a bit dated in appearance. Also, according to EmailToolTester, even though it seems that their pricing is fair and comparable to other email platforms, unsubscribed email addresses count towards your monthly quota, meaning if you lose emails, your monthly cost does not go down – bad.

Active Campaign

Active Campaign integrates with WordPress website messaging that can be installed on your website, which is extremely beneficial if your company receives frequent inquiries. Some of the features of this tool include site messaging, SMS, engagement tracking and segmentation. Some other pros of Active Campaign are a drag and drop builder, reporting, form builder, a Gmail extension and a mobile app.

Payment plans are required to be paid yearly, and plans are based on the number of contacts you have or plan to have, so this can be a large chunk of money to start off with. And (this might only be considered a con if you’re after a quick and easy to use email solution), Active Campaign’s numerous features can be overwhelming.


ConvertKit offers a landing page editor in case you don’t have your own website, which can be extremely convenient for social media campaigns. They also integrate with WordPress, feature embeddable forms and they offer reporting.

Unfortunately, we found more cons with ConvertKit than pros. First, they only offer a 14-day free trial, but you have to register a credit card in order to get the trial, which we don’t like.
They’re also pretty pricey (there are more advanced tools — like Active Campaign — that are cheaper). They have no email builder, which ends up being a huge setback. They do have email templates, however, they only offer 3 templates to choose from and users have stated that they look outdated.

As great as it is that ConvertKit has a form option, unfortunately adding form fields requires HTML knowledge, which is not beginner-friendly, and it ends up being very unproductive.


GetResponse offers an extremely flexible drag and drop email and landing page builder, and their landing page editor is easy to use while allowing for A/B design testing. They also offer a form builder and detailed reporting for landing pages and email campaigns.

Based on our own experience, the platform itself can (at times) be difficult to navigate. Also, the form builder only features text input fields and no radio buttons, checkboxes, drop-down selections, etc. Their email and landing page templates are also a bit dated in appearance even though they have quite a few options to choose from.

Zoho Campaigns

Zoho Campaigns integrates with quite a few platforms such as G Suite, WordPress, Zoho, Facebook, Linkedin and Twitter. They also have a mobile app, a drag and drop builder, a form builder, and offer A/B testing.

Zoho Campaigns is also valuable in that it combines an email builder and CRM in one bundle. It features modern and visually appealing email templates and offers a free plan for up to 2,000 subscribers and 12,000 emails per month, which is exactly the same as MailChimp

*Our suggestion would be to compare features between these email platforms as their pricing is extremely similar.

The main con for Zoho Campaigns is that it’s a bit on the pricier side; their pricing plans seem to be based on the number of contacts you have (which is normal) but doesn’t explain in detail the features you receive with each plan. Their form builder also only features text input fields and no radio buttons, checkboxes, drop-down selections, etc.

Campaign Monitor

Integrates with WordPress, Salesforce, WooCommerce, Facebook and Google Analytics. Based on user reviews, the platform is easy to use and beginner-friendly.

The pricing is on the higher side. The HTML and SQL are not easily accessible, if at all, which could be a problem if you needed to customize anything.


Campaigner offers a 30 day free trial and social media integration. They also offer a drag and drop builder with professional templates to choose from.

Unfortunately, Campaigner is extremely pricey starting at $149.95 per month, and you have to pay the plan yearly which is a large expense at one time. Based on user reviews, the platform itself is on the slower side when processing any submitted action or when editing campaigns. To sign-up for the free trial, you are also required to register a credit card.



Omnisend offers a 14-day free trial of any of its paid plans, and their standard plan starts off at just $16 per month. What’s cool is that there are different modules you can add with extra features so you can really customize the standard plan to be perfect for your needs.

Omnisend offers some really interesting features for e-commerce marketers. Most of the tools in this list handle email marketing automation, but Omnisend takes it further. With this tool, you can actually add several different channels into the same automation workflow, which lets you centralize your customer data and marketing campaigns, and shave hours off your workload.

Also, Omnisend is really easy to use: each kind of campaign uses a drag-and-drop builder with a ton of customizable templates so you can create your messages easily. They offer email capture, smart segmentation for precise targeting, and a ton of channel and e-commerce platform integrations too.


