These 4 OpenAI Plugins Will Change the Way You Work

Artificial intelligence is rapidly changing how many industries operate. This is especially true for the digital marketing industry. With a plethora of tools at your fingertips, AI has become difficult to ignore.

In particular, OpenAI has been leading the charge with its AI creations, including DALL-E, Whisper, OpenAI API, and, of course, the chatbot that started the craze: ChatGPT. If you are somehow unfamiliar with ChatGPT, go to chat.openai.com to catch up with the rest of the world. With its advanced natural language processing (NLP), ChatGPT took the world by storm upon release.

Whether you are using GPT-3 or GPT-4, it’s easy to see how OpenAI’s signature product took the world by storm. Using ChatGPT feels like using a cheat code, with its vast array of features and incredible functionality. However, as amazing as it is, there are still plenty of limitations.

This is where OpenAI plugins come in (specifically, ChatGPT plugins). While ChatGPT has diverse features, plugins allow for entirely new and different use cases not previously available.

How Do ChatGPT Plugins Work?

Starting with only a small number of contributors to ensure safety, OpenAI has slowly allowed more and more developers and users of OpenAI API to create ChatGPT plugins for GPT-4. While some of OpenAI’s code is available on Github, ChatGPT is left private until given authorization. 

These plugins provide users with far more ways to use ChatGPT with new functionality and updated artificial intelligence. More and more plugins are being developed over time, but many of the existing plugins have amazing digital marketing applications. With abilities to assist with SEO, content marketing, social media, web development, and more, ChatGPT plugins can turn the tool into an AI-powered digital marketing expert.

To access OpenAI plugins, first, you need to pay for ChatGPT Plus. After that, enable plugin access in your settings, at which point you can check your enabled plugins. If it says no plugins are enabled, navigate to the plugin store. Plugins are still in beta, but there is no waitlist to access them, so you should have no hurdles.

Now that we have gotten that out of the way, we can delve more into the specific plugins you should use for your digital marketing efforts — or at least try a tutorial.

1. SEOPress

This AI model allows you to input a URL and a keyword, and, in turn, receive an abundance of on-page SEO information. This includes robots.txt, load time, title tags, metadata, headers, image names, keyword occurrence, and more.

This tool is excellent for analyzing your own website, auditing your on-page SEO, and analyzing and researching your competitors’ websites to understand their on-page strategy.

1. Social Search

If you are trying to find social media trends or what a specific personality has been saying online, Social Search is the right plugin for you. This plugin API pulls data from X (formerly Twitter) based on trending hashtags, popular topics, and specific user handles based on your search query.

This tool helps you keep up to date with the trending topics on social media, which helps you create relevant and topical posts for your social media strategy.

1. Visla

Visla is a video generation plugin. Based on the video topic that the user inputs, Visla pulls from public stock footage to create short-form videos that the user can use for content marketing purposes. It helps the plugin generate the video more effectively if the user inputs other properties such as video title, description, tone, etc.

1. Speedy Marketing

Last, but certainly not least, Speedy Marketing is a content generator specializing in SEO-optimized copywriting. Simply provide your website’s URL to the chatbot and give a brief description of the content you want it to write to get a piece of content that can help boost your rankings in SERPs.

This plugin can help a lot if you don’t have the time to write blog articles or product descriptions from scratch.

Maximize ChatGPT’s Potential

With these 4 ChatGPT plugins, you can take your digital marketing strategy to the next level. And don’t stop here: look further into OpenAI’s plugin store and craft your own plugin list that you can leverage to maximize your potential. Remember, AI is not a replacement for your own work, it is a partner. 

Still not sure about using artificial intelligence at a high capacity? Looking for a more human partner? Look no further than iSynergy. If you need help with anything in the digital marketing space, we are here to help. Get in touch so we can get started!