15 AI Marketing Tools You Need to Know About

While AI was once a dream for the future, it’s now weaved into our everyday lives.

Siri is a great example of it, along with Google Assistant. You can use it for day-to-day operations like asking about the weather, but it’s also a huge asset as a marketing platform.

If you’re a marketer, you know how hard it can be to keep up with the latest trends. Nowadays, plenty of new AI marketing tools come out every day. Luckily, you have us to give you a list of the best AI marketing tools.

Artificial Intelligence Isn’t Perfect

Even though AI-generated content can be incredibly helpful and save time for content creators, you still need to proofread the content to ensure it meets the desired quality and standards. With AI-generated content, errors, typos, and inconsistencies can slip through.

So what does this mean? Your content generation can’t be all hands-off. You still need to proofread everything and not take AI as an end-point. Some AI-powered tools even tell you within their site that if the technology doesn’t know the information, it makes something up. You also need to watch for plagiarism. After all, AI’s natural language processing is designed to mimic human behavior.

Save Time With AI

Marketing professionals use AI technology to enhance their strategies and streamline processes, and they’re not alone. AI is used across industries and for a variety of different contexts. Let’s take a look at some use cases for AI technology.

Data Analysis

AI can analyze large data sets to identify patterns, trends, and insights that humans may not easily detect. AI data analysis is especially useful in fields like finance, marketing, and scientific research.

Personalization

AI can personalize content and recommendations for individual users based on their preferences, behavior, and demographics. This is useful in e-commerce, entertainment, and social media management.

Automation

AI can automate repetitive tasks and workflows, allowing you to focus on more complex tasks that require human intelligence and creativity. Automation is used in industries like manufacturing, logistics, and customer service. Chatbots are an increasingly popular use case for AI marketing automation.

Prediction

AI can predict future outcomes and trends based on historical data and machine learning algorithms. This can be useful in the healthcare, finance, and risk management fields.

Lead Scoring

By analyzing customer data (like spending habits), AI uses algorithms to find out how likely a lead is to make a purchase.

Content Creation

Sometimes writers and marketers get stumped. This is where AI comes in to generate compelling content.

It’s important to understand what different AI software does before you use it in your content marketing efforts – if not, you may end up making some embarrassing mistakes.

1. Seamless.AI

Seamless.AI is a real-time search engine used in B2B marketing. It’s a type of virtual phonebook with more than 800 million contacts. When a user types in a contact inquiry, the software searches the internet for the most recent data.

It’s a fantastic email marketing tool that helps you organize new contacts and streamline CSV updates with the most accurate information. It can give you up-to-date, actionable insights into your leads, revenue, technologies they use, and a breakdown of their website’s top keywords.

Effortless Integrations

Seamless also offers an AI writing assistant to automate marketing tasks. Writer by Seamless generates intuitive sales scripts, emails, and even social media posts. Cut time on entering information with integration that includes Hubspot, LinkedIn Sales, Outreach, Salesforce, and other CRMS.

2. ChatGPT

Released in November 2022, ChatGPT (Generative Pre-trained Transformer) has taken the globe by storm, from corporate banks to small businesses. This AI chatbot created by OpenAI can be used in copywriting for blogs or creating templates for email campaigns – just about any content generation you want or need.

If you need clarification on a response, ChatGPT can elaborate. Similarly, the more detailed your prompt is, the better the response from the bot. Use with caution, however, because its “knowledge” only goes up to 2021.

Also, ChatGPT has a bit of a reputation for making up responses it doesn’t “know” and not being able to tell facts from false information. These are reasons why it’s important to always fact-check generated content from any AI platform.

You can access GPT for free or upgrade your subscription for faster response times, new features, and access when it’s at its “peak.” Check their website for pricing.

3. Jasper AI

If you need to create content with a specific brand voice already weaved into the output, Jasper is a good option. You can write open-ended commands with the Google Chrome extension and let Jasper do its thing.

We get it; writer’s block happens. Jasper generates multiple outputs at once, some with a different angle. Just like ChatGPT, the more specific you are with your commands, whether you’re coming up with ad copy, blogs, email subject lines, social posts, landing pages, or even real estate listings, the better the content marketing.

Remember how we mentioned plagiarism a bit ago? Jasper users have complained about that, along with inaccurate responses. On the flip side, Jasper can write in nearly 30 languages. As with any AI content marketing assistance, fact-check and throw it in a plagiarism tester.

4. Copy.ai

If you’re stuck in a rut, Copy.ai can help. This AI is a copywriter’s best friend for brainstorming and blog outlining. Use it for social media posts, blog writing, product descriptions, and even copy translations.

It boasts that it can handle all your copywriting wants and desires. Their content optimization for email marketing includes an analysis of your target audience and brand voice that tailors subject lines and calls to action to match both. It can also help with search engine optimization (SEO) by checking your content against Google’s guidelines.

