The three pillars of SEO Success are local, on-page, and off-page. Read more
Local SEO has become the key to customers finding nearby businesses, because, without a listing in Google, your business may not get the same traffic as your competitors who have optimized for local SEO. While many think that it’s as simple as adding your business to Google Maps, unfortunately, it’s a bit more technical than that. Read more
Siri started off a voice search trend all the way back in 2011, which means if you have not updated your site for voice SEO, then you could be missing out on organic traffic related to queries through voice assistants.
Originally the technology was not as streamlined or effective, but in today’s world, phones and smart home speakers are used to search for all kinds of information. (There were over 3 billion voice assistants in use as of 2019.)
As a result of this shift, older keyword strategies and short phrases simply cannot compare to the effect of long-tail keywords and the question-and-answer content needed for today’s SEO strategy. People are using voice search more than ever before, and thanks to AI technology, voice recognition and search accuracy are improving daily.
Do you remember when Google’s search results were just a list of blue links with plain text descriptions? Looking back, it must have been much harder to find what we were looking for. We had to actually use our brains to read through the results and pick out the one that best answered our question, then click on it to find our answer. Read more
Imagine that you’re an auto dealership, and you’re looking for a way to stay ahead of the curve (which isn’t easy, because auto is a highly competitive industry). Would you believe that there is a FREE tool hiding in plain sight (on the internet, of course) that can launch you well past that curve and, instead, make you leader of the pack? It’s a little thing called Google My Business (GMB). Read more
There’s no escaping Google – especially in the business world. Whether you need a search listing or want to appear on Maps, you as a business owner NEED to understand how Google My Business (GMB) operates.
For what seems like ages, SEO professionals and small business owners alike have been all over the map, trying like hell to manage online presence across various Google platforms. It’s been a long, winding road – until now. Read more