Email marketing is the powerhouse of digital marketing strategies. One of the most powerful tools in this strategy’s arsenal is the automated email sequence. Email marketing automation can entice new and bring back existing customers without you having to constantly hit send. Just set it, forget it, and reap the rewards.
If you’re looking for digital marketing success, you’re likely aware of how important search engine optimization (SEO) is. It’s equally important to monitor your SEO performance and determine the success of your marketing efforts. You should monitor a few key performance indicators (KPIs) to determine your SEO strategy’s strengths and weaknesses. SEO KPIs can give […]
Most people hear SEO and immediately think of Google — but that’s not the only place where search engine optimization matters. If it has a search bar, it has a search engine algorithm – this means you should be learning how to optimize for YouTube, Pinterest, and, yes, Amazon. You want your Amazon ecommerce store […]
What are you even doing if you’re not trying everything you can to advertise directly to your target audience? In today’s digital landscape, it’s even easier. With the rise of online marketing, companies now have access to advanced tools and techniques that enable them to target their ideal customers with unprecedented precision and efficiency, thanks […]
Did you know that YouTube is the second biggest search engine after Google? If you aren’t using it to promote your business – you really need to be. But you can’t just upload videos to your YouTube channel and expect instant success. You need to make sure that you’re optimizing specifically for YouTube. Not sure […]
User-generated content (UGC) is one of the most influential types of content to come out of the rise of social media. Open up any social media platform, and it won’t take long for you to find examples of user-generated content in your feed. Whether it’s made by big influencers or regular people like you and […]
Just imagine everything our iSynergy team works on in a day for every client and even our own website and social media accounts. How can we possibly get everything done without forgetting anything? The long answer: we’re extremely good at our jobs and never, ever miss. The short answer: Wrike. It keeps us on track […]
Google Analytics 4 (GA4) is the newest version of Google Analytics. GA4 was originally launched in late 2020. Before GA4, Google Analytics was primarily used for websites. Google built a separate entity, Firebase, to provide computing services for mobile apps, including an analytics function. These previous generations, known as Universal Analytics properties (UA), are being […]
Before you launch a podcast, you should know that it takes time to cultivate a crowd who’ll listen to you. Beyond that, you’ll have to formulate great content, interview the right people, use the proper equipment and much (much) more. Then, you’ll need to publish and move on to marketing and promotion. It’s certainly no […]
A well-placed photo captures all the attention of the audience in a single moment, typically more often than the text or typeface in your graphic design work. Many designers overlook how important high-quality photos are for crafting the perfect design. If you’ve worked with stock photos long enough, they all begin to look the same, […]
