Tag Archive for: marketing

Digital marketer using ChatGBT on a computer.

Are You Getting the Most Out of AI in Your Marketing Strategies?

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In today’s ever-evolving digital landscape, staying ahead of the curve means having a firm grasp on artificial intelligence (AI). What about AI in marketing? Marketing teams leverage AI by using it to run effective campaigns, gain powerful insights into customer behavior, personalize campaigns based on spending habits, and improve results.

Generative AI can even be integrated into content marketing efforts to get you a competitive advantage in an overcrowded market. Take a deep dive into different use cases for AI in marketing initiatives.

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Automated email sequence to an inbox.

How to Harness the Power of Email Sequences

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Email marketing is the powerhouse of digital marketing strategies. One of the most powerful tools in this strategy’s arsenal is the automated email sequence.

Email marketing automation can entice new and bring back existing customers without you having to constantly hit send. Just set it, forget it, and reap the rewards.

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An example of user-generated content as an Instagram post.

Can User-Generated Content Help Build Your Brand?

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User-generated content (UGC) is one of the most influential types of content to come out of the rise of social media. Open up any social media platform, and it won’t take long for you to find examples of user-generated content in your feed. Whether it’s made by big influencers or regular people like you and me, UGC has become a huge part of social media marketing (that’s right, social media marketing is more than having a catchy hashtag).

But does that mean UGC is the right move for your business? While no one can deny UGC’s impact, that doesn’t mean it’s the best course of action for every business to build brand awareness. First, you need to understand the different forms of UGC you may find on social media.

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The Ultimate Guide To Marketing To Gen Z

The Ultimate Guide To Marketing To Gen Z

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Every generation has its own “brand” of marketing. If you’re a millennial, I bet you can vividly picture every ad when we say “Nickelodeon during the ’90s.” While that was 30 years ago, the same marketing rule still applies to any generation: know your audience. Read more

What Are Long-Tail Keywords & How to Find Them

What Are Long-Tail Keywords & How to Find Them

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While it’s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it’s important that you’re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you’re targeting an audience that’s likelier to convert! Read more

What is Geofence Marketing? How It Works & How To Get Started

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The digital marketing industry has grown and evolved over the past decade. And, with new forms of technology comes new ways for advertisers to target individual users and create a highly specific, intent-based marketing strategies for their business. Read more