OMNI-CHANNEL MARKETING – Every time I read this term, I can’t help but hear a narrator’s deep, booming voice echo in the back of my mind (for fun, let’s picture James Earl Jones or Morgan Freeman). Now say it together: “Omni-channel Marketing…” I mean, it (literally) sounds great, but what the heck is it? Read more
Looking for an innovative way to increase traffic to your business and boost revenue? Of course – what business doesn’t want an increase in traffic and revenue? Now, if only you could find a way to allow customers to explore your business online (from every perspective), too… hmmmmm.
Well folks, today is your lucky day. Read more
If you are in advertising and don’t know the answers to these questions, you are already 15 steps behind. Mobile marketing isn’t the future, it’s the NOW, and as such, marketing strategy needs to have mobile marketing as its top priority. More users than ever before are spending insane amounts of time engaged with mobile devices, and this is one trend that will surely continue for many years to come… Read more
“We’ve been growing even more since we’ve had Google Street View. Any future location we open is going to have this feature. I think it’s invaluable and it’s going to be necessary”
– Rudy Poe, managing partner, Just Food For Dogs
Just Food For Dogs (JFFD) is a company located in Newport Beach, California, that produces healthy, whole foods for dogs in a human-grade dog food kitchen. Read more
It’s easy to explain our individual sources of inspiration; they can be acquired from many things, whether it be from a specific genre of music or a famous designer – anything that pushes us into our creative state in order to begin our creative process. Everyone finds inspiration somewhere. You don’t have to be a professional designer to do it. Read more
Many times the most effective way to gather all of the ideas bouncing around in a creative space is to use visual references. This applies whether you’re presenting to a client or simply trying to provide a clearer picture of your ideas. Read more
I’ve helped with the planning of numerous build-outs, moves and remodels for various companies over the years, and each time, my customers reiterate how thankful they are that we spoke prior to the move/remodel rather than after. It saves a ton of time and a ton of money. So, before you make any major changes, here is what you need to know in 5 easy steps. Read more
Looking to build your first portfolio, but not sure where to start? I don’t blame you: portfolio organization is tricky! But, I’m here to (hopefully) make your life easier. I’ve put together 10 steps that will help you on your powerful portfolio journey!
Only show your best work! Go for quality, not quantity. Read more
“Not everything that counts can be counted, and not everything that can be counted counts.” -Albert Einstein
How do we measure the success of a trade that is subjective? I struggle to understand this concept when re-evaluating our departmental processes, because the very idea of measurable goals contradicts everything about creative freedom. Read more
Having your website hacked is something that the majority of small to medium-sized businesses never really think much about until it happens. Then, at that point, it is completely overwhelming, because there is no plan in place for addressing this type of situation – which is compounded by the effect that a hacked website can have on your business, reputation, and customer trust. Read more