Where Omnisend has room to improve is via mobile. They don’t have a mobile app as of yet, so creating campaigns on the go is a bit tricky. Also, while their automation workflows are quite sophisticated, they don’t have the most visual platform. Their automation workflows, in terms of being clear and visual, fall somewhere between Mailchimp and Drip.

In conclusion, our advice would be to cross-reference features with prices to fit the needs of your business. Every company is different, and only you can know what email platform will suit you best.

Do you need help choosing the right email marketing platform OR even writing the email itself? Take a look at our services and see how we get you the best open rates possible!

We are recognized as a top Digital Marketing Company on DesignRush.

Search Engine Techniques to Avoid: 12 SEO Mistakes and Myths

Not all SEO efforts end well. There are a lot of myths and mistakes that beginners can make which end up doing nothing or even harming your rankings.

For those who are new to optimizing their pages the whole thing can seem a bit unclear at times.

If you want to keep your ranking then pay close attention to the following myths and mistakes. Knowing how to rank higher in search engines isn’t just about what you know but also being able to parse the bad from the good.

We’ve compiled twelve of the most common, read on and we’ll show you how to avoid wasted effort and dropping rankings.

Myth #1: Keyword Targeting is No Longer Needed

If anyone tells you that keywords don’t matter anymore… well, they’re wrong.

Go punch something into Google and see how many results come back with an exact keyword match. For shorter phrases the answer to that is likely to be around 100%.

Contextual searching has changed the game for long tail keywords. Semantically related phrases will pop up easily now.

If you try asking a question or typing in a long phrase in Google the exact match percentage is going to go down. That doesn’t mean that keywords are a thing of the past.

While it’s true that keyword stuffing and other outdated tactics will actively get you penalized these days, you should still keep your keywords in your on-page SEO.

Search engines are always going to use keywords. It’s the nature of the beast and you don’t want to fall behind by buying into this myth.

Myth #2: SEO is Dead

People have been saying that SEO is dead for a long time now.

Most of these people are trying to sell you on alternate models like sales funnels powered by PPC advertising. The rest are frustrated that they’ve had to change their tactics as time goes on.

The truth is that SEO techniques naturally evolve but as long as there are search engines there are going to be ways to make sure that your content ends up on top.

Black hat techniques are falling off more quickly.

Good SEO these days comes from providing an optimal user experience.

Myth #3: Only Top Ranking Matters for X Keyword

Many of us want to make sure that we rank for generic keywords.

The competition is stiff and many people pour a ton of money and time into trying to get there.

And a lot of them will fall short.

The truth is that focusing on long tail keywords can help to bring in an impressive amount of organic traffic while keeping you from banging your head against the wall.

If you can rank #1 for ten long tail keywords which have the same overall traffic volume as the more generic phrase you’re competing for you’ll be in good hands.

Your ranking matters but it’s the overall amount of traffic you can get coming in that will be the big one in the end.

Myth #4: Google Hates SEO

They don’t.

Or, to be more accurate: Google actively opposes black hat SEO techniques while purposefully rewarding sites which generate a great user experience.

Many of the major updates on Google have been targeted at reducing the instances of pages ranking while not giving the users what they need.

They’ve made their official stance pretty clear.

They also have a beginner’s guide available for those who still insist Google’s stance on SEO is a completely negative one.

There are a lot of shady techniques out there and as Google evolves, so do black hat techniques. They aren’t going anywhere soon but if you opt to use them you’re going to get caught sooner or later.

Myth #5: SEO is Digital Sleight of Hand

There’s a growing, vocal group out there that contends that search engine techniques are nothing but a scam.

Google contends the opposite. Thousands of people who’s businesses have been helped through organic search traffic brought about by SEO would probably argue otherwise as well.

SEO got a bad rap: in the early days it was mostly cheap, borderline-spam techniques which ended up dominating Google’s rankings before the release of the Penguin update.

Instead the focus is now on producing great content for your readers and potential customers.

It’s still SEO. It’s just the newest iteration.

There are still agencies out there which can hurt your rankings. You’ll just want to make sure you properly vet anyone you choose to work with.

Myth #6: Paid Ads Are the Only Way Forward

Once again this myth seems to be mostly propagated by people who are trying to sell you something.

