In March 2018, the General Data Protection Regulation was enacted, forever changing how websites interacted and tracked a visitor’s data through a cookie. These digital cookies had always made it possible for any website to collect information about its visitors and use that information to create more marketing opportunities. However, you can’t visit a website […]
Content marketing brings in traffic and engagement across many channels. When done correctly, blogging and social media posts really drive visibility for your business. Plus, it costs you nothing to create content for your business.
To launch a website with HubSpot CMS or WordPress, that is the question! Both of these CMS platforms offer an easy way to build your site with a content-first strategy, but should you use either of these to build your website? We’ll share our review of HubSpot and WordPress, as well as what features each […]
Search engine optimization is a large umbrella term that relates to dozens of different factors that affect your site’s organic visibility on search engines. These factors are typically categorized into two groups: on-page SEO and off-page SEO factors. For small businesses, these factors can be important first steps that lay the groundwork for any additional […]
Social media sites can make it easy to forget just how much content is on your social media accounts. When you’re planning out what to post and on which channel to post, it can be a difficult and complicated process if you don’t have it in a clear view. As a social media marketer, it’s […]
In many ways, Search Engine Optimization is like a game. Google, Bing and other search engines award points to those who perform the best. In the case of Those points add up, and the ultimate prize is a better search engine ranking, which translates to a higher position on the search engine results page (SERP).
Great content, terrible navigation. It’s a common problem that users see every day. Whether they’re trying to go back to a previous page they were on or trying to view all products in the same category, breadcrumbs help solve a lot of these issues.
When it comes to building your brand’s online reputation, it’s hard to overstate the importance of online reviews. Still, many business owners, managers and marketers continue to ignore this simple aspect of an effective digital marketing strategy.
If you have a WordPress site, you have probably heard your developer or web administrator speak in trepidation about a “WordPress security alert.” Since it’s reported that thousands of WordPress sites are vulnerable to hacking, the open-source content management system often uses security updates to protect its customers from hackers and vulnerabilities.
Every type of business has some kind of ecommerce today. Whether you’re serving products to consumers or other businesses, the models used to bring these products have changed.
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