Every generation has its own “brand” of marketing. If you’re a millennial, I bet you can vividly picture every ad when we say “Nickelodeon during the ’90s.” While that was 30 years ago, the same marketing rule still applies to any generation: know your audience. Read more
While it’s great to be ranking for a lot of keywords and generating a ton of organic search traffic to your website, it’s important that you’re gaining the attention of the right audience. Executing a great SEO strategy is only half of the equation. The other half is making sure you’re targeting an audience that’s likelier to convert! Read more
The digital marketing industry has grown and evolved over the past decade. And, with new forms of technology comes new ways for advertisers to target individual users and create a highly specific, intent-based marketing strategies for their business. Read more