10 Stats That Will Make You Rethink Digital PR

U.S. digital marketing spend is projected to reach nearly $120 billion by 2021. A large proportion of that, we believe, will end up being spent on the growing sector of digital PR.

More and more consumers are blocking out targeted advertising, and for many companies this means thinking about new ways of communication. Digital PR is a fast-growing part of online marketing, and it’s something your company needs to consider for its online success. Read more

Important PR Keywords to Include on Your Website

Traditional public relations has roots reaching back much further than the internet. Embracing technology and using SEO to your advantage will help your marketing campaigns have a bigger impact.

Search engines have become a part of everyday life. Think about the last time you went an entire day without Googling something — almost impossible, right? The total number of online searches has risen every year since it’s invention. In 2017, that amounts to an average of 3.5 billion searches per day! Read more

The Benefits of SEO Outsourcing for Your Website

Running a business is a constant battle of efficiency vs profit margin.

As a business owner, you must always weigh the potential of return on investment (ROI). Which is why SEO outsourcing may not seem to make much sense initially. It’s just writing, right? How hard can it be?

The truth is, companies who outsource their SEO work see a much higher ROI than companies who keep their SEO projects internal. Outsourcing is time-saving and cost-effective, returning money on the backend that the company might not otherwise have seen. Read more

Why Your Website Needs a Creative Design

Have you noticed that the number of visitors to your site seems stagnant? Are you frustrated because you’re not rising in the search engine rankings? Are you spending hours developing awesome creative content, drafting blog posts, and even sharing your site on social media – only to see minimal results?

The reality is that poor website design may be to blame. Read more

Announcing the Winner of Our Digital Marketing Makeover

As a digital advertising agency, it only made sense that we would think outside the box when planning a way to give back to the community. In a room full of creative minds an idea was born: what better way to give back than by offering up our services in the form of a complete digital marketing makeover to a deserving nonprofit? Read more

What You Need to Know About Influencer Marketing Right Now

At a digital ad agency, the only thing constant is change. Every day is different, and we wouldn’t have it any other way! We’re always working on new projects that leverage cutting-edge strategies with the latest trends in order to execute successful results for clients. (And, sometimes, this means transforming the conference room into a book signing hotspot.) Read more

What Can a Digital Advertising Agency Do for You?

Welcome to the future! In today’s world, we connect with people, shop, learn, create, and absorb everything digitally. So, naturally, advertising has gravitated toward the digital world in an effort to keep pace with changing times.

But where does the average business even begin? If your head is spinning at the thought of keyword strategy and link consistency, don’t lose hope. The answer is simple: with a digital advertising agency, of course! Read more

Emerging Advertising Technologies | Coming 2017

Technology wasn’t created to allow the world to remain stagnant. In the last year, there was a blast of new technologies and tools had a drastic impact on marketing tactics. There is no time to sit idly by, because even though it’s impossible to predict the future, it’s vital to plan for it! Here is a list of our favorite emerging technology trends for 2017: Read more

2017 Online Marketing Trends | What to Look For…

Grab your crystal ball, because effective marketing is all about foreseeing the future. Don’t own a crystal ball? Good news – you’re not alone. But, in order to be the best of the best in this industry, you do need to understand the marketing options that are at your disposal, and then USE those trends before your competitors do. Read more

2017 Content Marketing Trends | What to Look For…

Traditional marketing techniques simply can’t cut it on their own anymore, and marketing professionals across the globe are scrambling to generate valuable, relevant content that engages prospects and customers – aka content marketing.

Content marketing is the backbone of the inbound marketing process; strategies for content marketing traditionally included items like blogs, emails, and ebooks. But, as always, times are changing. Read more