You can give Copy.ai a URL and a persona, and it will generate posts for social media platforms such as LinkedIn and Facebook. Or you could use it to produce Google Ads based on your data. Overall, this is one of the most well-rounded AI writing tools on the web.

5. Albert.ai

As laid out on its FAQ page, think of Albert AI as a team member — a virtual one, that is. Like other AI platforms, it uses machine-learning algorithms to handle the more tedious aspects of your marketing strategy.

Marketing teams use this cloud-based software to generate predictive data and analyze the old to create more effective marketing campaigns. It can ID new audiences, create personalized content, and optimize ad targeting in real time. But that’s not all – it also adjusts budgets based on past performance metrics and current market conditions. Never overpay for a PPC ad again.

6. Surfer SEO

This is a great tool for those looking to up their SEO game. Surfer SEO uses machine learning and data analysis to provide recommendations and insights on SEO-optimized content.

When it comes to SERPs, Surfer doesn’t guess where you’ll place. Instead, it uses real-time data to tell you what’s up. Know exactly what each page of your website needs in order to rank high.

7. MarketMuse

Marketed toward B2C companies, this AI tool helps users improve their content strategy by suggesting what kind of topics to cover while it looks over relevant and existing content.

MarketMuse looks at competitors, keyword research, and more to reach its suggestions. It checks out your inventory (the content you have on your website), then helps you plan out content.

8. Phrasee

Geared toward enterprise marketers, Phrasee creates optimized subject lines, push notifications, CTAs, and social media marketing posts. By doing that, customer engagement and conversion rates rise.

So how’s the customer experience? Pros include predictive analytics, A/B testing, and brand management. However, users have noted that integration can be challenging – and pricing can be steep.

9. Ocoya

Effortlessly and efficiently beef up your social media marketing with Ocoya.

Ocoya integrates with a lot of social media heavy-hitters like Facebook, LinkedIn, YouTube, and TikTok. It doesn’t stop there, though. It also integrates with Zapier, Wix Commerce, Bigcommerce, Grammarly, and Etsy, among other ecommerce sites.

10. HubSpot

It’s more than just a CRM; HubSpot is a one-stop-shop resource with AI tools that make marketers’ lives easier. HubSpot’s creation assistant helps sales and marketing teams generate and share high-quality content quickly. Whether you want jazzy social copy, marketing emails, CTAs, or blogs, you can do it all with HubSpot’s AI functions.

11.Krisp

How many times have you been on an important call only to have it disrupted by background noise? Krisp can help you keep it professional, no matter what’s happening around you.

It’s an AI-powered app that can handle all your meeting needs – from taking down notes to noise cancellation. This AI can be used on desktops (both Windows and Mac), iOS, and through a Google Chrome extension. Unfortunately, a version for Android isn’t available yet.

Users think highly of the software, noting it does its job well. Tiered subscriptions range from Free to Enterprise, but you have to contact customer support directly to find out the exact pricing of services.

12. Beatoven.ai

One of the most challenging aspects of content creation is finding the right music. Either you find the perfect tune and it comes along with an expensive licensing fee – or you just can’t seem to find the right song at all. Either way, Beethoven.ai can help.

Beatoven.ai helps you come up with a custom track by combining music theory and production concepts – royalty-free.

13. Otter

Transcribe conversations, especially in meetings, with Otter.ai in real-time.

Its abilities aren’t limited to just dictation – Otter also summarizes conversations. Integrations with Google Meet, Zoom, and Microsoft Teams make using it even easier.

You can use Otter for your personal life, too, virtually jotting down ideas or conversations when you’re on the go. Any files that have a voice in them can be uploaded to Otter to be transcribed.

14. Descript

Video and audio editing can get difficult, especially when you have different tracks that you’re trimming and tweaking. If you’re a content creator or influencer, time is crucial. Descript transcribes audio and video clips so you can edit them by changing the transcription.

But it doesn’t stop there! Descript also offers background removal, voice cloning, screen recording, captions, and subtitles, for starters.

The transcription feature is a user favorite, although some say that getting started – especially if you are new to editing in general – can be tricky. Try it with a free plan or upgrade to Pro for bigger and better features.

15. Cleanvoice

Who hasn’t stumbled over their words and added a few extra “uh”s and “um”s? Never fear; Cleanvoice is here!

Cleanvoice uses AI to remove those pesky extra syllables, along with any stuttering. It also keeps longer pauses in check by shortening those spaces to keep the audio flowing. Other features include background noise removal, podcast transcription, and podcast mixing.

Once your audio is uploaded, Cleanvoice gets to work and tells you where it wants to “clean.” After you go through everything, you can download or export the final result.

iSynergy Can Guide You Through AI

From search engine optimization to contact segmentation, the opportunities in AI are endless. With our help, you can leverage the best of the best AI marketing tools to gain deep insights into customer behavior.

So, don’t spend another second thinking about it – utilize the fantastic possibilities of these top-notch marketing tools and skyrocket your business! What are you waiting for? Alexa, contact iSynergy now.