The truth is that 10% of clicks go to paid ads on Google, the other 90% are focused on the organic search results. While this ratio has been changing as people get better with correctly targeting PPC traffic its still not topped out.

We recommend using both. PPC traffic, with the right targeting, can convert at a higher rate than organic traffic.

More and more people are developing some internet savvy. That’s actually a good thing for those operating under a PPC model, if someone clicks on a paid ad then chances are they have commercial intent.

But the largest portion of clicks still comes from organic traffic.

You shouldn’t ignore either but don’t let people scare you into thinking that only paid ads are worth investing in nowadays.

Mistake #1: Not Developing Plans

SEO doesn’t just happen. If you’re trying for a better search engine ranking then you need to button down and focus.

That means strategy is essential.

Just jumping in is better than doing nothing but if you want to dominate the search engines you’re going to need a plan.

Mistake #2: Neglecting Smaller On-Page Search Engine Techniques

Title tags and meta descriptions are two of the simplest pages of on-page SEO to handle. Anyone who knows what keyword they’re targeting can make sure they hit them.

Which makes it odd that so many people neglect them.

If you have great content then you want to show it off then you should be doing everything within your power to climb through the rankings.

Title tags are always a good idea to spend some extra time on. You don’t need to be an excellent copywriter to figure out which information and keywords need to be there.

Meta descriptions get a little bit more complicated.

Think of them as short form copy for drawing in traffic. A good meta tag can increase the click-through rate of a post or page quite a bit and a generic sounding one can hurt it.

In either case, make sure that you have these two elements in order for the best results with both SEO and CTR.

Mistake #3:Focusing on Quantity of Links

Off-page SEO is dominated by backlinks.

There’s a reason that sites which sell an impressive amount of backlinks are still around despite it being directly against Google’s policies.

What many newbies don’t understand is that the quantity of backlinks pales in comparison to the quality.

If you get featured on Forbes then that one back link is going to have more “juice” than a dozen paid-for links on no-name blogs.

Your outreach efforts should always focus on authority sites if you’re having to put work into them.

While you shouldn’t neglect getting backlinks anywhere you can, you’ll improve your rankings much more if you make sure you have links to high authority web pages.

Mistake #4: Low Quality Content

When you’re in a hurry to get a project going and you don’t have a ton of funds mistakes happen.

One of the biggest traps that people fall into is hiring bad content writers to do the work for them. It’s easy to find someone who works cheap after all.

Good content will cost you some cash but a single great piece is worth it’s weight in gold.

Not everything on your page needs to be incredible cornerstone content but every single thing should be readable and of use to the user.

Major grammatical mistakes, blocks of text, and misuse of words plague sites which aren’t careful when outsourcing their work. They can hurt your rankings and increase the bounce rate from your site.

Don’t mess around with your content, six good pieces is worth two dozen lesser ones.

Mistake #5: Giving Up Too Early

Good SEO takes awhile to go into effect.

You can help things along by ensuring that you have a proper XML sitemap in place, especially if you’re a newer site.

On the other hand don’t be discouraged if you’re not dominating the first page for your targeted keywords at the end of the week, or even the month.

This is especially true if you’re using white hat techniques.

Rome wasn’t built in a day and you shouldn’t expect your business to be either.

Things can be even harder if you’re using someone in-house due to the complexity. Most companies will want to take a look into the benefits of outsourcing their SEO.

Mistake #6: Neglecting Anchor Text

The anchor text for both your internal and external links matters.

Avoid excessive inbound linking, especially if you’re going to be repeating the same keyword rich anchor text.

You’ll also want to avoid things like “click here” for the most part. These generic anchor texts can work once in awhile but Google reads for context as well as the link itself.

It’s a simple fix, just work things in naturally and you’re on the right path.

Putting in the Work

When it comes down to it, your SEO strategy is going to take a lot of work and time no matter how you’re planning on doing things.

Steer clear of myths and make sure you use only good search engine techniques and you’re well on your way.

Knowing how to improve search engine ranking is only half the battle, you still need to put in the time to do it.

If you’d rather focus on what you love, however, it may be time to contact a professional and see what they can do for you.